{"id":2088,"date":"2016-02-22T23:45:47","date_gmt":"2016-02-22T18:15:47","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2088"},"modified":"2017-07-06T14:38:23","modified_gmt":"2017-07-06T09:08:23","slug":"weekly-ppc-news-4-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-4-ads\/","title":{"rendered":"Weekly PPC News – 4 Ads On Top Of Search Results Page"},"content":{"rendered":"

With Google removing the ads on the right side of its desktop search results, marketers can see a big change in performance with the displayed ads at the top page being updated to 4 ads. Get more details about this change and other articles in the PPC domain in this Week’s PPC recap.<\/p>\n

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1.\u00a04 Ads On Top: The Wait Is over<\/a><\/p>\n

The percentage of ads top ad blocks showing 4 ads have risen by 18.9%, as quoted by\u00a0Dr. Peter J Meyers<\/a> from Moz. This long running specualtion has finally ended with Google confirming the news<\/a> of removing the right hand rail ads from desktop searches and pushing the ads to the\u00a0center of the search results page instead<\/a>.<\/p>\n\"4<\/a>\n

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2.\u00a0Bing Ads Match Types Drive Unexpected Traffic<\/a><\/p>\n

Andy Taylor<\/a> discusses how exact and phrase match type keywords, which typically account for low traffic share, actually\u00a0drive traffic to your business. This makes it all the more important keep a close watch on search query report to identify potential negative terms.<\/p>\n

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3.\u00a0Is Phrase Match Dead?<\/a><\/p>\n

Have you completely excluded Phrase Match keywords from your your PPC account. Brad Geddes<\/a> shares why this match type is not dead yet, but just misunderstood. Lear more here.<\/p>\n

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4.\u00a04 Marketing Benefits of Google AdWords Reports<\/a><\/p>\n

Find it tricky to show how your PPC efforts are paying off. Kim Speier<\/a> shares how AdWords reports can help in bringing the marketer and the business owners on the same page. Learn more here.<\/p>\n\"AdWords<\/a>\n

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5.\u00a0Importing AdWords Campaigns to Bing Ads: The Guide<\/a><\/p>\n

Planning to get going with Bing campaigns? In this post Melissa Mackey<\/a> shares\u00a0a through guide created by Lisa Raehsler<\/a> on how you can optimize your Bing campaigns after importing your AdWords campaigns.<\/p>\n

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6.\u00a0How To Test & Optimize PPC Ad Campaigns<\/a><\/p>\n

Here is the Part 1 series of the steps that one can undertake to test and optimize your PPC campaigns and monitor your performance continually. Read more in this post and watch for the other series by Robert Brady<\/a>.<\/p>\n\"Review<\/a>\n

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7.\u00a07 Ways You Can Make More Money With Google AdWords<\/a><\/p>\n

Google AdWords is an effective way to let your business connect with its audience. Larry Kim<\/a>, in this post explores those features in AdWords that can help make your business grow manifold.<\/p>\n

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8.\u00a0How To Stop Wasting AdWords Dollars On Bad Traffic<\/a><\/p>\n

Did you know you are wasting about 20% of your total ad spend? But it can be fixed, by investing more time in optimizing your keywords. Learn more in this post by Jon Weinstock<\/a>.<\/p>\n

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9.\u00a0A Primer On Automating AdWords With Structured Data<\/a>
\nFrederick Vallaeys<\/a> shares how you can leverage your\u00a0structured data to create more relevant and customized PPC ads. If you wish to scale your account \u00a0and save time, by getting your ads customized do try the ways suggested in this post.<\/p>\n\"Ad<\/a>\n

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10.\u00a0Why Your AdWords Competitors Are Making More Money Than You<\/a><\/p>\n

Worried about your AdWords competitors excelling in the PPC advertising space? You can do the 4 things discussed in this post to to get your share of traffic within the modestly sized budget. Johnathan Dane<\/a> shares his expert insight by detailing each of the action items.<\/p>\n

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