The PPCChat session for this week revolved around the Google Marketing Live Event that took place on May 23rd, 2023. It was an engaging discussion where experts shared their live perspectives on the latest updates and announcements. In this recap post, we have documented the reactions of PPCers during the session.<\/p>\n\n\n\n\n\n\n\n
More information can be found on Google’s official New Features & Announcement<\/a> weblink.<\/p>\n\n\n\n Generative AI will come to automatically created assets later this year. ACA draws from the text on your landing pages & other ads in your account to create additional relevant assets. With GenAI, assets can align with a customer’s query even more closely. @adsliaison<\/a><\/p>\n\n\n\n @NeptuneMoon<\/a> AI mentioned already! @JuliaVyse<\/a><\/p>\n\n\n\n oooooh. the AI is gEneRAtIvE…@JuliaVyse<\/a><\/p>\n\n\n\n AI is already in the preshow…@NeptuneMoon<\/a><\/p>\n\n\n\n Wow, so GA4 is now an AI product? @NeptuneMoon<\/a><\/p>\n\n\n\n All about AI and privacy so far. @beyondthepaid<\/a><\/p>\n\n\n\n Google wants to be our “trusted partner” for AI. @NeptuneMoon<\/a><\/p>\n\n\n\n Google AI – will be “privacy first” @NeptuneMoon<\/a><\/p>\n\n\n\n AI-powered campaigns as a way of managing a complex customer journey. Claim of turning marketing into profit centre? oh, with PMax.@JuliaVyse<\/a><\/p>\n\n\n\n Set your goal, set your budget, and let Google do the rest. Um, no @beyondthepaid<\/a><\/p>\n\n\n\n AI-generated ads. What will the beta be? Being able to add your personal options or NOT being able to add your personal options?? @TheMarketingAnu<\/a><\/p>\n\n\n\n OMG AI-generated images coming to PMax? @NeptuneMoon<\/a><\/p>\n\n\n\n I wish Google would use more #B2B<\/a> examples when presenting new features and showing how AI will work. @revaminkoff<\/a><\/p>\n\n\n\n I won’t lie, I’ve really been enjoying generative AI tools lately – Midjourney, GPT, etc – so the fact that it’s coming to Google Ads doesn’t bother me. It can be a huge benefit for agencies\/advertisers. As long as we can still have control. @gilgildner<\/a><\/p>\n\n\n\n 2009 PPC Skills: keyword research 2016 PPC Skills: scripts and device segmentation 2024(?) PPC Skills: AI prompts?? @PPCKirk<\/a><\/p>\n\n\n\n AI-powered lookalike segments – now that I can get behind! @JuliaVyse<\/a><\/p>\n\n\n\n And yet… Google Ads is not geared for SMBs. It’s clear that they think all the AI assists will change that. @NeptuneMoon<\/a><\/p>\n\n\n\n So you\u2019re saying AI will be important in #GoogleAds<\/a>?\u2026 Shocking. @ScottOmiller<\/a><\/p>\n\n\n\n Retailers should “take advantage of the power of AI” to be ready for holiday 2023. @NeptuneMoon<\/a><\/p>\n\n\n\n Hey, Google believes AI is an incredibly powerful business multiplier. (You might not have heard. And guess what? Google’s AI works best when you share your data with it! @NeptuneMoon<\/a><\/p>\n\n\n\n The major emphasis should be cleaning up the conversion data as Google continues to drink more AI juice. No focus on how to provide cleaner and better conversion data other than mentioning the words “first-party data” or “qualified leads”. @ppcnitish<\/a><\/p>\n\n\n\n “If you use the AI you can get higher ad strength scores.” Which are pretty meaningless. @NeptuneMoon<\/a><\/p>\n\n\n\n Ok, they just reiterated that their LLM is “trained on Ads data.” Who’s Ads data is it being trained on? Are advertisers giving permission for their data to be used for the benefit of other advertisers? I would like an actual answer on this. @NeptuneMoon<\/a><\/p>\n\n\n\n IMO, anyone using Google Ads’ AI strategies, like Performance Max, is paying Google to train Google’s AI. Our money in exchange for poor-performing campaigns & subsidized AI training for Google. @paulpedersen<\/a><\/p>\n\n\n\n Google’s AI still needs the website to create copy for these AI ads. Human input is still required, this isn’t full auto-pilot (not that I would trust it even if it was supposed to be). @pixsym<\/a><\/p>\n\n\n\n Hot take: everyone using AI-generated copy\/ads will end up with similar or duplicate ad copy. People who don’t will have a better chance of getting conversions. @N8Louis<\/a><\/p>\n\n\n\n The first look at a Bard-shaped SERP: \u201cSearch ads will continue to appear in dedicated ad slots throughout the page\u201d @PPCKirk<\/a><\/p>\n\n\n\n 20+ new ads product launches???? @NeptuneMoon<\/a><\/p>\n\n\n\n The conversational ad creation experience starting to test in July. Generative AI will come to auto-created assets this year as well. @NeptuneMoon<\/a><\/p>\n\n\n\n Conversational Experience reminds me of all the examples I’ve seen of people trying to make PPC campaigns using ChatGPT. @marketingsoph<\/a><\/p>\n\n\n\n If we maintain final control over the product, I honestly love the idea of AI-supported ad creation based on conversational prompts. @PPCKirk<\/a><\/p>\n\n\n\n Are they talking about shopping ads? Google can help us to remove the background? Wow! @1tagupta<\/a><\/p>\n\n\n\n Simplifying data integrations in the ads platform to make it more seamless. @JuliaVyse<\/a><\/p>\n\n\n\n First appearance of YouTube Shorts! 