Following the announcement<\/a>\u00a0made by Google on major redesigning process, Ginny Marvin<\/a> gets into the depth of it and discusses the proposed changes with Paul Feng (AdWords Product Management Director).<\/p>\n <\/p>\n 2.\u00a0Clickthrough Rates Increase 10% for Travel Keywords in Paid Search\u2019s Post-Right Rail Era<\/a><\/p>\n Jim Leichenko<\/a> discusses how the removal rail ads have impacted the performance of travel keywords in this post. While CPC appeared to rise at an average of 5.21%, the CTR was observed to increase by 10.07% across the keywords surveyed. More insights in this post.<\/p>\n <\/p>\n 3.\u00a0Does PPC Work For All Businesses?<\/a><\/p>\n With reference to the questions asked around whether PPC works for all businesses, large scale or small and medium sized businesses. Melissa Mackey<\/a> attends to this question and shares insight from her experience.<\/p>\n <\/p>\n 4.\u00a0Top 10 PPC Posts from Q1 2016<\/a><\/p>\n Did you miss out on the trending PPC news of the first quarter? Here’s a recap of the top 10 announcement and news in the PPC space. Revisit the articles to stay-on-top of the news that occupied the PPC domain.<\/p>\n <\/p>\n 5.\u00a0Rev up the car shopping experience with Automotive ads<\/a><\/p>\n In order to be present at customer’s micro-moments, Google recently launched their Mobile Automotive ads which provides new mobile ad formats to automobile advertisers, presently in the US.<\/p>\n <\/p>\n 6.\u00a0First-page minimum bids continue to rise in wake of Google desktop SERP changes<\/a><\/p>\n Since the major announcement of the way desktop SERP results was updated, there were speculations\u00a0that it will\u00a0significantly affect businesses. Andy Taylor<\/a> discusses the bidding trends observed post the change. Here’s more about it.<\/p>\n <\/p>\n 7.\u00a0From waste to win: watch how a simple change affects AdWords performance<\/a><\/p>\n Wasting your ad spend is the last thing you would wish to do. Here’s Jacob Baadsgaard<\/a> explaining how you control wasted ad spend and improve your account performance. Plus, learn how to analyze your account data to access your AdWords budget’s potential.<\/p>\n <\/p>\n 8.\u00a0How a Great Testing Strategy Increased ROI By 88%<\/a><\/p>\n Jacob Baadsgaard<\/a> discusses how a planned testing strategy you can gradually build your account to achieve the conversion you aim for. Here is more insight on how you can go about setting a great testing strategy.<\/p>\n <\/p>\n 9.\u00a0Paid Search Can Work for SMBs \u2013 Even the Little Guys!<\/a><\/p>\n Here’s another take on Matthew Umbro’s article on ‘Why SMBs Should Not Run AdWords Accounts<\/a>‘, where the author shares his opinion on how it can work for even small businesses if done correctly. Learn more about it here.<\/p>\n <\/p>\n <\/p>\n 10.\u00a05 Tricks to Create Super Bowl Caliber PPC Ads<\/a><\/p>\n Erin Sagin<\/a> shares 5 fool proof ways to create creative ads that connect with your target audience instantly. Yes, data and statistics are important, but so are ad creatives. Learn the tactics in this post.<\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n Google\u00a0announces the redesigning process of AdWords interface, impact of removal of right rail ads on travel keywords, data that shows the bidding trends post the SERP changes, whether PPC works for SMBs or not. All this and more interesting announcement and news vetted for you in this week’s PPC news recap.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2319","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2319"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2319\/revisions"}],"predecessor-version":[{"id":4622,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2319\/revisions\/4622"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"adwords](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/04\/adwords_redesign.png\")
<\/a>\n![\"top](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/04\/top-ppc-posts-q1.jpg\")
<\/a>\n![\"right](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/04\/google_right_rail_analysis.png\")
<\/a>\n![\"Matt](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/04\/matt_umbro_smb_tweet.png\")
<\/a>\n\n