{"id":22937,"date":"2023-11-02T22:10:41","date_gmt":"2023-11-02T16:40:41","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=22937"},"modified":"2023-11-02T22:10:42","modified_gmt":"2023-11-02T16:40:42","slug":"top-ppc-news-october-2023","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-news-october-2023\/","title":{"rendered":"Monthly Roundup | Top PPC News | October 2023"},"content":{"rendered":"\n<p class=\"lead\">In this revolving PPC industry, new features and updates help advertisers to reach new audiences, creating more personalized and interactive ad formats and more. In this month&#8217;s PPC roundup, we have penned down some important announcements and updates from major PPC platforms.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/14179631?sjid=5475255841107457874-AP\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock new relevant traffic on Performance Max with search themes<\/a>:- A newly introduced beta feature, known as &#8216;search themes&#8217; in Performance Max, offers a simple method to direct Performance Max towards placements you might not have reached previously.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/business.instagram.com\/blog\/reminder-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Announcing New Features in Reminder Ads<\/a>:-Reminder ads are getting new features that make them easier to create and show to more people. These features are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reminder ads can now be shown in Instagram Stories, which will increase their visibility and make them more efficient to create. <\/li><li>Reminder ads can also now be created directly in Ads Manager, instead of having to use an organic post.<\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/advertising.amazon.com\/blog\/ai-image-generation?ref_=a20m_us_blg_df_btf_blg_unbxd23_aigen\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Ads introduces AI-powered image generation to help brands produce richer creative<\/a>:-Amazon is offering tools that streamline the process of creating images, making it a user-friendly way to assist advertisers in crafting more engaging and visually captivating ads.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/unboxed-2023-adtech-updates\/?ref_=a20m_us_blglbr\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Ads announces ad tech capabilities to drive improved advertiser outcomes<\/a>:- Amazon Ads has launched a number of new features that help advertisers plan, run, and measure their campaigns more effectively. These features give advertisers more control over the audiences they reach and provide faster and more useful insights into ad performance.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/october-2023\/unleash-the-power-of-programmatic-advertising-with-microsoft-invest?feed=blogposts\" target=\"_blank\" rel=\"noreferrer noopener\">Unleash the power of programmatic advertising with Microsoft audiences in Invest<\/a>:- Through Microsoft&#8217;s demographic and in-market audience options within Invest, you can programmatically target deeply engaged Microsoft users, while having the flexibility to customize your approach to meet your specific business objectives. <a href=\"https:\/\/www.linkedin.com\/in\/nicolereneeschumacher\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Schumacher<\/a>, head of product marketing says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;<em>The combination of Invest with Microsoft audiences is very exciting. Both because of the unique targeting opportunity that\u2019s available today, and what it illustrates for the future of our programmatic solutions. We\u2019re bringing the best of Microsoft\u2019s assets and platforms together to create value for advertisers\u2014and this is only the beginning.<\/em>&#8220;<\/p><\/blockquote>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/marketing-with-sponsored-messaging\" target=\"_blank\" rel=\"noreferrer noopener\">Helping You Reach Your Marketing Goals With LinkedIn Sponsored Messaging<\/a>:-LinkedIn paused the ability to create new Message Ads campaigns a month ago, but brought them back due to positive customer feedback. Message Ads resemble emails, have clear call-to-action buttons, and can collect high-quality leads at a low cost, making them effective for driving valuable traffic.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-more-from-social-with-ai-powered-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demand more from social with AI-powered ads<\/a>:- Users are 61% more inclined to research products and brands on YouTube or Google, and they are 67% more likely to purchase a product after viewing a YouTube ad. To help you engage with billions of users, the Demand Gen campaign will expand to all Google Ads customers worldwide, beginning on October 10, 2023.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/reels-ads-updates-performance-features-automated-creative-suitability-solutions\" target=\"_blank\" rel=\"noreferrer noopener\">Reels ads updates: new performance features, automated creative and suitability solutions<\/a>:- Meta is developing methods to enhance the engagement of Reels ads for users and boost their effectiveness for advertisers. To achieve this, they have introduced new features such as Collection Ads, Carousel ads, swipe left functionality and more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/smart-bidding-google-ads-faqs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Navigating Smart Bidding in Google Ads : Your FAQ Handbook<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-use-karooyas-negative-keywords-tool-for-amazon-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Use Karooya\u2019s Negative Keywords Tool for Amazon Ads<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/search-terms-report-great-resource\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Search Terms Report is a Great Resource?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this revolving PPC industry, new features and updates help advertisers to reach new audiences, creating more personalized and interactive ad formats and more. In this month&#8217;s PPC roundup, we have penned down some important announcements and updates from major PPC platforms.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-22937","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=22937"}],"version-history":[{"count":18,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22937\/revisions"}],"predecessor-version":[{"id":22973,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/22937\/revisions\/22973"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=22937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=22937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=22937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}