50 Million daily views for Shorts stat trotted out. @NeptuneMoon<\/a><\/p>\n\n\n\n How many people in #ppcchat<\/a> have watched a YouTube Short both by choice and realized it, at the same time? @JonKagan<\/a><\/p>\n\n\n\n YouTube Shorts average 50B Views per day. @PPCKirk<\/a><\/p>\n\n\n\n I am constantly looking for ways to avoid #shorts<\/a> As a Gen Z, heck no. I would definitely not want to watch things that are not relevant but shorts are an addiction to our attention. Plus ads on Shorts go swiped. The audiences are not relevant there. @1tagupta<\/a><\/p>\n\n\n\n Video View campaigns – all in one YT incl shorts @JuliaVyse<\/a><\/p>\n\n\n\n Video view campaigns beta coming… charged cost per view basis. @NeptuneMoon<\/a><\/p>\n\n\n\n Demand Gen campaigns – YT, Discovery, Gmail. @JuliaVyse<\/a><\/p>\n\n\n\n Lookalike audiences coming to YouTube campaigns. @NeptuneMoon<\/a><\/p>\n\n\n\n Tools to help create video assets across formats\/orientations is a positive. Particularly for smaller biz that struggle to produce any kind of video content. @NeptuneMoon<\/a><\/p>\n\n\n\n YouTube Ads is one Tiktok ban from success here. @runnerkik<\/a><\/p>\n\n\n\n Hey yo! “Privacy safe way” enters the conversation! @NeptuneMoon<\/a><\/p>\n\n\n\n Get your privacy policies in order people. Sharing your customer data is going to get pushed even harder. @NeptuneMoon<\/a><\/p>\n\n\n\n Agile budget? uh oh @JuliaVyse<\/a><\/p>\n\n\n\n First time hearing “agile budgeting” – at least for me for G Ads? @NeptuneMoon<\/a><\/p>\n\n\n\n Performance Max enters the conversation! Delivers highest performing campaign. Cause the are AGILE. I think we found a theme word! @NeptuneMoon<\/a><\/p>\n\n\n\n I’m encouraged by hearing in #GML2023<\/a> that PMax campaigns serve as a “complement” to parallel Search campaigns. This reinforces by standing theory that *well-built* Search (branded + non-brand) & Shopping campaigns beat out PMax placements. @teabeeshell<\/a><\/p>\n\n\n\n The new Product Studio will be a game-changer in terms of customizing and A\/B testing creative in Shopping & PMax campaigns. Photo shoots & existing creative libraries may no longer be a rate-limiting factor for visual asset optimizations. @teabeeshell<\/a><\/p>\n\n\n\n Re: PMax is “like” a black box (it is a black box, but whatever) “Your marketing budget can’t be left to chance” Excuse me, but there are professional PPC marketers who take issue with not using PMax to “leaving it up to chance” @NeptuneMoon<\/a><\/p>\n\n\n\n New PMax asset & image creation flow: Just enter your URL to create customized, relevant assets. It’ll also be able to suggest images created just for your business. And you can ask it to generate more images based on what you want. @adsliaison<\/a><\/p>\n\n\n\n There’s (finally) the official Google Merchant Center Next announcement! @PPCKirk<\/a><\/p>\n\n\n\n Merchant Centre Next – manual uploads are going away. so your unpublished new product had better be on your website ready to go! @JuliaVyse<\/a><\/p>\n\n\n\n Feedless Merchant Center is a pretty cool idea. Probably best for super small e-commerce stores who can’t figure out product feeds? @gilgildner<\/a><\/p>\n\n\n\n How can retailers stand out with AI tools? Product details, Shipping, Returns, Loyalty, and Reviews. All need to be in the merchant center. @NeptuneMoon<\/a><\/p>\n\n\n\n Google Merchant Center Next is gradually rolling out – Automatically connect product info from your website – No need to manually upload a feed – Get insights on best sellers on Google + pricing benchmarks – More features to come. @adsliaison<\/a><\/p>\n\n\n\n PPCChat Participants<\/strong><\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n The PPCChat session for this week revolved around the Google Marketing Live Event that took place on May 23rd, 2023. It was an engaging discussion where experts shared their live perspectives on the latest updates and announcements. In this recap post, we have documented the reactions of PPCers during the session.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-22044","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=22044"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22044\/revisions"}],"predecessor-version":[{"id":22053,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22044\/revisions\/22053"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=22044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=22044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=22044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Artificial Intelligence is Generative<\/strong><\/h3>\n\n\n\n
Conversational Ad Creation<\/strong><\/h3>\n\n\n\n
Appereance of YouTube Shorts, Video View Campaign & Lookalike Audiences<\/strong><\/h3>\n\n\n\n
Privacy & Agile Budgeting<\/strong><\/h3>\n\n\n\n
Performance Max Campaings<\/strong><\/h3>\n\n\n\n
Google Merchant Center<\/strong><\/h3>\n\n\n\n