Google Paid Search: CPCs surging across devices and retailers<\/strong><\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nSpending on Google search and Shopping ads in the US increased for the second quarter in a row, rising by 13% year-over-year in Q3 2023. Although the growth in clicks decelerated from 11% in Q2 to 8% in Q3, there was a notable four-point increase in CPC growth during the same timeframe.<\/p>\n\n\n
\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Google-paid-search-CPC-1024x445.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nDesktops and tablets followed a similar playbook, with CPCs powering 8% and 6% spending increases. Phones, however, shone for cost-conscious advertisers, delivering 11% click growth with only a 5% rise in CPCs.<\/p>\n\n\n
\n![\"CPC](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/CPC-data-in-Devices-1024x437.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nThroughout Q3 2023, retailers experienced a rise in Google search CPC increases. In comparison to 2019, retailer CPCs saw a 35% increase in Q3 2023, up from 30% in Q2 2023 and a 27% rise over 2019 in Q3 2022. By the conclusion of Q3 2023, retailer CPCs had surged by 45% compared to levels before the pandemic.<\/p>\n\n\n
\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Retailers-CPC-1-1024x447.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nExpenditure expansion for Google Shopping and Performance Max campaigns surged to 16% year-over-year in Q3 2023. Although Shopping ad click growth decelerated by one point to 12% year-over-year, there was an upturn in CPC growth, shifting from a 2% year-over-year decline in Q2 to a 3% year-over-year increase in Q3.<\/p>\n\n\n
\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Google-US-shopping-adspng-1024x434.png\")
<\/a><\/figure><\/div>\n\n\nGoogle text ad spending maintained its momentum in Q3 2023, growing 11% year-over-year. Although text ad click growth slowed from 7% Y\/Y in Q2 to 2% Y\/Y in Q3, there was an acceleration in CPC growth from 3% Y\/Y in Q2 to 8% Y\/Y in Q3. Notably, this marked the 13th consecutive quarter where Google’s text ad CPC growth surpassed its Shopping ad CPC growth.<\/p>\n\n\n\n
<\/div>\n\n\n\nFacebook, Meta & Instagram’s ad spending EXPLODED in Q3<\/strong> <\/h3>\n\n\n\n<\/div>\n\n\n\nExpenditure on Meta properties showed a robust 19% year-over-year increase in Q3, marking the highest growth for Tinuiti advertisers since Q4 2021. Impressions continued to grow significantly at 46% during the third quarter, while CPM experienced a decline of 19%.<\/p>\n\n\n\n
<\/div>\n\n\n\nFor Facebook, excluding Instagram, Messenger, and Audience Network, spending increased by 16% year over year. Impressions also surged by 46% in Q3, accompanied by a year-over-year CPM decline of 20%.<\/p>\n\n\n
\n![\"Facebook](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Facebook-growth-year-over-yearpng.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nOver the past year, advertisers have observed robust results from Advantage+ shopping campaigns. In Q3 2023, retail advertisers allocated 23% of their total Meta investment to Advantage+ shopping campaigns, marking an increase from 19% in Q2.<\/p>\n\n\n\n
<\/div>\n\n\n\nAlthough Reels overlay ads were recently introduced to Instagram in Q2 2023, they have progressively gained significance for Facebook over the past six quarters. In Q3, Reels overlay ads constituted 8% of all Facebook ad impressions, twice the 4% share held by Reels video ads.<\/p>\n\n\n\n
<\/div>\n\n\n\nSpend for Amazon Sponsored & Brand Products rises with stronger CPC growth<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nSpending on Amazon’s Sponsored Products rose by 14% year over year in Q3, with CPC growth increasing from 3% in Q2 to 8% in Q3. Advertisers also increased their investment in Sponsored Brands by 1% year over year in Q3. Despite a 1% decline in clicks in Q3 (similar to Q2), there was a CPC turnaround, shifting from a 2% decline in Q2 to a 2% growth in Q3.<\/p>\n\n\n
\n![\"Amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Sponsored-Brand-US-growthpng-1024x403.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nIn September, the year-over-year increase in CPC was 6% for Sponsored Products and 1% for Sponsored Brands. Analyzing the 48-hour Prime Day event in July, both Sponsored Products and Sponsored Brands witnessed a 9% CPC rise compared to the previous year’s event, showcasing even stronger growth than observed for these formats over the entire quarter.<\/p>\n\n\n
\n![\"Amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-US-CPC-growthpng-1024x440.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nOut of the thirteen product categories examined in this report, ten showed greater CPC growth in Q3 than in Q2. Automotive and power sports brands had the highest year-over-year increase, jumping by 21%, followed by home and garden advertisers at 20%. In contrast, tools and home improvement brands had the smallest CPC decline, decreasing by only 2%.<\/p>\n\n\n
