{"id":23162,"date":"2023-12-20T16:07:28","date_gmt":"2023-12-20T10:37:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=23162"},"modified":"2023-12-20T16:07:30","modified_gmt":"2023-12-20T10:37:30","slug":"ppcchat-experts-burning-google-ads-questions","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-experts-burning-google-ads-questions\/","title":{"rendered":"PPCChat | Experts Burning Google Ads Questions | 19th December 2023"},"content":{"rendered":"\n<p class=\"lead\">During this week&#8217;s PPCChat session, host <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a> was joined by <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">Ginny Marvin<\/a> who answered experts burning Google Ads questions. Here is the screencap of the entire discussion.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q1-are-there-any-more-insights-as-to-extra-brand-safety-controls-for-pmax-on-the-horizon-from-fraser-andrews\"><strong>Q1 Are there any more insights as to extra brand safety controls for Pmax on the horizon?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/PPC_Fraser\" target=\"_blank\" rel=\"noreferrer noopener\">Fraser Andrews<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you probably saw, there&#8217;s a temporary option to request to opt out of Search Partner Network at the account level through March 1st. I don&#8217;t have any updates to share at this time, but this is temporary as the teams evaluate additional controls to put in place. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>(As an FYI, looking at data from October, over 90% of SPN impressions were from Top 100 sites and apps, including YouTube.) <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>And a couple of resources to share: <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Here\u2019s a rundown of safety controls for PMax that I shared in August <a href=\"https:\/\/twitter.com\/adsliaison\/status\/1692640539080900730\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/twitter.com\/adsliaison\/status\/1692640539080900730<\/a><\/li><li>An article I wrote this month for SEJ on controls in PMax <a href=\"https:\/\/www.searchenginejournal.com\/key-ai-features-performance-max-boost-results\/500797\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.searchenginejournal.com\/key-ai-features-performance-max-boost-results\/500797\/<\/a><\/li><\/ul>\n\n\n\n<p>Will additional insight into the placements on search partners be part of what might come out of this? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I don&#8217;t have any further details to share at this time but the teams are evaluating additional controls. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>If I requested a SP placement report from my rep, would they be able to provide it? <a href=\"https:\/\/twitter.com\/BorisBeceric\" target=\"_blank\" rel=\"noreferrer noopener\">@BorisBeceric<\/a><\/p>\n\n\n\n<p>I don&#8217;t know that answer&nbsp;<a href=\"https:\/\/ppcchatgroup.slack.com\/team\/U05F748NPU7\" target=\"_blank\" rel=\"noreferrer noopener\">@Boris Beceric<\/a>&nbsp;tbh <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Any insights on when PMax placements might be available in the API? <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q2 I have no words to describe how bad Google Ads support is. Are there any plans to improve it &#8230; or is support being completely phased out altogether? To what extent has Bard\/Google AI taken over support? From <a href=\"https:\/\/twitter.com\/MarkBppc\" target=\"_blank\" rel=\"noreferrer noopener\">Mark<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A lot of people have made comments like this lately, so this seemed like an important question to include here\u2026 <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I&#8217;d agree. My team is amazing, and we&#8217;re very happy with our support. we also spend 1.7B per year, which gives us a bit more leverage than other teams. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I look at support as a &#8220;bonus&#8221; from any company, and I&#8217;ve always appreciated historical support from Google. These days, it&#8217;s particularly critical for Google Ads, given the sheer volume of &#8220;false flag&#8221; errors implemented by automated checks. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>We literally just found out we most likely lost support for a client spending millions who REALLY wants support. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>I&#8217;m very aware of questions and concerns about this topic. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a>&nbsp;you spend WOOOT? <a href=\"https:\/\/twitter.com\/BorisBeceric\" target=\"_blank\" rel=\"noreferrer noopener\">@BorisBeceric<\/a><\/p>\n\n\n\n<p>I work for a giant holdco. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Is the program that has advertisers paying for a call option that is in pilot going to be rolled out globally? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Support isn&#8217;t being phased out but changes are being made. There have long been challenges on this front, as everyone is likely aware. I&#8217;ve talked about this before, but Support was one of the areas I wanted to understand better when I joined. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>With the scope of inquiries, it&#8217;s not an easy solve. That said, I know there are real frustrations about the current state, including chat. