{"id":23295,"date":"2024-01-24T23:53:28","date_gmt":"2024-01-24T18:23:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=23295"},"modified":"2024-01-24T23:53:30","modified_gmt":"2024-01-24T18:23:30","slug":"ppcchat-ppc-freelancing-consulting","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-ppc-freelancing-consulting\/","title":{"rendered":"PPCChat | PPC Freelancing & Consulting | 23rd January 2024"},"content":{"rendered":"\n

Here is the screencap of the entire session of this week’s PPCChat session which was hosted by Julie F Bacchini<\/a>.<\/p>\n\n\n\n\n\n\n\n

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Q1: Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have\/did you work in that type of set-up?<\/strong><\/h4>\n\n\n\n
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I will hit 25 years as a consultant in July. @NeptuneMoon<\/a><\/p>\n\n\n\n

I\u2019m a full-time PPC freelancer. Started in March 2019 after 14 years working in-house. I can\u2019t imagine ever working for someone else again. @Austin_Dillman<\/a><\/p>\n\n\n\n

Yes, self-employed for 3 years now. Before that always had a couple of clients on the side. @BorisBeceric<\/a><\/p>\n\n\n\n

Among other things, PPC is one of my services. I’ve been fully freelance for 2 years. I tend to not have it be the main thing I do, mainly because most businesses I work with have other priorities in their marketing. @ferkungamaboobo<\/a><\/p>\n\n\n\n

Starting my 17th year. @Pete_Bowen<\/a><\/p>\n\n\n\n

This year will be my 7th, agency life before that. @teabeeshell<\/a><\/p>\n\n\n\n

My first freelance gig was in 2009. That’s still nowhere near Julie’s start, but it has been a minute. @heyglenns<\/a><\/p>\n\n\n\n

I’m about halfway through year 2 as a full-time freelancer now! I spent about a year doing it part-time. @HarrisonHepp<\/a><\/p>\n\n\n\n

I started my career in 2009 but I started freelancing in 2014. I like to say that my freelancing career became an agency in about 2018. @adwordsgirl<\/a><\/p>\n\n\n\n

Since 2020 I’ve been running a few small campaigns as a consultant for local businesses
I mostly do technical consulting for advertisers (automation-type things) but like to keep a hand in actually in the weeds! @Greg_Asquith<\/a><\/p>\n\n\n\n

I’ve been self-employed for 4 and a bit years now. prior to that I worked a a few agencies.  @Meriem<\/a><\/p>\n\n\n\n

After having a job for 6 years, started as a freelance specialist. Still do consulting for 2 brands for their paid media and offer white-label services. 6th year of being a freelancer\/consultant. Trying agency model as well but prefer the freelancer\/consultant one as of now. @alimehdimukadam<\/a><\/p>\n\n\n\n

Would you all have interest in an AMA type format where I would answer questions about longevity as a consultant, etc.? @NeptuneMoon<\/a><\/p>\n\n\n\n

Interesting about the longevity as a consultant – don\u2019t you just realise one day that you\u2019re basically unemployable, shrug and keep going? @Pete_Bowen<\/a><\/p>\n\n\n\n

That’s basically where I’m at in my career @Pete_Bowen<\/a> I was a horrible employee years ago, I doubt I’ll be any better now. @adwordsgirl<\/a><\/p>\n\n\n\n

Once you\u2019ve been your own boss for a while it\u2019s almost not possible to go back to working for someone else I think. @Pete_Bowen<\/a><\/p>\n\n\n\n

Currently working full-time in-house and freelancing on the side part-time. I had about 4 years experience in PPC when I first started freelancing (now around 10 years experience). @kytaylor88<\/a><\/p>\n\n\n\n

Have been running my own agency\/consultancy for nearly 12 years now  (which was just me when I started and then morphed into more people) @revaminkoff<\/a><\/p>\n\n\n\n

I’ve just started doing freelance on the side 1 year ago, but have worked at an agency and in-house for the last 7 years. I’m very interesting in that AMA. @IsaacTovares<\/a><\/p>\n\n\n\n

Yes, this is year 11 for me…been off and on, not always full-time, but really trying<\/strong> to do DT now, but can’t get over that hump, it seems. I see all the positive, long-term folks here — what was your ” it factor” or ah-ga moment? @AmandaWitucki<\/a> <\/p>\n\n\n\n

