{"id":2065,"date":"2016-02-01T23:03:27","date_gmt":"2016-02-01T17:33:27","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2065"},"modified":"2017-07-06T14:39:43","modified_gmt":"2017-07-06T09:09:43","slug":"top-10-ppc-posts-of-jan-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-10-ppc-posts-of-jan-2016\/","title":{"rendered":"Jan 2016 – Top 10 PPC Posts"},"content":{"rendered":"

The year began with PPC posts about what the plan for the year should be like. As the month progressed, the PPC domain was flooded with articles guiding to help business make this year successful for their PPC campaigns. We have collated some handpicked articles from the January month that discuss the same and will be food for thought for beginners as well as PPC experts.<\/p>\n

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1.\u00a0How Google\u2019s Search Chief Has Been Living The \u201cMobile First\u201d Life For Over A Year<\/a><\/p>\n

Amit Singhal<\/a>, Google\u2019s senior VP sharing his view with Danny Sullivan<\/a> on how his life has transformed to \u2018all-mobile\u2019. Here\u2019s one of the quotes from his chat:<\/p>\n

I realized\u2026 that on mobile devices, I wanted to act more.<\/p><\/blockquote>\n

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2.\u00a0Introducing the AdWords App for iOS\u00a0<\/a><\/p>\n

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Now you can easily manage your AdWords campaign on your iPhone. You can monitor your campaigns, get notified about ad status, update bids & budgets and more. Here\u2019s another post by Larry Kim<\/a> on this newly launched iOS app, read the post\u00a0here<\/a>.<\/p>\n\"iOS<\/a>\n<\/div>\n<\/div>\n

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3. \u00a0[Product Update] Negative Keywords Tool for Bing Ads<\/a><\/p>\n<\/div>\n

After helping customers save $3 million on their annual ad spend using Karooya\u2019s Negative Keyword Tool, Karooya now offers Negative Keywords Tool for Bing as well. Learn the details here.<\/p>\n

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4.\u00a011 Things To Do Now To Keep Your AdWords Healthy In 2016<\/a><\/p>\n

Frederick Vallaeys<\/a> shares the top 11 trends that will keep you going this year. Also shared are the actions you must immediately take to make sure you are making the most out of the trends.<\/p>\n

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5.\u00a0Search Stays Strong as Mobile Accounts for Most Clicks<\/a><\/p>\n

Mobile will witness an increase in budget in 2016, according to the findings disclosed in this post and research claim that this year marketers will be spending more in search. Learn more about the same with the help of data shared by Kenshoo and Ad Media Partners.<\/p>\n

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6.\u00a0Can The Long Tail Be Covered Without Broad Match?<\/a><\/p>\n

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Columnist\u00a0Matt Lawson<\/a> conducted a study on the importance of broad match in\u00a0covering the long tail search queries. Here are some interesting findings that suggests using broad match smartly helps drive long tail conversions.<\/p>\n<\/div>\n

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7.\u00a0Our Client Tried Bing Ads & Earned $461,159 in Revenue<\/a><\/p>\n

Here are some facts that will make you want to get started with Bing Ads immediately. Author Audrey Bloemer shares\u00a0that<\/p>\n

On average, when compared to Google, Bing Ads CPCs are lower, CPAs are Lower, and CTRs are higher.<\/b><\/p><\/blockquote>\n

Read this post to know more why you\u00a0would benefit from Bing Ads.<\/p>\n

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8.\u00a03 Easy Wins for PPC in 2016<\/a><\/p>\n

Erin Sagin<\/a> advises on following the three tips discussed in this post for a winning PPC strategy. Have you implemented this yet? If you haven\u2019t then this post shares the pros of doing so.<\/p>\n\"Multiple<\/a>\n<\/div>\n

9.\u00a0Is Your Account Leaking Money? The Importance Of Query Mapping<\/a><\/p>\n

\u2018If you don\u2019t partake in query mapping, your account could be wasting money\u2019 says Amy Bishop<\/a>. By query mapping she means filtering through search queries to see which keywords are being paired and using negative keywords to ensure appropriate search query matching.<\/p>\n

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10.\u00a0How This Entrepreneur Super Charged Web Traffic with PPC Campaigns<\/a><\/p>\n

Brian Hughes<\/a> shares the success story of how\u00a0Oleg Calugher, co-founder of MyUKMailbox<\/a>,grew the business with targeted specific keywords. Read about their top PPC tricks and how startup businesses can benefit from them.<\/p>\n","protected":false},"excerpt":{"rendered":"

The year began with PPC posts about what the plan for the year should be like. As the month progressed, the PPC domain was flooded with articles guiding to help business make this year successful for their PPC campaigns. We have collated some handpicked articles from the January month that discuss the same and will… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2065","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":2,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"predecessor-version":[{"id":5186,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2065\/revisions\/5186"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}