{"id":22245,"date":"2023-07-07T20:33:16","date_gmt":"2023-07-07T15:03:16","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=22245"},"modified":"2023-07-07T20:33:17","modified_gmt":"2023-07-07T15:03:17","slug":"ppcchat-whats-on-your-mind-in-ppc-2","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-whats-on-your-mind-in-ppc-2\/","title":{"rendered":"PPCChat | What&#8217;s on your mind in PPC | 6th July 2023"},"content":{"rendered":"\n<p class=\"lead\">Greetings readers!  With Twitter becoming increasingly unreliable, this week&#8217;s PPCChat discussion which was hosted by <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a>, was all about finding and testing a new platform to have PPCChat activities. <\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q2-with-twitter-becoming-increasingly-unreliable-where-would-you-like-to-have-ppc-chat-activities-continue-i-m-not-going-to-stop-twitter-but-i-think-it-only-makes-sense-to-seriously-test-our-other-channels-for-text-and-audio-based-chats-we-have-the-following-channels\"><strong>Q2: With Twitter becoming increasingly unreliable, where would you like to have PPC Chat activities continue? I\u2019m not going to stop Twitter, but I think it only makes sense to seriously test our other channels for text and audio-based<\/strong> <strong>chats. We have the following channels: <\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Slack (obviously!)<\/li><li>Discord<\/li><li>Private LinkedIn Group<\/li><li>I have a profile on Threads, but it\u2019s not ready to host a chat with no hashtags. <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Should we be anywhere else?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a marketer &#8211; I have Slack and LinkedIn open often enough. I&#8217;m not sure I&#8217;ve had many (or any) great LinkedIn groups though. <a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>It\u2019s funny, everyone says they want Slack when I ask. But the Discord is much more active than here. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Private groups are tough. I&#8217;m on the chat most weeks &#8211; but lurking most of the time. Need a channel that allows the casual user to consume&#8230;<a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>You could lurk here though? I\u2019m not saying Slack is the right alternative, but lurking is possible.<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Just saying &#8211; Twitter users didn&#8217;t even need a Twitter account before to read \/ lurk. <a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>Ah. True. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I think that rule of having to be logged in to read tweets was quietly removed yesterday too. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>From what I read, it nuked Twitter\u2019s visibility in search and also essentially created a self DDOS. Which is kinda hilarious <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I have never used Discord but pretty much have Slack all the time since we use it at work! I would probably be more involved here than I ever was on Twitter, too <a href=\"https:\/\/twitter.com\/alnicole92\" target=\"_blank\" rel=\"noreferrer noopener\">@alnicole92<\/a><\/p>\n\n\n\n<p>I hear that&#8230; but as a long time Twitter user &#8211; I personally search for Tweets on Twitter. Not really Googling them. Just like I look for products on Amazon. I guess they need all the traffic they can get&#8230;<a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>It was more like if you search for a news story or say a sports story, timely tweets were in search results. Then they were not with the logged-in rule. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Slack, Twitter and Reddit. LI groups aren\u2019t great. I\u2019ve used Discord a few times but never stuck with it. <a href=\"https:\/\/twitter.com\/Austin_Dillman\" target=\"_blank\" rel=\"noreferrer noopener\">@Austin_Dillman<\/a>&nbsp;<\/p>\n\n\n\n<p>I also haven\u2019t used Discord before, but not opposed to trying it! Slack and LinkedIn are pretty much always open on my computer too. Reddit could be an interesting option as well. <a href=\"https:\/\/twitter.com\/adclarke10\" target=\"_blank\" rel=\"noreferrer noopener\">@adclarke10<\/a><\/p>\n\n\n\n<p>Reddit has its own issues right now with API changes and the end of third-party apps to view\/manage it. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I know nothing can capture all that Twitter has been. At least not right now. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Some countries like their mega-apps. But I like my work on Slack \/ LinkedIn&#8230; and play on Discord. But everything changes. It&#8217;d give me an excuse to be on Discord more&#8230;<a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>I can\u2019t tell if the rate limits have also been quietly removed? I have not hit the \u201crate limited\u201d state yesterday or today and I have Tweetdeck open on my computer all the time. I hit it in under 2 hours (of mostly having it in the background) on Monday. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I&#8217;d prefer it on Slack. I&#8217;m a moderator on a Data Science for SEO discord server and it doesn&#8217;t feel as tight as Slack would be in the way a Twitter community\/hashtag was. Part of that could be blamed on the fact that one mod has created way too niche of channels rather than keeping them a little broader. Granted, this was also before Discord allowed forums. We&#8217;ve since started implementing forum channels instead of discussion channels. Discussion channels were just so messy since most people don&#8217;t respond in threads. <a href=\"https:\/\/twitter.com\/EricHeiken\" target=\"_blank\" rel=\"noreferrer noopener\">@EricHeiken<\/a><\/p>\n\n\n\n<p>I just added a test forum channel to the discord to see what that is like for that exact reason! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q3: Have you joined Threads? If so, share you handle here so we can follow each other!<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I&nbsp; joined as neptunemoonllc. I am also trying to get a handle for ppcchat, but it got disapproved. I am appealing that. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Not yet and not sure if I will. As I get older (40 now), my appetite for social media has severely dwindled. As a marketer though, I sometimes feel I need to join just to stay current on any platforms that offer advertising. <a href=\"https:\/\/twitter.com\/Austin_Dillman\" target=\"_blank\" rel=\"noreferrer noopener\">@Austin_Dillman<\/a><\/p>\n\n\n\n<p>I join them to protect my brands. Even if I don\u2019t end up using in a big way. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>There are no ads on Threads\u2026 yet. But you know there will be! So it\u2019s good to at least be a little familiar with what\u2019s happening over there. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Oh yeah, zero chance that it stays ad-free. ha. <a href=\"https:\/\/twitter.com\/Austin_Dillman\" target=\"_blank\" rel=\"noreferrer noopener\">@Austin_Dillman<\/a><\/p>\n\n\n\n<p>For me too, I need to have tools that help me manage posts across all the platforms. I do a lot of live posting, but I also need to schedule posts. Even without Threads in the mix, I already have more platforms that require manual\/direct posting and management than I\u2019d ultimately like. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Haven&#8217;t joined. I can&#8217;t believe they don&#8217;t have a browser experience or a desktop experience. I&#8217;m not downloading the app. I don&#8217;t like how Meta handles data. <a href=\"https:\/\/twitter.com\/EricHeiken\" target=\"_blank\" rel=\"noreferrer noopener\">@EricHeiken<\/a><\/p>\n\n\n\n<p>It is definitely very integrated with Instagram. And yes, app only is BS. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Yes I have &#8211;\u00a0<a href=\"https:\/\/www.threads.net\/@themarketinganu\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.threads.net\/@themarketinganu<\/a> <a href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\" rel=\"noreferrer noopener\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q4: Is there anything on your mind this week in PPC?&nbsp;Last week was a wild one and this week has been disjointed here in the US w\/ the holiday.<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I can\u2019t believe we are in Q3 already! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Yes &#8211; with the break in the work week in the US&#8230; I feel like the week just started. <a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>I have not really been totally sure what day it is all week! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q5: Are there any other PPC communities that you are a part of?&nbsp;I always like to learn from what others are doing!<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I&#8217;m in PSA&#8217;s Slack and Marketing O&#8217;Clock&#8217;s Discord&#8230; but I&#8217;m not terribly active. <a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/p>\n\n\n\n<p>I am in both of those as well! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I lurk there more than post with all the posting I do in the PPC Chat channels. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPCChat Participants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Julie F Bacchini <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/li><li>Dave Galliguez <a href=\"https:\/\/twitter.com\/Galliguez\">@Galliguez<\/a><\/li><li>Anu Adegbola &nbsp;<a href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\" rel=\"noreferrer noopener\">@TheMarketingAnu<\/a><\/li><li>Alexis Nicole <a href=\"https:\/\/twitter.com\/alnicole92\" target=\"_blank\" rel=\"noreferrer noopener\">@alnicole92<\/a><\/li><li>Austin Dillman <a href=\"https:\/\/twitter.com\/Austin_Dillman\" target=\"_blank\" rel=\"noreferrer noopener\">@Austin_Dillman<\/a><\/li><li>Ashton Clarke&nbsp;<a href=\"https:\/\/twitter.com\/adclarke10\" target=\"_blank\" rel=\"noreferrer noopener\">@adclarke10<\/a><\/li><li>Eric Heiken <a href=\"https:\/\/twitter.com\/EricHeiken\" target=\"_blank\" rel=\"noreferrer noopener\">@EricHeiken<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-identify-negative-keywords-that-improve-ad-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Identify Negative Keywords that Improve Ad Performance?<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/ppcchat-shift-in-ppc-tracking-targeting-attribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPCChat | Preparing for the Shift in PPC \u2013 Tracking, Targeting &amp; Attribution | 13th June 2023<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/how-often-we-should-generate-negative-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">How often we should generate negative keywords?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Greetings readers! With Twitter becoming increasingly unreliable, this week&#8217;s PPCChat discussion which was hosted by Julie F Bacchini, was all about finding and testing a new platform to have PPCChat activities.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-22245","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=22245"}],"version-history":[{"count":16,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22245\/revisions"}],"predecessor-version":[{"id":22262,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22245\/revisions\/22262"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=22245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=22245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=22245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}