With advertisers witnessing great results by using automated bidding, Google has introduced a new workflow to provide clear definitions for each strategy and help advertisers select which ones to choose from.<\/p>\n <\/p>\n 2.\u00a0Is Phrase Match Dead?<\/a><\/p>\n Have you completely excluded Phrase Match keywords from your your PPC account. Brad Geddes<\/a> shares why this match type is not dead yet, but just misunderstood. Lear more here.<\/p>\n <\/p>\n 3.\u00a010 Visual AdWords Reports You Should Be Using<\/a><\/p>\n Want to\u00a0review your PPC account effectively? Here are some of the visual reports in AdWords Editor that you can use to hep you visualize your data and determine the opportunities in your account. James Katsanevas<\/a> shares snapshots of the reports that can be of use.<\/p>\n <\/p>\n 4.\u00a0Bing Ads Match Types Drive Unexpected Traffic<\/a><\/p>\n Andy Taylor<\/a> discusses how exact and phrase match type keywords, which typically account for low traffic share, actually\u00a0drive traffic to your business. This makes it all the more important keep a close watch on search query report to identify potential negative terms.<\/p>\n <\/p>\n 5.\u00a03 KPIs You Can Use to Check Your AdWords Efficiency<\/a><\/p>\n Brad Geddes<\/a> sums up the 3 KPI\u2019s for account optimization in this interesting infographic. Get insight on what you can do to make you account effective and efficient while spending wisely to get maximum coverage.<\/p>\n <\/p>\n 6. \u00a04 Ads On Top: The Wait Is over<\/a><\/p>\n The percentage of ads top ad blocks showing 4 ads have risen by 18.9%, as quoted by\u00a0Dr. Peter J Meyers<\/a> from Moz. This long running speculation has finally ended with Google confirming the news<\/a> of removing the right hand rail ads from desktop searches and pushing the ads to the\u00a0center of the search results page instead<\/a>.<\/p>\n <\/p>\n 7.\u00a0No Side Ads \u2013 AdWords Script to Identify Keywords under Threat<\/a><\/p>\n With the discussions around removal of right side ads taking the pedestal, here is a post sharing the remedy. Shashikant Kore<\/a> shares an AdWords script to help advertisers identify those keywords that are under threat of losing traffic as a result of this change.<\/p>\n <\/p>\n 8.\u00a0Right Side Ads Removed From Google SERP: What It Means for You<\/a><\/p>\n Desktop search results to no longer display the right side ads. Have you also been alarmed with this new update? Learn what this change means to the advertisers and to you.<\/p>\n <\/p>\n 9.\u00a0Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of<\/a><\/p>\n Are you copying your AdWords BMM campaigns to Bing, assuming a similar query matching? Here\u2019s a post by Andy Taylor<\/a>\u00a0that shares the major difference BMM match type has in\u00a0AdWords and Bing.<\/p>\n <\/p>\n 10.\u00a0How To Test & Optimize PPC Ad Campaigns<\/a><\/p>\n Here is the Part 1 series of the steps that one can undertake to test and optimize your PPC campaigns and monitor your performance continually. Read more in this post and watch for the other series by Robert Brady<\/a>.<\/p>\n <\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n February month witnessed one of the major change with the right side ads being removed from desktop SERP. How that will effect marketers and businesses has been discussed widely. This will continue to remain a hot topic for coming month as well.\u00a0Another change recognized was Google adding 4 ads at the center of the SERP…. Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2170","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":5,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2170\/revisions"}],"predecessor-version":[{"id":5203,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2170\/revisions\/5203"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Automated](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/automated_bidding.png\")
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