{"id":2224,"date":"2016-03-17T17:47:44","date_gmt":"2016-03-17T12:17:44","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2224"},"modified":"2020-06-22T18:47:08","modified_gmt":"2020-06-22T13:17:08","slug":"how-to-calculate-unique-conversions-in-bing","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/how-to-calculate-unique-conversions-in-bing\/","title":{"rendered":"How To Calculate Unique Conversions In Bing Ads?"},"content":{"rendered":"<p class=\"lead\">Conversions, an important metric of\u00a0your PPC\u00a0account, helps ascertain how many clicks resulted in an action (transaction, registration, inquiry form etc.) defined by you. We previously wrote an article about <a href=\"https:\/\/www.karooya.com\/blog\/converted-clicks-vs-conversions-what-is-the-difference\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion in AdWords<\/a>. Similar to AdWords, in Bing too you can define whether you wish to count each conversion action or unique ones.<\/p>\n<p><!--more--><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/unique_conversion_bing.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" class=\"size-full wp-image-2243 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/unique_conversion_bing.jpg\" alt=\"Unique Conversion in Bing\" \/><\/a>\n<p>How you count conversion\u00a0helps determine whether you are interested in knowing about sales generated or leads generated. Here are the counting options available and what it would mean for your business:<\/p>\n<ul>\n<li>All &#8211; If you select this option then the conversion action if repeated multiple times, will be counted that number of times<\/li>\n<li>Unique &#8211; On selecting this option, the conversion action defined by you is counted once<\/li>\n<\/ul>\n<p>The conversion count is dependent also on the conversion window specified by you. So, for instance if you have selected a 30-day conversion window then the &#8216;unique&#8217; or &#8216;all&#8217; count options will be made within that time period.<\/p>\n<p>In this post we will help you with the step-by-step process of counting &#8216;unique&#8217; conversions or leads<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 1:<\/strong> Go to campaign<\/p>\n<p><strong>Step 2:<\/strong> Click on conversion tracking and then on conversion goals<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/conversion_goals.png\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"452\" class=\"alignnone size-full wp-image-2230\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/conversion_goals.png\" alt=\"Conversion Goals\" \/><\/a>\n<p><strong>Step 3:<\/strong> Click on &#8216;Create Conversion Goal&#8217;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/create_conversion_goal.png\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"284\" class=\"alignnone size-full wp-image-2226\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/create_conversion_goal.png\" alt=\"Create Conversion Goal\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Step 4:<\/strong> Enter the details of your conversion action and select &#8216;Destination URL&#8217;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/enter_details.png\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"416\" class=\"alignnone size-full wp-image-2227\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/enter_details.png\" alt=\"Enter Details\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Step 5:<\/strong> Specify the count option<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/count_option.png\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"551\" class=\"alignnone size-full wp-image-2228\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/03\/count_option.png\" alt=\"Count Option\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-add-shared-negative-keyword-list-in-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Add Shared Negative Keyword List in Bing?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/bulk-ad-schedule-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Make Bulk Ad Schedule Changes in Bing?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-find-device-bid-modifier\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Find Right Device Bid Modifiers in Bing?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Conversions, an important metric of\u00a0your PPC\u00a0account, helps ascertain how many clicks resulted in an action (transaction, registration, inquiry form etc.) defined by you. We previously wrote an article about conversion in AdWords. Similar to AdWords, in Bing too you can define whether you wish to count each conversion action or unique ones.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-2224","post","type-post","status-publish","format-standard","hentry","category-microsoft-ads"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2224"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2224\/revisions"}],"predecessor-version":[{"id":6586,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2224\/revisions\/6586"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}