\n![\"Amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-sponsored-product-CPC-by-product-categeroies-1024x454.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nWalmart advertisers observed a CPC growth jump for Sponsored Products. Click growth slowed from 45% in Q2 to 17% in Q3, but CPC growth jumped from a 4% decline to a 33% increase as advertisers overtook the first full year-ago quarter.<\/p>\n\n\n\n
<\/div>\n\n\n\nGDN Outshines YouTube:\u00a0CPMs Soar on One,\u00a0Sink on the Other<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nYouTube impressions kept growing strongly, but the average CPM has consistently dropped since Q2 2022. In Q3 2023, YouTube CPMs fell by 18%. However, YouTube advertisers, active in Q3 2022 and Q3 2023, saw an 11% year-over-year spending increase.<\/p>\n\n\n\n
<\/div>\n\n\n\nIn Q3 2023, spending on Google Display Network ads increased by 1% year over year. GDN impressions declined by 8% year over year in the same period, while the average CPM rose by 10%.<\/p>\n\n\n
\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/GDN-CPM-data.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nAmazon DSP has a higher CPM for Amazon-owned properties. In Q3, 47% of Amazon DSP ad spend went to Amazon-owned-and-operated (O&O) properties, but only 37% of impressions came from there. Amazon Publisher Services inventory comprised 20% of Q3 Amazon DSP spend, and the remaining 33% came from other non-Amazon inventory.<\/p>\n\n\n
\n![\"Amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Amazon-DSP-spend-data-1024x473.png\")
<\/a><\/figure><\/div>\n\n\nPhones still dominate the majority of Amazon DSP spending. Tablets increased from 7% of spending in the last Q3 to 11% this Q3, and televisions slightly increased from 6% to 7%. The role of video is progressively growing in Amazon DSP advertising, contributing to the rise in television share.<\/p>\n\n\n\n
<\/div>\n\n\n\nOnce again, click here<\/a> to get the complete Digital Ads Benchmark Report. <\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- Digital Ads Benchmark Report By Tinuiti | Q2 2023 | Key Highlights<\/a><\/li>
- Smarter Advertising with Effective Audience Targeting in Google Ads<\/a><\/li>
- Key Considerations for Google Ads Automated Bidding<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-23125","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=23125"}],"version-history":[{"count":21,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions"}],"predecessor-version":[{"id":23158,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions\/23158"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=23125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=23125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=23125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Spending on Google search and Shopping ads in the US increased for the second quarter in a row, rising by 13% year-over-year in Q3 2023. Although the growth in clicks decelerated from 11% in Q2 to 8% in Q3, there was a notable four-point increase in CPC growth during the same timeframe.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nDesktops and tablets followed a similar playbook, with CPCs powering 8% and 6% spending increases. Phones, however, shone for cost-conscious advertisers, delivering 11% click growth with only a 5% rise in CPCs.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nThroughout Q3 2023, retailers experienced a rise in Google search CPC increases. In comparison to 2019, retailer CPCs saw a 35% increase in Q3 2023, up from 30% in Q2 2023 and a 27% rise over 2019 in Q3 2022. By the conclusion of Q3 2023, retailer CPCs had surged by 45% compared to levels before the pandemic.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nExpenditure expansion for Google Shopping and Performance Max campaigns surged to 16% year-over-year in Q3 2023. Although Shopping ad click growth decelerated by one point to 12% year-over-year, there was an upturn in CPC growth, shifting from a 2% year-over-year decline in Q2 to a 3% year-over-year increase in Q3.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nGoogle text ad spending maintained its momentum in Q3 2023, growing 11% year-over-year. Although text ad click growth slowed from 7% Y\/Y in Q2 to 2% Y\/Y in Q3, there was an acceleration in CPC growth from 3% Y\/Y in Q2 to 8% Y\/Y in Q3. Notably, this marked the 13th consecutive quarter where Google’s text ad CPC growth surpassed its Shopping ad CPC growth.<\/p>\n\n\n\n
Facebook, Meta & Instagram’s ad spending EXPLODED in Q3<\/strong> <\/h3>\n\n\n\n<\/div>\n\n\n\nExpenditure on Meta properties showed a robust 19% year-over-year increase in Q3, marking the highest growth for Tinuiti advertisers since Q4 2021. Impressions continued to grow significantly at 46% during the third quarter, while CPM experienced a decline of 19%.<\/p>\n\n\n\n