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>I do think Support is an are where LLMs\/Google AI will be able to make big strides in improving experiences. That&#8217;s not happening yet, but work is underway. Stay tuned. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>If you&#8217;re chatting internally with folks, I&#8217;d describe it this way: the volume of support availability must match the volume of changes to policies, which creates more algorithmic disapprovals, and other issues. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>The paid support pilot is ongoing and I don&#8217;t have any update on that. More details here <a href=\"https:\/\/searchengineland.com\/google-ads-enhanced-customer-service-small-business-430773\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/searchengineland.com\/google-ads-enhanced-customer-service-small-business-430773<\/a> <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Anyone here used the paid support and have feedback on how useful it was? <a href=\"https:\/\/twitter.com\/Pete_Bowen\" target=\"_blank\" rel=\"noreferrer noopener\">@Pete_Bowen<\/a><\/p>\n\n\n\n<p>To quote Bea Arthur from classic television show The Golden Girls: perhaps it bears repeating. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>When it comes to support, how well things go depends on what help you need: <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Add\/removing GMC from our agency MCA. Easy as pie and it gets done.<\/li><li>GTM\/GA tracking issue or review. If they show up, usually helpful.<\/li><li>Other questions\u2026 might just depend on which person you get to talk with at support. <\/li><\/ol>\n\n\n\n<p>A thought on support &#8211; it would be really useful if we could ask to change support reps so you have in-the-moment data on when a rep isn&#8217;t being helpful. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>And if there was a way you could proactively request reps for the current or upcoming quarter on big priority accounts. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q3 Google seems to be pushing Maximize Conversion Value and tROAS.I\u2019d love to utilize this, but in Lead Gen it\u2019s not always practical to assign a value to the conversion action &#8211; especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars.I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround? From <a href=\"https:\/\/twitter.com\/williamhboggs\" target=\"_blank\" rel=\"noreferrer noopener\">Boggs<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Currently, we recommend structuring by value targets at the campaign level. So I&#8217;d advise separating by campaign rather than by ad group. Target ROAS is also available for portfolio strategies if you have similar targets across multiple campaigns. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>You might also find this article I wrote on value based bidding helpful <a href=\"https:\/\/www.searchenginejournal.com\/how-max-conversion-value-troas-bidding\/494355\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.searchenginejournal.com\/how-max-conversion-value-troas-bidding\/494355\/<\/a> <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a> Any insight as to why Google pushes so much harder for tROAS over tCPA? The latter is a vital cost-controlling lever, and some fear that it will fade away over time, given the current trajectory of Google&#8217;s prioritization. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>For what it&#8217;s worth, I think folks aren&#8217;t comfortable committing to a ROAS goal, and\/or folks don&#8217;t know how to use that lever like CPA. There&#8217;s a certain degree that we need to own that knowledge (i.e. if you want more leads, accept a lower road goal).Google gives us tools like data exclusions, conversion values, and offline conversions. We just need to use them. And if clients refuse to provide data, then they have to be ok with worse results. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> I agree in principle. For anyone I work with, a big education component is, &#8220;At what unit cost can you afford to acquire customers?&#8221; If we can&#8217;t arrive at a tCPA goal, grounds for parting ways. I do still use tROAS, sparingly and strategically, but tCPA is a lever to preserve margin and avoid AOV skewing\/bias in terms of the serving algorithm. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>Target ROAS can enable you prioritize and optimize when you have goals such as sales revenue, LTV, profit margins and are able to feed that data back into Google Ads. You can also continue to use Target CPA. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Is there support documentation for how to feed that data back? <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>yes and Travis, I know you&#8217;d also asked about feeding&nbsp; COGS back in, so a bit more on that: <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Using conversions with cart data allows you to bring data about the products sold for each transaction. Conversions with cart data is currently supported for PMax, Shopping, and Search campaigns linked to a Google Merchant Center account. More details here: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9028254\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/9028254<\/a>. