{"id":24105,"date":"2024-05-23T01:02:54","date_gmt":"2024-05-22T19:32:54","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=24105"},"modified":"2024-05-28T22:57:55","modified_gmt":"2024-05-28T17:27:55","slug":"ppcchat-google-marketing-live-2024","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-google-marketing-live-2024\/","title":{"rendered":"PPCChat | Google Marketing Live | 21st May 2024"},"content":{"rendered":"\n

Here is the screencap of PPC experts’ tweets about all the AI updates from Google’s annual event. These tweets have covered everything from creative innovations to immersive shopping ads and enhanced reporting features.<\/p>\n\n\n\n\n\n\n\n

Google Marketing Live 2024<\/strong><\/h3>\n\n\n
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\"Bingo<\/a><\/figure><\/div>\n\n\n

Google’s Gemini AI cannot generate people or product images, so keep that in mind, everyone. The examples do not reflect this. @NeptuneMoon<\/a><\/p>\n\n\n\n

Music sandbox. well, my husband is out of a job. @JuliaVyse<\/a><\/p>\n\n\n\n

GIVE ME LOGISTICS – GIVE ME PRACTICAL DATA AND INSIGHTS! @PPC_Fraser<\/a><\/p>\n\n\n\n

New ways to develop your creative strategy. = no really. my highly educated musician husband will not be able to break into commercial work due to this stuff. @JuliaVyse<\/a><\/p>\n\n\n\n

hey, hi, great show love this, quick question: what does all this do to licensing and copyright? it’s like over right? just a couple of giant companies will be able to own their assets? @JuliaVyse<\/a><\/p>\n\n\n\n

OH GOOD! the exact day I’m live-tweeting a major Google update, twitter dot com redirects to x dot com. what. could. possibly. comma. go wrong????? @JuliaVyse<\/a><\/p>\n\n\n\n

Google Ads Data Manager now available to everyone. @JuliaVyse<\/a><\/p>\n\n\n\n

These examples are really just not being able to use the Map? Finding things near something else? @NeptuneMoon<\/a><\/p>\n\n\n\n

oh man of COURSE they did! y’all, Google just confirmed for us that voice search is a thing. ugh. @JuliaVyse<\/a><\/p>\n\n\n\n

Happy Performance Max Updates Day to all who celebrate. @reidjjackson<\/a><\/p>\n\n\n\n

Here we go. hey, someone stream Ben’s album if you don’t mind? it makes us DECIMALS of cents every few months! @JuliaVyse<\/a><\/p>\n\n\n\n

I’ve spent much of my career yelling at people to use automated (AI-driven) bidding in ad campaigns. Today, I often find myself outlining the exceptions to my “Join or Die” principles and the risks associated with AI tech when your business or ad account lacks the proper infrastructure. Here’s an updated framework for understanding my never-always-never-never approach to AI bidding: https:\/\/adventureppc.com\/blog\/maximizing-ai-in-ppc-bidding-when-automation-works-and-when-it-doesnt<\/a> @PatrickJGilbert<\/a><\/p>\n\n\n\n

As usual, the example is ecom, and very rosy. This type of search experience will spread misinformation as if it’s real very quickly and could be a real problem for the disability community. @JuliaVyse<\/a><\/p>\n\n\n\n

Yup Because This Actually Exists In Google Ads Today LOL. @AnthonyHigman<\/a><\/p>\n\n\n\n

Shop while you watch. YT takes a shot at Amazon Prime Pause Screen ads. @JuliaVyse<\/a><\/p>\n\n\n\n

Guess what #GML<\/a> Pmax has never “known” @JonKagan<\/a><\/p>\n\n\n\n

I want to see something other than travel or activity based examples of AI in Ads. @NeptuneMoon<\/a><\/p>\n\n\n\n

Or shopping. Wish they would just show a B2B example. @revaminkoff<\/a><\/p>\n\n\n\n

campaign performance slices coming to Google Ads, Search Ads 360. @JuliaVyse<\/a><\/p>\n\n\n\n

@NeptuneMoon<\/a> Our team is yelling Bingo! @revaminkoff<\/a><\/p>\n\n\n\n

1 in 4 visual searches has commercial intent. @JuliaVyse<\/a><\/p>\n\n\n\n

Was there an over\/under on how long before we had the first new product announcement? @HarrisonJHepp<\/a><\/p>\n\n\n\n

