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More of such updates captured in the Quarter roundup of PPC news<\/p>\n
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1.\u00a0Introducing the AdWords App for iOS<\/a> <\/p>\n 2.\u00a07 Great Uses for Broad Match (yes, really! broad match)<\/a><\/p>\n Often thought to be tricky option, Broad match is not considered to be a wise option. However there are several good uses of it that are discussed by Brad Geddes<\/a> in this post.<\/p>\n <\/p>\n 3.\u00a04 Ads On Top: The Wait Is over<\/a><\/p>\n The percentage of ads top ad blocks showing 4 ads have risen by 18.9%, as quoted by\u00a0Dr. Peter J Meyers<\/a> from Moz. This long running speculation has finally ended with Google confirming the news<\/a> of removing the right hand rail ads from desktop searches and pushing the ads to the\u00a0center of the search results page instead<\/a>.<\/p>\n <\/p>\n 4.\u00a0Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of<\/a><\/p>\n Are you copying your AdWords BMM campaigns to Bing, assuming a similar query matching? Here\u2019s a post by Andy Taylor<\/a>that shares the major difference BMM match type has in\u00a0AdWords and Bing.<\/p>\n <\/p>\n 5.\u00a0What We Learned About Google\u2019s Top 4 Change From 90,000 PPC Campaigns<\/a><\/p>\n Acquisio recently shared their findings on a study conducted over 90K campaigns before and after Google announced the change of removing side bar ads and introducing four ads in the results page. Find out what the findings are in this post.<\/p>\n <\/p>\n 6.\u00a0Google\u2019s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In<\/a><\/p>\n Post the removal of right side ads, the top of page ads are found to be producing about 80% of text ad clicks. Here is thorough analysis done on how the change is impacting businesses. Check out this post by Andy Taylor<\/a> and Mark Ballard<\/a>.<\/p>\n <\/p>\n 7.\u00a0Negative Keywords Tool for Bing Ads<\/a><\/p>\n After helping customers save $3 million on their annual ad spend using Karooya’s Negative Keyword Tool, Karooya now offers Negative Keywords Tool for Bing as well. Learn the details here.<\/p>\n <\/p>\n 8.\u00a0Cheat Sheet: Bing Ad Extensions<\/a><\/p>\n Advertisers are always on the pursuit to optimize their ads. For campaigns being run in Bing, Erin Sagin<\/a> gives a rundown of\u00a0the extensions available to choose from. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n 9.\u00a0Keyword Quality Score Up Close<\/a><\/p>\n With reference to the announcement of new version of AdWords API,\u00a0Martin Roettgerding<\/a> analyzed the new factors to analyze the keywords on a large scale. Learn how you can utilize the report to do your bit of study.<\/p>\n <\/p>\n 10.\u00a0AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies<\/a><\/p>\n The revamped Automated Bidding introduces improved functionality including the ability to create or add bid strategies in your campaign settings. This new workflow makes it simple to set automated bidding. More details here.<\/p>\n <\/p>\n Related Articles:<\/strong><\/span><\/p>\n The first quarter of year 2016 witnessed some major changes in the way the SERP will show your ads. With the removal of right side ads and introduction of 4 ads on top-of-page, new avenues are opened for advertisers. Not only this, a thorough study on the change shows how the update has impacted businesses…. Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2310","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2310"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2310\/revisions"}],"predecessor-version":[{"id":4623,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2310\/revisions\/4623"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nNow you can easily manage your AdWords campaign on your iPhone. You can monitor your campaigns, get notified about ad status, update bids & budgets and more. Here\u2019s another post by Larry Kim<\/a> on this newly launched iOS app, read the post\u00a0here<\/a>.
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