<\/div>\n\n\n\nFor Facebook, excluding Instagram, Messenger, and Audience Network, spending increased by 16% year over year. Impressions also surged by 46% in Q3, accompanied by a year-over-year CPM decline of 20%.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nOver the past year, advertisers have observed robust results from Advantage+ shopping campaigns. In Q3 2023, retail advertisers allocated 23% of their total Meta investment to Advantage+ shopping campaigns, marking an increase from 19% in Q2.<\/p>\n\n\n\n
<\/div>\n\n\n\nAlthough Reels overlay ads were recently introduced to Instagram in Q2 2023, they have progressively gained significance for Facebook over the past six quarters. In Q3, Reels overlay ads constituted 8% of all Facebook ad impressions, twice the 4% share held by Reels video ads.<\/p>\n\n\n\n
<\/div>\n\n\n\nSpend for Amazon Sponsored & Brand Products rises with stronger CPC growth<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nSpending on Amazon’s Sponsored Products rose by 14% year over year in Q3, with CPC growth increasing from 3% in Q2 to 8% in Q3. Advertisers also increased their investment in Sponsored Brands by 1% year over year in Q3. Despite a 1% decline in clicks in Q3 (similar to Q2), there was a CPC turnaround, shifting from a 2% decline in Q2 to a 2% growth in Q3.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nIn September, the year-over-year increase in CPC was 6% for Sponsored Products and 1% for Sponsored Brands. Analyzing the 48-hour Prime Day event in July, both Sponsored Products and Sponsored Brands witnessed a 9% CPC rise compared to the previous year’s event, showcasing even stronger growth than observed for these formats over the entire quarter.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nOut of the thirteen product categories examined in this report, ten showed greater CPC growth in Q3 than in Q2. Automotive and power sports brands had the highest year-over-year increase, jumping by 21%, followed by home and garden advertisers at 20%. In contrast, tools and home improvement brands had the smallest CPC decline, decreasing by only 2%.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nWalmart advertisers observed a CPC growth jump for Sponsored Products. Click growth slowed from 45% in Q2 to 17% in Q3, but CPC growth jumped from a 4% decline to a 33% increase as advertisers overtook the first full year-ago quarter.<\/p>\n\n\n\n
<\/div>\n\n\n\nGDN Outshines YouTube:\u00a0CPMs Soar on One,\u00a0Sink on the Other<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nYouTube impressions kept growing strongly, but the average CPM has consistently dropped since Q2 2022. In Q3 2023, YouTube CPMs fell by 18%. However, YouTube advertisers, active in Q3 2022 and Q3 2023, saw an 11% year-over-year spending increase.<\/p>\n\n\n\n
<\/div>\n\n\n\nIn Q3 2023, spending on Google Display Network ads increased by 1% year over year. GDN impressions declined by 8% year over year in the same period, while the average CPM rose by 10%.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nAmazon DSP has a higher CPM for Amazon-owned properties. In Q3, 47% of Amazon DSP ad spend went to Amazon-owned-and-operated (O&O) properties, but only 37% of impressions came from there. Amazon Publisher Services inventory comprised 20% of Q3 Amazon DSP spend, and the remaining 33% came from other non-Amazon inventory.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\nPhones still dominate the majority of Amazon DSP spending. Tablets increased from 7% of spending in the last Q3 to 11% this Q3, and televisions slightly increased from 6% to 7%. The role of video is progressively growing in Amazon DSP advertising, contributing to the rise in television share.<\/p>\n\n\n\n
<\/div>\n\n\n\nOnce again, click here<\/a> to get the complete Digital Ads Benchmark Report. <\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- Digital Ads Benchmark Report By Tinuiti | Q2 2023 | Key Highlights<\/a><\/li>
- Smarter Advertising with Effective Audience Targeting in Google Ads<\/a><\/li>
- Key Considerations for Google Ads Automated Bidding<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-23125","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=23125"}],"version-history":[{"count":21,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions"}],"predecessor-version":[{"id":23158,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions\/23158"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=23125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=23125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=23125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Expenditure on Meta properties showed a robust 19% year-over-year increase in Q3, marking the highest growth for Tinuiti advertisers since Q4 2021. Impressions continued to grow significantly at 46% during the third quarter, while CPM experienced a decline of 19%.<\/p>\n\n\n\n
