Desktop search results to no longer display the right side ads. Have you also been alarmed with this new update? Learn what this change means to the advertisers and to you.<\/p>\n <\/p>\n 2.\u00a0Learn How To Test Mobile & Desktop Ads Correctly<\/a><\/p>\n Mobile is already here, so, what are you doing about it? Brad Geddes<\/a> examines the concept of ‘effective device’ to help you determine where your ads are exactly showing and how to interact with your users across devices.<\/p>\n <\/p>\n 3.\u00a0How Google Removing Right-Side Ads from SERPs Affects Organic SEO<\/a><\/p>\n The PPC world has been discussing about the impact of removing right side ads on PPC, but\u00a0Robert Ramirez<\/a>\u00a0discusses what impact it would have on SEO. Should SEO managers make some strategic changes or just go with the flow? Learn what he has to say, in this post.<\/p>\n <\/p>\n 4.\u00a0No Side Ads \u2013 AdWords Script to Identify Keywords under Threat<\/a><\/p>\n With the discussions around removal of right side ads taking the pedestal, here is a post sharing the remedy. Shashikant Kore<\/a> shares an AdWords script to help advertisers identify those keywords that are under threat of losing traffic as a result of this change.<\/p>\n <\/p>\n 5.\u00a0Using Customer Match Lists in AdWords Campaigns Targeting YouTube<\/a><\/p>\n YouTube’s large audience base offer opportunity for\u00a0advertisers to connect with the viewers there. Remarketing lists can be used to target YouTube audience, Customer Match targeting is a targeting possibility\u00a0worth exploring. Learn more about Customer Match in this post.<\/p>\n <\/p>\n 6.\u00a0Geomarketing & Advertising: Guide to AdWords, Proximity Targeting, Beacons & Sensors<\/a> <\/p>\n 7.\u00a0For PPC ads, filter by demographic data<\/a><\/p>\n The key aspects associated with PPC ads is Keywords and your Target Audience. You will have ample discussions revolving around keyword but the latter part is what you should shift\u00a0focus on. Include user demogrphics, learn why?<\/p>\n <\/p>\n 8.\u00a0How To Do Bulk IP Exclusion in Bing Ads?<\/a><\/p>\n Learn how to do bulk IP exclusions to prevent your ads form showing for specified IP addresses for multiple campaigns. How this helps is prevents unnecessary ad spend and restricting unwanted clicks.<\/p>\n <\/p>\n 9.\u00a06 Questions to Ask When Launching a PPC Marketing Campaign<\/a><\/p>\n Drive traffic by creating your PPC campaign, but here are the questions that you must ponder on before taking the plunge into PPC advertising. This is a useful checklist of to do\u00a0items created by Chris London<\/a>.<\/p>\n <\/p>\n 10.\u00a0Find out if your keywords are working in just one step<\/a><\/p>\n Here is an interesting update by Bing, that lets you identify keywords that are not triggering your ad and why, in just one step.\u00a0The new Inline Keyword Diagnosis Tool helps gather information about your keywords instantly. Learn how to access this tool in this update from Bing.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n With Google removing the right side ads from desktop search results, the PPC domain has been flooded with opinions and views about how this will effect PPCers. This Week’s PPC News update covers that aspect, as well as remedies to tackle some of the hurdles attached with it. Other than that learn about the new… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-2149","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2149"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions"}],"predecessor-version":[{"id":5206,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions\/5206"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Right](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/right_side_ads.jpg\")
<\/a>\n![\"Organic](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/organic_results.png\")
<\/a>\n![\"Remarketing](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/remarketing_list_targeting.png\")
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\nProximity marketing is an effective way to reach mobile users. With AdWords becoming the leader in to serve the basic purposes, here is Loren Baker<\/a> discussing how you can get started with it and follow some ‘set’ best practices.<\/p>\n![\"IP](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/ip_address_exclusion.png\")
<\/a>\n![\"Keyword](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/keyword_bing.png\")
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