{"id":22594,"date":"2023-08-30T23:31:03","date_gmt":"2023-08-30T18:01:03","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=22594"},"modified":"2023-08-30T23:31:05","modified_gmt":"2023-08-30T18:01:05","slug":"ppcchat-red-flags-problem-clients","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-red-flags-problem-clients\/","title":{"rendered":"PPCChat | Red Flags & Problem Clients | 29th August 2023"},"content":{"rendered":"\n

Handling clients is the biggest challenge for PPC experts. During this week’s PPCChat discussion, host Julie F Bacchini<\/a> sought experts’ views on red flag deal breakers, what they consider to be a red flag while interacting with a client, what traits can make a problem client and more.<\/p>\n\n\n\n\n\n\n\n

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Q1: What do you consider to be a red flag when interacting with a potential client?<\/strong><\/h4>\n\n\n\n
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Asking us to train them on what we do. @beyondthepaid<\/a><\/p>\n\n\n\n

Wanting instant or guaranteed results. @beyondthepaid<\/a><\/p>\n\n\n\n

Using pet names – calling me “dear,” “honey,” “sweetie” etc. is an immediate disqualification. @revaminkoff<\/a><\/p>\n\n\n\n

For me, it’s when they lead with skepticism, not an initial olive branch of trust. What I say to address this is, “You are an expert in your brand, company, and industry. I’m an expert in Google Ads and SEO.”Yes, trust is built over time, but a healthy relationship is forged at first by both sides leaning into the unknown. @teabeeshell<\/a><\/p>\n\n\n\n

Immediately talking crap about their last agency or agencies is a huge one for me. @NeptuneMoon<\/a><\/p>\n\n\n\n

Let me count the ways:<\/p>\n\n\n\n

  1. Doesn\u2019t have budget set aside for ads<\/li>
  2. Been through a lot of agencies in a short period of time. Some people have bad luck but that is the exception to the norm<\/li>
  3. Have unrealistic goals. The smaller the business, the more this happens I find<\/li>
  4. Wants to tell us how to do our job and micromanage<\/li>
  5. Just an awful website but won\u2019t change anything on it. @duanebrown<\/a><\/li><\/ol>\n\n\n\n

    No tracking @revaminkoff<\/a><\/p>\n\n\n\n

    So many things, but a few that come to mind:<\/p>\n\n\n\n