For Facebook, excluding Instagram, Messenger, and Audience Network, spending increased by 16% year over year. Impressions also surged by 46% in Q3, accompanied by a year-over-year CPM decline of 20%.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nOver the past year, advertisers have observed robust results from Advantage+ shopping campaigns. In Q3 2023, retail advertisers allocated 23% of their total Meta investment to Advantage+ shopping campaigns, marking an increase from 19% in Q2.<\/p>\n\n\n\n
Although Reels overlay ads were recently introduced to Instagram in Q2 2023, they have progressively gained significance for Facebook over the past six quarters. In Q3, Reels overlay ads constituted 8% of all Facebook ad impressions, twice the 4% share held by Reels video ads.<\/p>\n\n\n\n
Spend for Amazon Sponsored & Brand Products rises with stronger CPC growth<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nSpending on Amazon’s Sponsored Products rose by 14% year over year in Q3, with CPC growth increasing from 3% in Q2 to 8% in Q3. Advertisers also increased their investment in Sponsored Brands by 1% year over year in Q3. Despite a 1% decline in clicks in Q3 (similar to Q2), there was a CPC turnaround, shifting from a 2% decline in Q2 to a 2% growth in Q3.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nIn September, the year-over-year increase in CPC was 6% for Sponsored Products and 1% for Sponsored Brands. Analyzing the 48-hour Prime Day event in July, both Sponsored Products and Sponsored Brands witnessed a 9% CPC rise compared to the previous year’s event, showcasing even stronger growth than observed for these formats over the entire quarter.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nOut of the thirteen product categories examined in this report, ten showed greater CPC growth in Q3 than in Q2. Automotive and power sports brands had the highest year-over-year increase, jumping by 21%, followed by home and garden advertisers at 20%. In contrast, tools and home improvement brands had the smallest CPC decline, decreasing by only 2%.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nWalmart advertisers observed a CPC growth jump for Sponsored Products. Click growth slowed from 45% in Q2 to 17% in Q3, but CPC growth jumped from a 4% decline to a 33% increase as advertisers overtook the first full year-ago quarter.<\/p>\n\n\n\n
<\/div>\n\n\n\nGDN Outshines YouTube:\u00a0CPMs Soar on One,\u00a0Sink on the Other<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nYouTube impressions kept growing strongly, but the average CPM has consistently dropped since Q2 2022. In Q3 2023, YouTube CPMs fell by 18%. However, YouTube advertisers, active in Q3 2022 and Q3 2023, saw an 11% year-over-year spending increase.<\/p>\n\n\n\n
<\/div>\n\n\n\nIn Q3 2023, spending on Google Display Network ads increased by 1% year over year. GDN impressions declined by 8% year over year in the same period, while the average CPM rose by 10%.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nAmazon DSP has a higher CPM for Amazon-owned properties. In Q3, 47% of Amazon DSP ad spend went to Amazon-owned-and-operated (O&O) properties, but only 37% of impressions came from there. Amazon Publisher Services inventory comprised 20% of Q3 Amazon DSP spend, and the remaining 33% came from other non-Amazon inventory.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\nPhones still dominate the majority of Amazon DSP spending. Tablets increased from 7% of spending in the last Q3 to 11% this Q3, and televisions slightly increased from 6% to 7%. The role of video is progressively growing in Amazon DSP advertising, contributing to the rise in television share.<\/p>\n\n\n\n
<\/div>\n\n\n\nOnce again, click here<\/a> to get the complete Digital Ads Benchmark Report. <\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- Digital Ads Benchmark Report By Tinuiti | Q2 2023 | Key Highlights<\/a><\/li>
- Smarter Advertising with Effective Audience Targeting in Google Ads<\/a><\/li>
- Key Considerations for Google Ads Automated Bidding<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-23125","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=23125"}],"version-history":[{"count":21,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions"}],"predecessor-version":[{"id":23158,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions\/23158"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=23125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=23125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=23125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Spending on Amazon’s Sponsored Products rose by 14% year over year in Q3, with CPC growth increasing from 3% in Q2 to 8% in Q3. Advertisers also increased their investment in Sponsored Brands by 1% year over year in Q3. Despite a 1% decline in clicks in Q3 (similar to Q2), there was a CPC turnaround, shifting from a 2% decline in Q2 to a 2% growth in Q3.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nIn September, the year-over-year increase in CPC was 6% for Sponsored Products and 1% for Sponsored Brands. Analyzing the 48-hour Prime Day event in July, both Sponsored Products and Sponsored Brands witnessed a 9% CPC rise compared to the previous year’s event, showcasing even stronger growth than observed for these formats over the entire quarter.