Started freelancing while travelling through South America in 2018 and went full-time freelancing in 2019.
Previously working client-side since 2012. @StevenWall<\/a><\/p>\n\n\n\n

Agency has been around for 7 years.Spent a lot of my 20s and 30s freelancing while having day job. @duanebrown<\/a><\/p>\n\n\n\n

Started around 10 years ago after being an affiliate manager in the online casino and poker industry for 6+ years before then. Got started in SEO and moved to PPC and been PPC and SEO since then. @MarkSubel<\/a><\/p>\n\n\n\n

I have! about 3-4 years. @TheMarketingAnu<\/a><\/p>\n\n\n\n

I’ve been doing some freelancing\/consulting since about 2008, but full-time for about 8-9 years now. @robert_brady<\/a><\/p>\n\n\n\n

Since 2017! before that, I was at Google. @MicheleJaeger1<\/a><\/p>\n\n\n\n

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Q2: How did you make the decision to become a PPC freelancer or consultant? What went into your decision?<\/strong><\/h4>\n\n\n\n
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I got laid off. That’s truly what got me to start looking into it. Then when I saw there was a choice, I willingly grabbed onto it. @heyglenns<\/a><\/p>\n\n\n\n

I originally started my PPC journey at 19. When I started my first company. I was doing events so I would use ads to sell tickets and somehow I was decent at it. After about 3 years, I decided that I would leave that life and pursue ads. I started working for an automotive agency and while I was working there, a few people had approached me to manage their accounts. I waited probably another year before I actually started taking contracts but the rest is history! @adwordsgirl<\/a><\/p>\n\n\n\n

My big moment was when I did jury duty. I realized I was making the world worse in so many ways doing the work I was doing, and that I could be a force for change for the better. I had the opportunity with a contract to work for myself, and that was the beginning of working through an ethical lens. @ferkungamaboobo<\/a><\/p>\n\n\n\n

At my last agency, I once got told to “be at the desk at 8:30 or else…” by a 20 something and that was the moment I knew it was time.
But I had gotten super lucky the month prior and got called to help as a freelancer on one of the biggest aviation accounts in EU, so I knew the bills were paid for the next 6 months. So I just said “f it” and walked out.@BorisBeceric<\/a><\/p>\n\n\n\n

I had been doing it on the side for a year or so. At the time I was working for another agency and it was just me and the owner. She decided she wanted to go in a different direction and offered me some of the clients I’d worked with if I wanted to go out alone. So, she gave me a big jumpstart and here I am! @HarrisonHepp<\/a><\/p>\n\n\n\n

I’d spent 5 years at an agency and thought I could add more value on my own terms (plus I wanted the freedom to work on what and when I wanted)My first client (and still to this day) was a friends business who was being charged by a small agency to do literally nothing in the accounts (didn’t even notice broken GA and conversion tracking etc) – I 10x’d their conversions in 2 months just doing basics that should have already been there. @Greg_Asquith<\/a><\/p>\n\n\n\n

I was working doing marketing strategy and graphic design for a health system (before the internet – gasp!). I had a few clients on the side. Then, my entire department got eliminated. So I thought, \u201cWell, I guess today is the day\u2026\u201dAnd I evolved from print design to web design to SEO to PPC. Once I found PPC I was in love and the rest is history! @NeptuneMoon<\/a><\/p>\n\n\n\n

If I can make $Y for a company (an agency & brand I worked for) and get paid a salary, I can at least try to make $Z for myself. That\u2019s how it started\u2026would have maybe looked for another job and almost got a senior position as well had it not been for a steady stream of client work. @alimehdimukadam<\/a><\/p>\n\n\n\n

By accident. A friend invited me to join his business as the techy guy and he was training small business owners to do PPC. I ended up building tools to make it easier for them to build campaigns and landing pages and the next thing I was managing campaigns for others. @Pete_Bowen<\/a><\/p>\n\n\n\n

Living in the Midwest and wanting to move myself back home to CA, I was incredibly<\/em> frustrated with job listings themselves. They showed an incredible ineptitude by the job posters, and in taking interviews, lack of job knowledge by the hiring team.I did get an offer from Target Corporate to run search for all North America, but that was in Minneapolis…not much closer to CA.So, I ventured out on my own, working both with the agency I left and with another that I found in CA. From there, I found additional clients and continued onward and upward! @teabeeshell<\/a><\/p>\n\n\n\n

