{"id":23197,"date":"2024-01-03T12:45:37","date_gmt":"2024-01-03T07:15:37","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=23197"},"modified":"2024-01-03T12:45:39","modified_gmt":"2024-01-03T07:15:39","slug":"ppcchat-whats-on-your-plate-in-2024-in-ppc","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-whats-on-your-plate-in-2024-in-ppc\/","title":{"rendered":"PPCChat | What\u2019s On Your Plate in 2024 In PPC? | 2nd January 2024"},"content":{"rendered":"\n

Here is the screencap of the entire session of this week’s PPCChat where host Julie F Bacchini<\/a> discussed experts’ plans for PPC in 2024.<\/p>\n\n\n\n\n\n\n\n

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Q1: What do you have immediately on your plate here in January of 2024? Anything new?<\/strong><\/h4>\n\n\n\n
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I\u2019m working on extracting some in-house tech into a SAAS product (www.ghostblocker.com<\/a>) hopefully as an additional income stream. @Pete_Bowen<\/a><\/p>\n\n\n\n

I am working on a proposal today for a local lead gen service business. @NeptuneMoon<\/a><\/p>\n\n\n\n

I have a few folks starting parental leave this month, so it’s adjusting team structures, managing coverage, and introducing clients. @JuliaVyse<\/a><\/p>\n\n\n\n

I get that being certified might help you feel confident – if that\u2019s something you need. @Pete_Bowen<\/a><\/p>\n\n\n\n

I think maybe a chat topic on freelancing might be good here in January too! @NeptuneMoon<\/a><\/p>\n\n\n\n

Apparently, if you don’t have a Google Ads partner\/cert thing, of if you happened to let yours laps (oops!) then their reps will not help you. @Realicity<\/a><\/p>\n\n\n\n

Having their reps not helping me sounds wonderful. @Pete_Bowen<\/a><\/p>\n\n\n\n

@Realicity<\/a> Any rep? Or actually assigned to you and not the quarterly rotating kind? @NeptuneMoon<\/a><\/p>\n\n\n\n

So, I’ll be working on recertifying here in 2024. @Realicity<\/a><\/p>\n\n\n\n

I feel like I want to add this to the list of Ginny Marvin questions. @NeptuneMoon<\/a><\/p>\n\n\n\n

@NeptuneMoon<\/a> Had a couple of issues that I needed to talk to a rep about recently and the account I was asking about did not have a certified manager listed on it as mine had lapsed.  They couldn’t get into to many details about that one. It was very “oh, you’re not certified, can’t talk to you” type thing. @Realicity<\/a><\/p>\n\n\n\n

@Realicity<\/a> Ok, I am going to get clarification on this for us from Ginny, cause that sounds like some serious BS. And I really hope that this is not part of the prep for the $50\/call program being piloted. @NeptuneMoon<\/a><\/p>\n\n\n\n

@NeptuneMoon<\/a> Yeah, that is my concern. Google Ads support has always been disappointing, but lately it’s been even worse and I we can’t talk to someone on the phone\/zoom how’s spending $$$ Thousands a month, then WTF? @Realicity<\/a><\/p>\n\n\n\n

I’m working on a larger scale project to create more unity between paid search and SEO as an offering. Holds great potential, and I’m excited to see it shake out! @teabeeshell<\/a><\/p>\n\n\n\n

Still working on bringing more PPC Live<\/a> networking events. @TheMarketingAnu<\/a><\/p>\n\n\n\n

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Q2: What are you excited about in PPC heading into 2024?<\/strong><\/h4>\n\n\n\n
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more pitches!!!! not kidding. the train has not stopped. @JuliaVyse<\/a><\/p>\n\n\n\n

Not much.  2024 might be the year I start recommending less PPC budget and more SEO budget. @Realicity<\/a><\/p>\n\n\n\n

I\u2019m kind of between excited because it\u2019s the beginning of a new year and dread because of whatever Google is going to do \/ not do \/ change \/ break \/ shake. @Pete_Bowen<\/a><\/p>\n\n\n\n

I am trying to embrace change, but I can\u2019t say I\u2019m exactly excited about that\u2026@NeptuneMoon<\/a><\/p>\n\n\n\n

I am also going to make this a year of pushing clients harder to get serious about their web site experiences\/CRO. The time is now for that to stop being ignored or back burnered. My background in web design and development shall come in handy for this! As well as marketing from before the internet – GASP! @NeptuneMoon<\/a><\/p>\n\n\n\n

that’s a good one <\/a>@NeptuneMoon<\/a>! It’s all connected, and one tactic can’t make up for others (at least not forever) @JuliaVyse<\/a><\/p>\n\n\n\n

Yes <\/a>@JuliaVyse<\/a> the post click experience has always been important, but with so much automation on the pre click side of the equation, and with platforms wanting to crawl your site\/landing pages, it is even more critical to have it  done well. @NeptuneMoon<\/a><\/p>\n\n\n\n

I’m excited to see if Google can legitimately crack the demand gen code this year. If 2023 was the “Year of the Fight” perhaps 2024 will be the “Year of Adoption” (with verified, quality results). @teabeeshell<\/a><\/p>\n\n\n\n

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Q3: What are you concerned or worried about in PPC heading into 2024?<\/strong><\/h4>\n\n\n\n
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The usual, but here it is for anyone new: Google nonsense and shenanigans Amazon getting away with nonsense while Google takes the spotlight Elon Musk doing even more unhinged stuff Mark. Zuckerberg. @JuliaVyse<\/a><\/p>\n\n\n\n

Automation – more and more that is designed for e-commerce that the rest of us have to figure out how to work with.End of cookies – this is going to break so much. I don\u2019t think we are prepared for this. @NeptuneMoon<\/a><\/p>\n\n\n\n

In no particular order: @Realicity<\/a><\/p>\n\n\n\n