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q4 Was this some kind of test? <a href=\"https:\/\/twitter.com\/AnthonyHigman\/status\/1735697860446900573\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/twitter.com\/AnthonyHigman\/status\/1735697860446900573<\/a> If not, what was it and how can advertisers know if this is happening in their accounts? And stop it from happening? from <a href=\"https:\/\/www.linkedin.com\/in\/anthony-higman-a3656a46\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Higman<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here is the screenshot of what he talking about <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Anthony-Higman-twitter-image-about-Google-ads.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Anthony-Higman-twitter-image-about-Google-ads.png\" alt=\"Google is now putting headlines in ad copy description text\" class=\"wp-image-23167\" width=\"384\" height=\"375\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Anthony-Higman-twitter-image-about-Google-ads.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Anthony-Higman-twitter-image-about-Google-ads-300x293.png 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/a><\/figure>\n\n\n\n<p>This is a small test and I don\u2019t have anything further to share on this at this time. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>I think you can guess how we will all feel about this if it makes it out of \u201csmall testing\u201d. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>While you may not have much to share at this time, clients who have their ads approved by boards &#8211; pharma, gov, etc. Cannot manage something like this. It&#8217;s a problem. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Lol. Maybe accounts with certain certifications can be excluded? <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>If there&#8217;s feedback, I imagine most would agree that this is not overtly approved by the average brand\/advertiser. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a> add legal where you have to have bar association submissions for ads in some states. <a href=\"https:\/\/twitter.com\/Pete_Bowen\" target=\"_blank\" rel=\"noreferrer noopener\">@Pete_Bowen<\/a><\/p>\n\n\n\n<p>It&#8217;s worth remembering that at the same time there&#8217;s a test in PMax that allows for pinning headlines. Agree the lack of any pinning would be bad in new accounts but full pinning has been proven to hurt performance. Industries that require full copy approval might need their own advertising solution (like LSAs or Hotel ads) <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>We understand those concerns. Pinning is not affected with this test for example. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q5 There seem to be a lot more disapprovals of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner? From\u00a0<a href=\"https:\/\/twitter.com\/Pete_Bowen\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Bowen<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ads policies are necessary to protect advertisers, publishers and consumers and to comply with local laws and regulations, but I know navigating them can be frustrating and there are occasions of false flags. I don\u2019t know if there have actually been more disapprovals recently, however. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>I typically recommend taking a close look at the Help Center pages on the respective policies and carefully reviewing your ads, site, etc. before appealing and then providing as much detail as possible when doing so. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>I can say that in my gov accounts, I worry about the work experience of my reps. In certain weeks, it&#8217;s a lot for them to stick handle, and that kind of repetitive task isn&#8217;t ideal. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Anecdotally, in the community, disapprovals has been a topic much more frequently in the last 6-ish months. Including more frequent incorrect disapprovals or disapprovals for policies that are not being violated, therefore there is nothing to modify to \u201cget in compliance\u201d &#8211; there was no noncompliance? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I also have noticed a lot of paused ads or ads in paused campaigns are getting disapproved repeatedly, even though they&#8217;re not running\/active\/etc. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>I can appreciate the cost savings of automated checks (in place for years now), but at what cost&#8230;to advertisers? This issue is compounded by the dwindling accessibility to support teams.The ultimate goal is, there should always be a viable path\/recourse for false flags. Today, the standard 7-10 day window for email responses is insufficient. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>I think where folks get frustrated is when they get lumped into finance or medical when they don&#8217;t do anything related to it. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>I just got hit with a circumventing systems disapproval. Bog-standard lead gen account with no mischief going on. My experience has been that these are impossible to get approved.