{"id":20912,"date":"2022-12-27T19:44:17","date_gmt":"2022-12-27T14:14:17","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=20912"},"modified":"2023-05-04T08:14:58","modified_gmt":"2023-05-04T02:44:58","slug":"karooya-negative-keyword-quiz-findings","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/karooya-negative-keyword-quiz-findings\/","title":{"rendered":"What Key Discoveries Emerged From Our Negative Keyword Quiz?"},"content":{"rendered":"\n<p class=\"lead\">Identifying your negative keywords is just as crucial as figuring out your positive ones. Negative keywords help you to save money by cutting down wasted time and money.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Like a filtering tool, negative keywords let you filter out keywords unrelated to your digital marketing strategy. You can add a single word or phrase as a negative term to have much more flexibility depending on what you wish to block.<\/p>\n\n\n\n<p>A few years ago, we developed a <a href=\"https:\/\/www.karooya.com\/blog\/adwords-expert-attempt-our-negative-keyword-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">negative keywords quiz<\/a>. It allowed us to gauge how well people knew and understood negative keywords. Looking into the comments and drawing conclusions from them seemed like a wonderful idea. Here is what we have found.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-post-analyzing-the-negative-keywords-quiz\"><strong>Post Analyzing The Negative Keywords Quiz<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here is our outcome after users completed the quiz:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>69% of users who attempted the quiz weren\u2019t aware that their ad might still show when someone searches for a phrase that&#8217;s longer than <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12437241?hl=en&amp;visit_id=638059007593267598-2010096879&amp;rd=1\" target=\"_blank\" rel=\"noreferrer noopener\">16 words<\/a>, and your negative keyword follows that 16th word. Let&#8217;s say that your negative keyword is the word &#8220;<strong><em>chair<\/em><\/strong>&#8220;. Someone searches for &#8220;Shop online or at the store to get a flat 50% discount on a wooden chair for your home&#8221; and &#8220;Shop online or at the store to get a flat 50% discount on a Teak wood chair for your home&#8221;. This will be the result<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Negative-keywords-quiz-copyright.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Negative-keywords-quiz-copyright-1024x195.png\" alt=\"Negative keywords quiz\" class=\"wp-image-21143\" width=\"768\" height=\"146\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Negative-keywords-quiz-copyright-1024x195.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Negative-keywords-quiz-copyright-300x57.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Negative-keywords-quiz-copyright-768x146.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Negative-keywords-quiz-copyright.png 1134w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Understanding the exact match keyword was better for the majority of the users who attempted the quiz<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/close-variants-in-negative-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Close variants<\/a> don\u2019t apply for negative keyword match types. In one of such questions, about 39% of the users who attempted the quiz, missed that the ad will still show if the search query is in a different form than the bidded keyword (singular or plural).<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Rocking-chair-Close-variant-negative-keyword-quiz.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Rocking-chair-Close-variant-negative-keyword-quiz.png\" alt=\"Close variant negative keyword quiz\" class=\"wp-image-21147\" width=\"685\" height=\"182\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Rocking-chair-Close-variant-negative-keyword-quiz.png 913w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Rocking-chair-Close-variant-negative-keyword-quiz-300x80.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Rocking-chair-Close-variant-negative-keyword-quiz-768x204.png 768w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>In another such question where the search query was a synonym of the bidded keyword, 87% successfully answered that their ad would not get blocked for a synonym of the keyword (which is also a close variant)<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>About 35% of users missed that all terms in a <a href=\"https:\/\/www.karooya.com\/blog\/broad-match-negative-keywords-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">broad match type<\/a> keyword must necessarily be present in the search query. For example, if the keyword &#8220;<strong><em>Wooden Chair<\/em><\/strong>&#8221; is used as a broad match, Your ad would be eligible to show up when a user&#8217;s search query includes the words <strong><em>Wooden<\/em><\/strong> and <strong><em>Chair<\/em><\/strong>, in any sequence, and perhaps with other terms.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Wooden-chair-broad-match-negative-keyword-quiz.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Wooden-chair-broad-match-negative-keyword-quiz-1024x193.png\" alt=\"Wooden chair broad match negative keyword quiz.\" class=\"wp-image-21149\" width=\"768\" height=\"145\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Wooden-chair-broad-match-negative-keyword-quiz-1024x193.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Wooden-chair-broad-match-negative-keyword-quiz-300x56.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Wooden-chair-broad-match-negative-keyword-quiz-768x145.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2022\/12\/Wooden-chair-broad-match-negative-keyword-quiz.png 1169w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you haven&#8217;t tried our quiz yet, click <a href=\"https:\/\/www.karooya.com\/negative-keywords-quiz\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to do so.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-white-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>Note:<\/strong>\u00a0Karooya\u2019s\u00a0<strong>Negative Keywords Tool<\/strong>\u00a0is now free for accounts with ad spend less than\u00a0<strong>$10,000\u00a0<\/strong>per month. Save<strong>\u00a010-20%\u00a0<\/strong>of your search ad spend for free.\u00a0<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up<\/strong><\/a>\u00a0and start saving your ad budget now<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/bulk-negative-keyword-addition-with-google-ads-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upload Negative Keywords in Bulk With Google Ads Editor<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-negative-keywords-avoid-common-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Common Negative Keyword Mistakes To Avoid<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/n-gram-analysis-karooyas-negative-keywords-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">N-gram in Karooya\u2019s Negative Keyword Tool<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Identifying your negative keywords is just as crucial as figuring out your positive ones. Negative keywords help you to save money by cutting down wasted time and money.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-20912","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/20912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=20912"}],"version-history":[{"count":30,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/20912\/revisions"}],"predecessor-version":[{"id":21955,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/20912\/revisions\/21955"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=20912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=20912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=20912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}