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nOut of the thirteen product categories examined in this report, ten showed greater CPC growth in Q3 than in Q2. Automotive and power sports brands had the highest year-over-year increase, jumping by 21%, followed by home and garden advertisers at 20%. In contrast, tools and home improvement brands had the smallest CPC decline, decreasing by only 2%.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nWalmart advertisers observed a CPC growth jump for Sponsored Products. Click growth slowed from 45% in Q2 to 17% in Q3, but CPC growth jumped from a 4% decline to a 33% increase as advertisers overtook the first full year-ago quarter.<\/p>\n\n\n\n
GDN Outshines YouTube:\u00a0CPMs Soar on One,\u00a0Sink on the Other<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nYouTube impressions kept growing strongly, but the average CPM has consistently dropped since Q2 2022. In Q3 2023, YouTube CPMs fell by 18%. However, YouTube advertisers, active in Q3 2022 and Q3 2023, saw an 11% year-over-year spending increase.<\/p>\n\n\n\n
<\/div>\n\n\n\nIn Q3 2023, spending on Google Display Network ads increased by 1% year over year. GDN impressions declined by 8% year over year in the same period, while the average CPM rose by 10%.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nAmazon DSP has a higher CPM for Amazon-owned properties. In Q3, 47% of Amazon DSP ad spend went to Amazon-owned-and-operated (O&O) properties, but only 37% of impressions came from there. Amazon Publisher Services inventory comprised 20% of Q3 Amazon DSP spend, and the remaining 33% came from other non-Amazon inventory.<\/p>\n\n\n
\n<\/a><\/figure><\/div>\n\n\nPhones still dominate the majority of Amazon DSP spending. Tablets increased from 7% of spending in the last Q3 to 11% this Q3, and televisions slightly increased from 6% to 7%. The role of video is progressively growing in Amazon DSP advertising, contributing to the rise in television share.<\/p>\n\n\n\n
<\/div>\n\n\n\nOnce again, click here<\/a> to get the complete Digital Ads Benchmark Report. <\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- Digital Ads Benchmark Report By Tinuiti | Q2 2023 | Key Highlights<\/a><\/li>
- Smarter Advertising with Effective Audience Targeting in Google Ads<\/a><\/li>
- Key Considerations for Google Ads Automated Bidding<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-23125","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=23125"}],"version-history":[{"count":21,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions"}],"predecessor-version":[{"id":23158,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions\/23158"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=23125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=23125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=23125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
YouTube impressions kept growing strongly, but the average CPM has consistently dropped since Q2 2022. In Q3 2023, YouTube CPMs fell by 18%. However, YouTube advertisers, active in Q3 2022 and Q3 2023, saw an 11% year-over-year spending increase.<\/p>\n\n\n\n
In Q3 2023, spending on Google Display Network ads increased by 1% year over year. GDN impressions declined by 8% year over year in the same period, while the average CPM rose by 10%.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nAmazon DSP has a higher CPM for Amazon-owned properties. In Q3, 47% of Amazon DSP ad spend went to Amazon-owned-and-operated (O&O) properties, but only 37% of impressions came from there. Amazon Publisher Services inventory comprised 20% of Q3 Amazon DSP spend, and the remaining 33% came from other non-Amazon inventory.<\/p>\n\n\n
<\/a><\/figure><\/div>\n\n\nPhones still dominate the majority of Amazon DSP spending. Tablets increased from 7% of spending in the last Q3 to 11% this Q3, and televisions slightly increased from 6% to 7%. The role of video is progressively growing in Amazon DSP advertising, contributing to the rise in television share.<\/p>\n\n\n\n
Once again, click here<\/a> to get the complete Digital Ads Benchmark Report. <\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Fuel your digital ad strategy with Tinuiti’s Q3 report. This data-driven analysis of Google, Meta, Amazon & more, based on anonymized campaigns, provides actionable insights for informed decisions.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-23125","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=23125"}],"version-history":[{"count":21,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions"}],"predecessor-version":[{"id":23158,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23125\/revisions\/23158"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=23125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=23125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=23125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}