\u00a0<a href=\"https:\/\/twitter.com\/Pete_Bowen\" target=\"_blank\" rel=\"noreferrer noopener\">@Pete_Bowen<\/a><\/p>\n\n\n\n<p>Yes, I hear all of this feedback and very aware of the challenges and frustrations that come with managing disapprovals. Striking the right balance between blocking bad actors (of which there are many!) and reducing friction for good actors to advertise isn\u2019t easy and something I know we need to keep working on. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>I know we can&#8217;t get access to the ML that goes into auto reviewing, but any studies on amount of disapprovals and ratio of types of appeals would go a long way to build the trust back for the good actors. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> I think you\u2019ve hit the nail on the head with the word trust. We\u2019re asking our clients to build their businesses on a platform that might get yanked away at any time based on the whim of an algorithm. I love Google Ads and have made a great living out of it for 15 years but it\u2019s becoming harder to recommend. <a href=\"https:\/\/twitter.com\/Pete_Bowen\" target=\"_blank\" rel=\"noreferrer noopener\">@Pete_Bowen<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q6 Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax? From <a href=\"https:\/\/www.linkedin.com\/in\/darius-chiosa-chiosa-98aa43225\/\" target=\"_blank\" rel=\"noreferrer noopener\">Darius Chiosa<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I don&#8217;t have anything to share on that but you&#8217;ll continue to see investments and updates in different campaigns types, including Search, in the coming year. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>You know we had to ask!\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Yep lol! <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>I like that PMax is AI but DSA is a-ok. Nevermind that PMax allows for exclusions (albeit not as conveniently) <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q7 Many people are seeing instances of overspending on a campaign by as much as double the daily budget. Aside from us using scripts\/APIs or manually pausing an ad group\/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget? From <a href=\"https:\/\/twitter.com\/N8Louis\" target=\"_blank\" rel=\"noreferrer noopener\">Nate Louis <\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I will add &#8211; is there anything on the roadmap to allow advertisers to opt out of this happening? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Campaigns within Google ads are technically allowed to spend 2x their daily budget aren&#8217;t they? <a href=\"https:\/\/www.linkedin.com\/in\/mckenzieedavis\/\" target=\"_blank\" rel=\"noreferrer noopener\">@McKenzie Davis<\/a><\/p>\n\n\n\n<p>This has been the case since 2017 (as a throwback, here\u2019s how I covered the change at SEL back then <a href=\"https:\/\/searchengineland.com\/google-adwords-budget-change-impact-284051\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/searchengineland.com\/google-adwords-budget-change-impact-284051<\/a>). Campaigns can spend up to 2x the daily budget on a given day, but your monthly spend won\u2019t exceed your spending limit (30.4 days X your avg. daily budget) in order to account for predicted fluctuations in search traffic \u2013 more here\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6385083\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/6385083<\/a>. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mckenzieedavis\/\" target=\"_blank\" rel=\"noreferrer noopener\">@McKenzie Davis<\/a> Yes, but it can be problematic for some accounts depending on how they pace their budgets. <a href=\"https:\/\/twitter.com\/danielparscale\" target=\"_blank\" rel=\"noreferrer noopener\">@danielparscale<\/a><\/p>\n\n\n\n<p>Definitely &#8211; scripts are helpful in that case, even though it&#8217;s not optimal to have to pause\/enable campaigns daily. I have one I use for a month range that could be edited for daily if anyone is interested feel free to DM! <a href=\"https:\/\/www.linkedin.com\/in\/mckenzieedavis\/\" target=\"_blank\" rel=\"noreferrer noopener\">@McKenzie Davis<\/a><\/p>\n\n\n\n<p>Portfolio bid caps. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Also seeing some spend more than 2x a day&#8230; And agreed that when we need to move budgets around a lot over the month, the spend also becomes problematic. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>Also if your budgets are behaving wildly that might be a sign you&#8217;re underbidding\/budgeting for your market and Google has to go aggressive to make up for underspending most of the month. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Not saying it&#8217;s good to spend 20k in a day when you intended to spend $5k (I&#8217;ve seen this happen), but 9\/10 it&#8217;s caused by a budget-to-market misalignment. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q8 Why are competitors&#8217; names matching so much more frequently to both brand and non-brand terms in the last 6-12 months? (will be opening it up for your live questions after this question in a new thread!) From <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While this type of matching technically falls within the definition of phrase match, for example, we are taking advertiser feedback into account for future product development to reduce such undesirable matches. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Is the current solution to create\/use Brand Exclusion Lists (PMax) or Negative KW Lists (Search\/Shopping) to avoid? <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a> Yes <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>It&#8217;s really interesting that this is classified as phrase match matching. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Currently, a brand name for a particular product can match to the generic keyword for that product under the &#8220;same meaning&#8221; definition of phrase match. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Competitor names also match to brand names in any match type right now. That is frustrating on a number of levels. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Expert&#8217;s Google Ads questions for\u00a0<a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">Ginny Marvin<\/a><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Ads used to be a goldmine for consumer insights, these new campaigns seem to lean more heavily into being ambiguous. Have the teams heard this feedback, and will we see a return to search queries instead of search &#8220;insights&#8221;? <a href=\"https:\/\/www.linkedin.com\/in\/themattdyke\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Dyke<\/a><\/p>\n\n\n\n<p>Has there been a change in Google Ads policy when it comes to Search Arbitrage Ads? When reporting, support is now saying that they see no issue with them when it used to be against policy to direct a click from SERP to SERP. <a href=\"https:\/\/www.linkedin.com\/in\/themattdyke\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Dyke<\/a><\/p>\n\n\n\n<p>If Ginny was to start a new account from scratch (ecomm or lead gen) &#8211; how would she start? <a href=\"https:\/\/twitter.com\/BorisBeceric\" target=\"_blank\" rel=\"noreferrer noopener\">Boris Beceric<\/a><\/p>\n\n\n\n<p>Does Google have plans to integrate any of its recent AI into the Ads platform for analysis? Does Google currently have any best practices for using these or similar tools for large Google Ads datasets? <a href=\"https:\/\/twitter.com\/danielparscale\" target=\"_blank\" rel=\"noreferrer noopener\">Daniel Parscal<\/a><\/p>\n\n\n\n<p>Will Performance Max insights ever be more developed to let us know if we\u2019re losing impression share due to rank or budget? This is really crucial info for marketers planning how to bid\/where to allocate spend. <a href=\"https:\/\/www.linkedin.com\/in\/mckenzieedavis\/\" target=\"_blank\" rel=\"noreferrer noopener\">McKenzie Davis<\/a><\/p>\n\n\n\n<p>What tactics do you recommend for new smbs beginning to advertise on Google? Curious because it&#8217;s getting harder and harder to hit conversion thresholds for smart bidding and budget wise they typically can&#8217;t afford the volume play to ramp up. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a><\/p>\n\n\n\n<p>Is a PMax planning tool in our future? I get asked how much headroom there is and that&#8217;s how we can plan budgets. I can plan TV &amp; YouTube and then give PMax leftovers, but I don&#8217;t think that&#8217;s what the product team is into. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">Julia Vyse<\/a><\/p>\n\n\n\n<p>What is the criteria for having a Google rep? We have smaller clients with one, and large clients without? (this is from a team member on my team) <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">Reva Minkoff<\/a><\/p>\n\n\n\n<p>Why are PMax conversion values as reported in Google Ads so far off from what is reported as attributed to the campaign in GA4? (Google Ads is significantly higher than the GA4 number &#8211; have heard\/seen this for multiple clients and from other people as well) <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">Reva Minkoff<\/a><\/p>\n\n\n\n<p>Are there any plans to reintroduce Agency-level Support in some form? <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">Reva Minkoff<\/a><\/p>\n\n\n\n<p>With the privacy first web upon us, do you have guidance for advertisers who serve multiple countries (i.e. an account per market, conversion action recommendations, site structure, etc)? I have things I recommend, and it would be super useful to get your take as we convince clients to do what&#8217;s in their best interest. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a><\/p>\n\n\n\n<p>For SMBs in areas where LSA is present, would you recommend priority be given to a regular Google Ads build out (search, remarketing, etc.) or toward using LSA? Especially when budget is constrained and can&#8217;t cover both. <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Brady<\/a><\/p>\n\n\n\n<p>What sort of questions\/commments are useful vs seen as &#8220;complaining&#8221; by the product team? <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a> Honestly, a \u201cnever gonna happen\u201d list from G Ads would be helpful. <strong> <\/strong><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a><\/p>\n\n\n\n<p>Why is the certification going back to having a charge?*Note: I don&#8217;t mind it, but it would be useful to understand the rational. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a> It is? You&#8217;ll have to pay to take the certification test? <a href=\"https:\/\/twitter.com\/danielparscale\" target=\"_blank\" rel=\"noreferrer noopener\">Daniel Parscal<\/a><\/p>\n\n\n\n<p>Yes &#8211; starting next year. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a><\/p>\n\n\n\n<p>The paid ones are different from those required for partner status I think. <a href=\"https:\/\/www.linkedin.com\/in\/mckenzieedavis\/\" target=\"_blank\" rel=\"noreferrer noopener\">McKenzie Davis<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Ginny-Marvin-tweet-about-certificates.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Ginny-Marvin-tweet-about-certificates-1024x584.png\" alt=\"Ginny Marvin tweet about certificates\" class=\"wp-image-23172\" width=\"512\" height=\"292\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Ginny-Marvin-tweet-about-certificates-1024x584.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Ginny-Marvin-tweet-about-certificates-300x171.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Ginny-Marvin-tweet-about-certificates-768x438.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2023\/12\/Ginny-Marvin-tweet-about-certificates.png 1314w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n\n\n\n<p>Yes, that&#8217;s correct, the professional certifications are different and there are no changes to the free Skillshop courses. Thanks for sharing that thread. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">Ginny Marvin<\/a><\/p>\n\n\n\n<p>The new professional certificates in Display, Search &amp; video are currently in pilot. They focus on implementation &amp; optimization skills, are optional, and don\u2019t count toward the Partner program requirements. They came out of requests from agencies who wanted higher exam integrity, security and more content focused on managing campaigns. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">Ginny Marvin<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPCChat Participants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fraser Andrews <a href=\"https:\/\/twitter.com\/PPC_Fraser\" target=\"_blank\" rel=\"noreferrer noopener\">@PPC_Fraser<\/a><\/li><li>Ginny Marvin <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/li><li>Julie F Bacchini <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/li><li>Boris Beceric <a href=\"https:\/\/twitter.com\/BorisBeceric\" target=\"_blank\" rel=\"noreferrer noopener\">@BorisBeceric<\/a><\/li><li>Navah Hopkins <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/li><li>Mark <a href=\"https:\/\/twitter.com\/MarkBppc\" target=\"_blank\" rel=\"noreferrer noopener\">@MarkBppc<\/a><\/li><li>Julia Vyse <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/li><li>Travis <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/li><li>Reva Minkoff <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/li><li>Duane Brown <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/li><li>Boggs <a href=\"https:\/\/twitter.com\/williamhboggs\" target=\"_blank\" rel=\"noreferrer noopener\">@williamhboggs<\/a><\/li><li>Anthony Higman <a href=\"https:\/\/www.linkedin.com\/in\/anthony-higman-a3656a46\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AnthonyHigman<\/a><\/li><li>Peter Bowen\u00a0<a href=\"https:\/\/twitter.com\/Pete_Bowen\" target=\"_blank\" rel=\"noreferrer noopener\">@Pete_Bowen<\/a><\/li><li>Darius Chiosa Chiosa <a href=\"https:\/\/www.linkedin.com\/in\/darius-chiosa-chiosa-98aa43225\/\" target=\"_blank\" rel=\"noreferrer noopener\">@DariusChiosa<\/a><\/li><li>Nate Louis <a href=\"https:\/\/twitter.com\/N8Louis\" target=\"_blank\" rel=\"noreferrer noopener\">@N8Louis<\/a><\/li><li>McKenzie Davis <a href=\"https:\/\/www.linkedin.com\/in\/mckenzieedavis\/\" target=\"_blank\" rel=\"noreferrer noopener\">@McKenzie Davis<\/a><\/li><li>Daniel Parscale <a href=\"https:\/\/twitter.com\/danielparscale\" target=\"_blank\" rel=\"noreferrer noopener\">@danielparscale<\/a><\/li><li>Matt Dyke <a href=\"https:\/\/www.linkedin.com\/in\/themattdyke\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Matt Dyke<\/a><\/li><li>Robert Brady <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">@robert_brady<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-lower-acos-on-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are Some Strategies for Lowering Amazon ACoS?<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/what-you-dont-know-about-the-new-auto-targeting-feature-in-amazon-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">What You Don\u2019t Know About The New Auto Targeting Feature In Sponsored Product Ads<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/new-product-amazon-ads-negative-keywords-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Ads Negative Keywords Tool<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>During this week&#8217;s PPCChat session, host Julie F Bacchini was joined by Ginny Marvin who answered experts burning Google Ads questions. Here is the screencap of the entire discussion.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-23162","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=23162"}],"version-history":[{"count":14,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23162\/revisions"}],"predecessor-version":[{"id":23178,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/23162\/revisions\/23178"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=23162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=23162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=23162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}