Who is the musical performer this year at #gml2024<\/a>? usually the bigger the name, the worse the announcements they make. @JonKagan<\/a><\/p>\n\n\n\n

Virtual try on coming to Shopping. Much like my experience with Echo, no THANK you. @JuliaVyse<\/a><\/p>\n\n\n\n

Wait, you didn’t like sifting through so many ads to find the right solution? but the volume of ads is a product of Google’s algorithm…wut? AI is the solution to TOO MANY ADS Google? @JuliaVyse<\/a><\/p>\n\n\n\n

Power Pair: Combination of search and PMAX delivers the most impact. @BorisBeceric<\/a><\/p>\n\n\n\n

Strolling through Dublin before the Google EMEA Live Marketing 2024 event where I will attend live. Anyone else here? @ThomasEccel<\/a><\/p>\n\n\n\n

Google Marketing Live takes as long to load as the Google Ads Platform…@HarrisonJHepp<\/a><\/p>\n\n\n\n

Data Manager is now available to everyone. @BorisBeceric<\/a><\/p>\n\n\n\n

As someone who needs almost all creative signed off from brand or legal review, I’m so pumped with the emergence of inputting brand guidelines in for Google AI asset creation. @BrookeOsmundson<\/a><\/p>\n\n\n\n

Love the generative AI fill! So helpful for those with big catalogs trying to use PMax. @gregfi<\/a>n<\/a>n<\/a><\/p>\n\n\n\n

People who made those claims, are the same ones that claimed they loved Pmax @JonKagan<\/a><\/p>\n\n\n\n

Too many videos, first complaint. @andreacruz92<\/a><\/p>\n\n\n\n

Mkay I LOVE the AI-generated 3D image tool announced for Google Shopping! @PPCKirk<\/a><\/p>\n\n\n\n

So, people are adding words to their queries because Google’s results don’t get it done without that a lot of the time. @NeptuneMoon<\/a><\/p>\n\n\n

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\"Google<\/a><\/figure><\/div>\n\n\n

Phew, Google didn\u2019t use Scarlett Johansson\u2019s voice for Astra\u2026 IYKYK @PPCKirk<\/a><\/p>\n\n\n\n

Remember at #GML<\/a> in 2018 when they kept telling us voice search would be the future? I do. @JonKagan<\/a><\/p>\n\n\n\n

Been saying this forever. The opposite is true as well: bad data, is bad AI. Get there right output only with the right input. @MenachemAni<\/a><\/p>\n\n\n\n

Good AI requires good data. so if you’re in a regulated industry, or you’re a government, SHUT UP GIMME! @JuliaVyse<\/a><\/p>\n\n\n\n

AI AI AI..Lots of cool updates for Performance Max, YouTube, Creative, Data, etc. @MenachemAni<\/a><\/p>\n\n\n\n

\"Google<\/a><\/figure>\n\n\n\n

More ads placements for visual searches. Ads will show on the top of Lens experiences. @BrookeOsmundson<\/a><\/p>\n\n\n\n

YouTube Shopping \u00d7 Shopify Creator Affiliates featuring BK Beauty. @MenachemAni<\/a><\/p>\n\n\n\n

Ad Strength Doesn’t Matter! @AnthonyHigman<\/a><\/p>\n\n\n\n

New Performance Max reporting coming soon!! @MenachemAni<\/a><\/p>\n\n\n\n

This is the first time I *ever* remember Google publicly encouraging brands to \u201cLean Into Agencies\u201d at a GML. That your influence @adsliaison<\/a>??<\/p>\n\n\n\n

Modern MMM Meridian @MenachemAni<\/a><\/p>\n\n\n\n

Yup Because This Actually Exists In Google Ads Today LOL.. @AnthonyHigman<\/a><\/p>\n\n\n\n

\"GML<\/a><\/figure>\n\n\n\n

You Dont Need An Ai Strategy, You Need Ai To Run Your Existing Strategy! BWHAHAHAHAHAHHAHA @AnthonyHigman<\/a><\/p>\n\n\n\n

Ugly ads. Should\u2019ve tagged @binghott<\/a> \u00a0@MenachemAni<\/a><\/p>\n\n\n\n

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PPCChat Participants<\/strong><\/p>\n\n\n\n