I was working 60-80 hours\/week and was completely miserable. Wasn\u2019t sleeping. I was constantly filled with stress and anxiety. Worked in an environment with execs that were always fighting with each other (literally yelling and cussing in meetings).On top of that, my fiancee (girlfriend at the time) was diagnosed with cancer and I was taking care of her through surgeries, chemo and radiation treatments. Made sure I was present at all of her appointments. I hit my absolute breaking point mentally and physically. Gave my employer one-month\u2019s notice. Prioritized my girlfriend and my own health over money and work. Decided to start my own business.Best decision I\u2019ve ever made. I\u2019m in charge of my own success now and have achieved more than I ever could have imagined. @Austin_Dillman<\/a><\/p>\n\n\n\n

I worked my way up, was head off for a few years and decided the politics at the top was too much and just didn’t align with my values. The fact that I could see how much profit we made and I couldn’t give my team members pay rises and watch them leave was sad. So I just did it, took the step and then big C happened and if I can survive that, then you know, hold on to your hats, it’s going to be a bumpy ride but you gotta do what you gotta do whilst you enjoy it (80% of the time)  @Meriem<\/a><\/p>\n\n\n\n

The company I was at said we don’t need you full time any more but we’ll pay you the same amount to work for us as a consultant. Sounded good to me, and the rest is history. @revaminkoff<\/a><\/p>\n\n\n\n

One of the things I love the most about being my own boss is having the flexibility to scale up and down in my client load as needed for life. A lot has happened in my life in the last 5 years and I am truly grateful for the ability to set my own schedule and workload. @NeptuneMoon<\/a><\/p>\n\n\n\n

Amen to that @NeptuneMoon<\/a>. By Feb 8, I will have had four surgeries this year. Flexibility in my schedule is so important. @Austin_Dillman<\/a><\/p>\n\n\n\n

Exactly that  @NeptuneMoon<\/a> I went for lunch today with my sister, if I was agency side still, I’d be lucky to have 30 mins lunch and that would have usually been at my desk. So that is definitely one of the perks. HOWEVER, the whole work life balance thing I still struggle with, what if I don’t have work in 3 months, can I turn this down… etc @Meriem<\/a><\/p>\n\n\n\n

@Meriem<\/a> I feel like I do an entire hour talking about balance and how to get comfortable in the doing work and keeping prospecting going. @NeptuneMoon<\/a><\/p>\n\n\n\n

@Meriem<\/a> When I was working at WordStream on their client services team, that was a common issue. 9+ hour days and barely 30-45 minutes to eat lunch. Was usually at my desk prepping for my next client call. @kytaylor88<\/a> <\/p>\n\n\n\n

@Meriem<\/a> ya the up and down of omg I’ll never work again and omg I can’t keep up with all this work is definitely a fun side of freelance. @HarrisonHepp<\/a><\/p>\n\n\n\n

@HarrisonHepp<\/a> I  know logically that the work will keep coming – it has for years – but the feeling of \u201cI\u2019ll never work again\u201d always seems to be there. @Pete_Bowen<\/a><\/p>\n\n\n\n

BTW – next week we are going to talk about burnout and not liking your job\/PPC anymore.  @NeptuneMoon<\/a><\/p>\n\n\n\n

@Pete_Bowen<\/a> I’m not sure if it’s comforting to know that someone who’s been doing it along time still gets those feelings or terrifying it’ll never go away. @HarrisonHepp<\/a><\/p>\n\n\n\n

Agreed, I got burnt out as well by chewing more than I could bite. Was putting in 14-16 hours a day regularly at a time but it finally caught up with me. Learned to say no and have the privilege of choosing my clients now. Sometimes I miss the structure of having a 9-5 as work can get carried over to the weekend. Sometimes I am glad I don\u2019t have a 9-5. @alimehdimukadam<\/a><\/p>\n\n\n\n

@HarrisonHepp<\/a> I think I\u2019ve got better at separating the fact from the feelings. Also helps that I married the most optimistic person on the planet. @Pete_Bowen<\/a><\/p>\n\n\n\n

Short answer on the \u201cwill anyone ever want to hire me again?\u201d moments\u2026 they don\u2019t totally go away, even after being independent for a long time. What does happen though is you acknowledge the feeling and send it packing. Because you know that more work will come because you are doing all the things you need to do to ensure that outcome. @NeptuneMoon<\/a><\/p>\n\n\n\n

I started doing freelance because I needed help paying for my wedding. I was fortunate to get a few clients pretty quickly through my network and cold-outreach and every little bit helped! I also love the ability to take what I already know in PPC and either know exactly how to help someone or knowing i’ll learn something new if I don’t. @IsaacTovares<\/a><\/p>\n\n\n\n

Extra money and gain more experience. Was freelancing at night while having a day job. Started to hate my day job, so quit and went all in once I had 3 stable clients. @duanebrown<\/a><\/p>\n\n\n\n

For me it was a – needs\/must. I got laid off and the agency looking was looking for a freelancer. @TheMarketingAnu<\/a><\/p>\n\n\n\n

Honestly, just stumbling into it after being in SEO for so long, seemed like I needed to finally learn PPC or else I\u2019d be left behind. @MarkSubel<\/a><\/p>\n\n\n\n

My first agency job I was hired as the “PPC guy”. I had to do all the work as they added clients. Eventually I was also putting together proposals and going on sales calls for it. So I developed all the skills I needed.I also put in work on the networking side to make connections with other people in the industry. @robert_brady<\/a><\/p>\n\n\n\n

I didn\u2019t really make a decision. I made the decision to leave Google from their ad sales team, and one of my clients asked if I could manage their accounts after I left. I realized at that point I could make good money, so I chose to do it mostly for the income to \u201ctide me over\u201d until I figured out what was next. Then I just started picking up referrals. @MicheleJaeger1<\/a><\/p>\n\n\n\n

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Q3: What has been the most challenging aspect of being a PPC freelancer or consultant for you? How did you deal with the challenges? Do you wish you did it differently?<\/strong><\/h4>\n\n\n\n
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Because I freelance in addition to working full-time (recently at a boutique agency and now in-house), it’s been balancing work\/life and not overloading myself too much. @kytaylor88<\/a><\/p>\n\n\n\n

When Google Ads or some other external factor causes poor performance and other issues. I used to feel incredibly guilty about it like it was my fault. I\u2019ve got better at separating what I can control from what I can\u2019t and also communicating this with my clients. @Pete_Bowen<\/a><\/p>\n\n\n\n

Early days was getting clients. Then I used to think it was keeping clients. Now it is just running a business and making sure those invoices get paid. @duanebrown<\/a><\/p>\n\n\n\n

Juggling ALL the things.
Figuring out processes.
Knowing when to work in the business vs on the business.
Figuring out how to attract the right clients.
Constantly being “on” is the most challenging thing for me right now.@BorisBeceric<\/a><\/p>\n\n\n\n

Bweh, getting that initial net out there. Awareness is my number one challenge – I’m somewhat lucky in that I’m in a metro area, but it’s hard to do prospecting and setting yourself apart, and getting the referral alongside doing the work and paying rent and and and. Would love any insights on getting that “hi I exist” out there. @ferkungamaboobo<\/a><\/p>\n\n\n\n

It’s not personal, it’s business – but it can feel very personal when it’s your business and when you feel like everything is on your shoulders. @revaminkoff<\/a><\/p>\n\n\n\n

I think the challenges change throughout the years. Year 1 vs year 5:Year 1: knowing how to find clients, what to charge, how to charge, how to write contracts, etc.Year 5: how to scale without taking on more working hours and how to do more strategy work vs also being in the weeds (working with other freelancers for tactical work). @Austin_Dillman<\/a><\/p>\n\n\n\n

@ferkungamaboobo<\/a> This is why I haven’t made the decision to freelance full-time. All of my freelance clients are either referrals or former clients of mine from past agency work, trying to get new clients seems daunting, at times. @kytaylor88<\/a><\/p>\n\n\n\n

Since I’m still early, consistently getting clients and leads is definitely a big challenge. I wish I’d invested more effort into this when I started. Also never being able to turn my brain off is a challenge. I definitely try to have a balance, but you never seem to get that real “day off” feeling when you know it’s all on you. @HarrisonHepp<\/a><\/p>\n\n\n\n

I think the biggest realization I had about doing my own thing in a tech field was that there was so much out of my control that could really impact my whole business model. That is a big pill to swallow. Flexibility has been SO important. Flexibility with my service offerings, with what my working time looked like, etc. @NeptuneMoon<\/a><\/p>\n\n\n\n

Switching off. Running a business means my mind is constantly ticking and thinking of all the small things. I feel like it comes in waves.@StevenWall<\/a><\/p>\n\n\n\n

Charging what I’m worth and being unapologetic about that is really really hard. @revaminkoff<\/a><\/p>\n\n\n\n

@Pete_Bowen<\/a> That feeling sometimes snowballs into “they’ll fire me because of those out-of-my-control issues.” @heyglenns<\/a><\/p>\n\n\n\n

When I started, it was about working with anyone and everyone. No proper expectation setting, no onboarding forms or checklists, no agreements, And not having a defined structure for work, timings, etc.My ADHD brain is somehow always late on creating an invoice. Have automated that now.Payments also become an issue at times and I hate following up for it. Had some clients just refusing to pay to try to save costs later (Working on a demand letter now to send to one of them) @alimehdimukadam<\/a><\/p>\n\n\n\n

How to diversify what I do. I\u2019m heavily focused on paid media. I worry more these days about automation in the ad platforms and how that may impact my future in this business.I have ideas for another business that I plan to work on this year as a bit of a safeguard. I\u2019m always trying to think a few years ahead. Goal is to retire at 50. @Austin_Dillman<\/a><\/p>\n\n\n\n

For those struggling with boundaries, a few suggestions: Have a separate physical workspace – if at all possible do not work from your living room or even worse your bedroom. That physical limit can make it easier to walk away\/clock out from work. You do not have to be available 24\/7. To anyone. Set your regular business hours, including time zone, in your contracts and then stick to them for yourself. Log off at night. @NeptuneMoon<\/a><\/p>\n\n\n\n

So @Austin_Dillman<\/a> one other piece of advice I often give is to really tune in to what is keeping clients up at night and what they are worried about. You can find some great ideas for new services or directions by doing this. Cause you can only sell stuff that people want to buy in that time. Again, my flexibility theme. @NeptuneMoon<\/a><\/p>\n\n\n\n

For me, it’s saying no, understanding my worth and not overthinking it, you know the ‘am I sure I’m right’ as I have no one to bounce my idea or doubt too. Definitely something I’m still working on. @Meriem<\/a><\/p>\n\n\n\n

It’s the juggle. With everything (most everything) squarely on your shoulders, time management becomes paramount. It’s easy to get sucked into a black hole, which can create “schedule debt” for oneself. @teabeeshell<\/a><\/p>\n\n\n\n

This\u2026it can get pretty lonely at times which leads to that self-doubt creeping up. @alimehdimukadam<\/a><\/p>\n\n\n\n

what I found helps is connecting with fellow freelancers, regularily talking openly – I found many of us are going through the same things. @BorisBeceric<\/a><\/p>\n\n\n\n

@teabeeshell<\/a> I think being realistic about your actual working on PPC tasks available time is important too. It is easy to forget you have admin stuff to do and client communication and reporting to pull, etc. and not factor that in to your \u201chow many hours do I have available\u201d math. Each new client adds to all those non direct PPC tasks. @NeptuneMoon<\/a><\/p>\n\n\n\n

t’s interesting because I think the broad base of skills and knowledge that I have hurts me from a sales perspective — I’ve been told multiple times that someone who can do bash scripting can’t do amazon ads. @ferkungamaboobo<\/a><\/p>\n\n\n\n

Both in employment and client relationships. @ferkungamaboobo<\/a><\/p>\n\n\n\n

@ferkungamaboobo<\/a> I call BS on that. I can program and run ads, and sell to people and I\u2019m not exceptional. @Pete_Bowen<\/a><\/p>\n\n\n\n

Oh for sure, I know it’s all related and a broad set of skills – just trying to diagnose issues in my business out loud. @ferkungamaboobo<\/a><\/p>\n\n\n\n

Saying no is hard. Finding new clients is hard at times. Keeping balance in your life is hard. Running the administration side of things is hard. But the flexibility and income diversification is totally worth it to me. @robert_brady<\/a><\/p>\n\n\n\n

For sure the emotional toll of feeling responsible for client\u2019s business. Which I know is ridiculous, but it\u2019s hard when they are spending lots of money with you. I\u2019ve gotten better at this, but it\u2019s still tough. The other thing is figuring out how to take a REAL completely offline vacation when there are thousands of dollars getting spent everyday, and if something breaks, it could totally derail everything if I don\u2019t catch it in time. @MicheleJaeger1<\/a><\/p>\n\n\n\n

@NeptuneMoon<\/a> On that topic (understanding client issues), I work with a collective of 120 other consultants. I tap into their expertise and bring them on with me which the client loves and is also an additional revenue stream – I earn a particular % of all revenue for referring the client and doing all the paperwork.Bizdev\/referrals are a decent part of my (mostly) passive income. @Austin_Dillman<\/a><\/p>\n\n\n\n

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Q4: What do you really like about being a PPC freelancer or consultant?<\/strong><\/h4>\n\n\n\n
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The flexibility has been so so helpful. I love being able to set my own hours and adjust my schedule as needed. @revaminkoff<\/a><\/p>\n\n\n\n

Tons of freedom and control. I joke with friends that the best part of being your own boss is also the worst part, you make all the choices. The buck stops with you.  @duanebrown<\/a><\/p>\n\n\n\n

The flexibility was especially helpful when pregnant, post-partum, and now having a kid in daycare. Just has made parenting much easier. @revaminkoff<\/a><\/p>\n\n\n\n

I love being the boss of me. And deciding who I work with and on what kinds of projects. And as I mentioned earlier, the ability to scale up and down my workload as I have needed to has been a godsend. @NeptuneMoon<\/a><\/p>\n\n\n\n

Work in sweatpants and not wear shoes never miss school play, dinner with the kids walks with the dog
whenever I feel like taking a break I can go to the homegym and get a workout in. @BorisBeceric<\/a><\/p>\n\n\n\n

Apart from the usual, the ability to suggest & recommend improving other areas of business connected with PPC like CRO, business metrics, etc and not just remaining siloed in CPC, CTR, cost\/conv, ROAS. @alimehdimukadam<\/a><\/p>\n\n\n\n

The flexibility is definitely up there And being able to choose clients is a big win. @Greg_Asquith<\/a><\/p>\n\n\n\n

I like that I control my own destiny. If I want to make more money, I can work more and accomplish that. If I’m more efficient and get the work done, I can take that time and spend it elsewhere.@robert_brady<\/a><\/p>\n\n\n\n

So for me it’s a little different. I’m so happy that I can talk to clients and free them from thinking that marketing is this horrible thing. That it’s something so arcane and the deals you have to cut are so unfriendly. Seeing that a client continues with the accessibility work that I do, or that someone’s website continues well after our engagement is wonderful to me.  @ferkungamaboobo<\/a><\/p>\n\n\n\n

The flexibility and control are definitely huge. Also getting to choose your clients and not working on accounts or with people you don’t enjoy. I also always struggled knowing that I was in charge of driving $X for the business but I only made $Y even though there was little value add outside of my work. @HarrisonHepp<\/a><\/p>\n\n\n\n

It’s freeing in that the agency life was so focused on MRR and “what do we do” and “how do we fit into the hours” where with my own business I can say “I did good work, we both feel good, feel free to call me if there’s something I can help with in the future.” @ferkungamaboobo<\/a><\/p>\n\n\n\n

For me, it’s the double-edged sword of ensuring the highest level of quality of work (vs. having perfection get in the way of progress). I love being able to deliver superb work and hold it to the highest standard. There is always value (and scalability) in relying on others, but there is less coordination when one individual controls the work output. @teabeeshell<\/a><\/p>\n\n\n\n

Flexibility, especially when the kids were still young. @Pete_Bowen<\/a><\/p>\n\n\n\n

I genuinely think the agency model – and this is no shade to anyone – but that the model is VERY broken and hurts everyone. @ferkungamaboobo<\/a><\/p>\n\n\n\n

The relative “job security” is nice. While I understand that technically, it might be less secure, it feels more secure to be your own boss and control your own destiny. @revaminkoff<\/a><\/p>\n\n\n\n

Freedom to work on what we want to work on. And really lifestyle flexibility, especially being able to do things with my kids if I want to. @MarkSubel<\/a><\/p>\n\n\n\n

Being able to choose who I work with is my #1 thing. It’s the reason I’ll likely never get into an agency again. @robert_brady<\/a><\/p>\n\n\n\n

@revaminkoff<\/a> having been laid off twice in my career I honestly think that there is more job security. You’re more likely to be laid off from one job than have all of your clients fire you at the exact same time. @HarrisonHepp<\/a><\/p>\n\n\n\n

I love the day to day flexibility. I love some of the projects I get to work on – for the great clients, it\u2019s great to feel like you are contributing to their success. @MicheleJaeger1<\/a><\/p>\n\n\n\n