{"id":24149,"date":"2024-05-29T23:41:47","date_gmt":"2024-05-29T18:11:47","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=24149"},"modified":"2024-05-29T23:41:48","modified_gmt":"2024-05-29T18:11:48","slug":"ppcchat-queries-post-gml","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-queries-post-gml\/","title":{"rendered":"PPCChat | Queries Post GML | 28th May 2024"},"content":{"rendered":"\n<p class=\"lead\">In this week&#8217;s PPCChat discussion, host <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini <\/a>welcomed special guest <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">Ginny Marvin<\/a>. Ginny answered experts&#8217; questions about the announcements and feature updates from Google&#8217;s Marketing Live event held on May 21, 2024.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q1-what-was-your-biggest-takeaway-from-gml-this-year\"><strong>Q1: What was your biggest takeaway from GML this year?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The profit bidding not triggering learning periods, amount of visual content tools, and asset group level reporting. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>These are my big ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brand Guidelines for Display!<\/li><li>Profit-Based Bidding<\/li><li>Asset Level Reporting <a href=\"https:\/\/twitter.com\/MenachemAni\" target=\"_blank\" rel=\"noreferrer noopener\">@MenachemAni<\/a><\/li><\/ul>\n\n\n\n<p>I forgot! The font checks are.. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Profit-based bidding is arguably the most important (brand-side) improvement Google Ads has introduced in the last decade. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a>&nbsp;I missed GML. Font checks? <a href=\"https:\/\/twitter.com\/tonyzara\" target=\"_blank\" rel=\"noreferrer noopener\">@tonyzara<\/a><\/p>\n\n\n\n<p>It feels like Google has been listening to feedback and have some product improvements in the pipeline that address specific concerns (brand guidelines, asset level reporting, profit-based bidding). <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">@robert_brady<\/a><\/p>\n\n\n\n<p>PLA got a lot of love this update. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>Google will crawl your site and match your site&#8217;s brand font colours and font. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>AI invading everything, but I think we all expected that! There were some cool things, particularly with images that I think can help smaller and mid-sized brands who struggle with creative. The profit campaign goal is a big one too. &nbsp;<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Got pretty hyped up about these:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Asset level data<\/li><li>Profit based bidding<\/li><li>Placement reports <a href=\"https:\/\/twitter.com\/arnolditdepends\" target=\"_blank\" rel=\"noreferrer noopener\">@arnolditdepends<\/a><\/li><\/ul>\n\n\n\n<p>It&#8217;s interesting framing AI as &#8220;invading&#8221; &#8211; I think a big reason B2B isn&#8217;t discussed much is data volume and AI requires data. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> Very good point on data volume. <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">@robert_brady<\/a><\/p>\n\n\n\n<p>So it&#8217;s more that AI is cool to talk about so that&#8217;s what was put on display. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>I meant it that AI was brought up with literally every single thing. And I get it, Google very much does not want to be seen as being in any way behind on the AI curve. It was just kind of funny, to me, hence the framing of \u201cinvading\u201d <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> Very fair. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Nothing new for B2B. A huge focus on AI. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>GML was very image and visual focused. Tough for B2B, easier for shopping\/products. <a href=\"https:\/\/twitter.com\/beyondthepaid\" target=\"_blank\" rel=\"noreferrer noopener\">@beyondthepaid<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/beyondthepaid\" target=\"_blank\" rel=\"noreferrer noopener\">@beyondthepaid<\/a> TBH I think these visuals are more engaging for presentations and thus Shopping and Travel make sense for GML examples. <a href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\" rel=\"noreferrer noopener\">@Realicity<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Questions from PPC Experts for Ginny Marvin<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Q2: I read about Trusted Execution Environments in github but it\u2019s a bunch of adtech gobbledygook. Can you explain it in plain English please?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/mikeryanretail\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Ryan<\/a><\/strong> <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Great question. More to come on this, but the short of it is that a TEE is a place where data is secured and encrypted. In this case, it means only advertisers\/designated users will have access to their data and control and transparency over how it is used. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>TEE = Trusted Execution Environments <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>This will be available for advertisers over the course of this year. (No action needed.) <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>How will these apply? \/ Be used once they&#8217;re rolled out? <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>This will be used for 1P data. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>From a GDPR perspective, does that move Google away from Controller to Processor? Does that make the advertiser is now the Controller for that data. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q3: Can we get more clarity on the optimization score stat? Were the gains because they acted on recommendations or dismissed them?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">Navah Hopkins<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I\u2019ll have to look at what the stat was that was shared. But it may have been related to adopting elements covered in the AI Essentials checklist that was discussed during that portion of the presentation. You can find that here: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13580022\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/13580022<\/a> <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>This was the slide. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-1024x433.jpg\" alt=\"GML 2024 Score stat\" class=\"wp-image-24153\" width=\"768\" height=\"325\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-1024x433.jpg 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-300x127.jpg 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-768x325.jpg 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-1536x650.jpg 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-Slack-Image-jpg-1-2048x866.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>It sounded like they were making the claim that increasing Optiscore is directly tied to an increase in conversions (regardless of the suggestions) <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> Yes that&#8217;s how I interpreted this. Although it&#8217;s a blanket statement that doesn&#8217;t cover specific types of actions that were taken. And honestly, some of the Optiscore suggestions are usually off for specific accounts. So take with a grain of salt? <a href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\" rel=\"noreferrer noopener\">@Realicity<\/a><\/p>\n\n\n\n<p>Part of why I&#8217;m curious is if we have a bias that needs challenging or if this is a false positive because we can raise optiscore by rejecting suggestions. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Ah, I see. Correct, that isn&#8217;t looking at any one tactic but overall improvements. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>So getting the clarity on how people achieved that rise in score would be helpful. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>What we&#8217;ve seen is an increase in Optiscore correlates to a lift in conversions. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Is there a way to see if they&#8217;re improving the score by rejecting suggestions. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>It would also be helpful to know what general categories of recommendations accepted correlate with performance increases. For example, spend 15% more with no other changes, and you can expect ~15% more conversions. Some other optimization might be more loosely tied to performance, so knowing which specific categories of changes (auto-assets, video dimensions, etc.) would be helpful. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> I don\u2019t have specifics, but improvements come from a broad range of tactics, including actions taken outside of specific recommendations. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>It&#8217;s just tough to take that metric seriously since most people take it as a given we should dismiss the suggestions to raise our score. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>FWIW, I would take the conversion lift with a grain of salt. Without knowing more about the pre\/post changes.Realistically, Google makes a lot of recommendations &#8211; a lot of them are really good. At the same time, they recommend things that might generally be good, but not for your account.Take it as a it&#8217;s worth reviewing recommendations to see what other optimizations Google is suggesting. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>It&#8217;s a &#8220;show&#8221; metric for GML. Improving your Optimiation score won&#8217;t equate to a 15% conversion lift every time. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>I was hoping Google might have been willing to share a bit more info to help us get over the bias that the recommendations are bad. Without that clarification it&#8217;s really tough to get over that. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a> Not a you problem&nbsp;&#8211; we know you can only share what you have to work with. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> You make a very good point. \u00a0if not excluded then it is very possible that accounts under active PPC professional\/google partner management would seriously skew that result. I return all my accounts to 100% opt score several times a week! <a href=\"https:\/\/twitter.com\/raejada\" target=\"_blank\" rel=\"noreferrer noopener\">@raejada<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q4: I wonder how\/if the AI Overview will affect the ad auction?<\/strong> <strong>From <a href=\"https:\/\/www.linkedin.com\/in\/julianphillip\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julian Phillip<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s still early days, and we&#8217;re experimenting with multiple options to learn what works best for consumers\/users and advertisers. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>For the record &#8211; I love the helpful content added to ads. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>But I am concerned about how easy it is to get spammy\/meme content in AI overviews <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>It feels like it should be tied to the same brand controls as Twitter <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p>Whatever the ad auction looks like then, I\u2019m looking forward to learning about it. <a href=\"https:\/\/www.linkedin.com\/in\/julianphillip\/\" target=\"_blank\" rel=\"noreferrer noopener\">@JulianPhillip<\/a><\/p>\n\n\n\n<p>I think we all have questions about if ads that were shown in AI Overview SERPs will be designated at such in the data we can see in platform too. But I\u2019d imagine that might not be determined just yet? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>True. Currently, most of us consider the top 1-3 positions to be above a certain abs top impr. share, top impr. share &amp; impr. share, so I wonder if AI Overview ads will fall into this same framework. <a href=\"https:\/\/www.linkedin.com\/in\/julianphillip\/\" target=\"_blank\" rel=\"noreferrer noopener\">@JulianPhillip<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q5: Are there any plans to make offline conversion imports easier? Even the platforms with direct integrations (Hubspot, Salesforce) have issues in implementation and are not plug and play.<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/beyondthepaid\" target=\"_blank\" rel=\"noreferrer noopener\">Melissa Mackey<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ooo I love this question. Would be amazing for Google to create a standard for platforms to &#8220;plug into&#8221; to make integration easier for things like this.Otherwise, you have these half-baked solutions the platforms try to implement themselves that don&#8217;t really work and mess up our conversion data. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>Google Ads Data Manager is now available for all advertisers. We are continuing to focus on making these processes easier for advertisers. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q6: Are there any roadmap plans to phase out Standard Search or Shopping campaign formats? This is an apprehension of many, given that within PMax, there are no (current) controls to govern how budget is dispersed against inventory.<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">Travis<\/a><\/strong><\/h4>\n\n\n\n<p>(<em>To further clarify, Shopping inventory is arguable the most DR. If a campaign \u201cdecides\u201d to overindex into Display\/YouTube for a day (or meaningful stretch), advertisers have no recourse. A common solution is parallel Search + Shopping campaigns, complementing PMax.<\/em>)<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are no plans to do so, and there were several updates announced for both standard shopping and Search campaigns at GML this year. Note that Performance Max is designed to optimize for conversions or conversion value across all Google ads inventory. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>&#8220;A common solution is parallel Search + Shopping campaigns, complementing PMax.&#8221; &#8212; Yes absolutely that&#8217;s a common and recommended strategy to use complementary campaigns. And in case it&#8217;s helpful, more on keyword prioritization across Search and PMax here:  <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en#zippy=%2Chow-performance-max-works-with-search-campaigns-or-keywords-in-your-account\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en#zippy=%2Chow-performance-max-works-with-search-campaigns-or-keywords-in-your-account<\/a>    <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q7: What Metric are RSA ads being optimized for? I\u2019ve read as much public documentation as I could find and there doesn\u2019t seem to be an answer.<\/strong> <strong>From <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Garfinkel<\/a> <\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Responsive search ads combinations are optimized based on relevancy and expected performance based on the query. (This is also why you may see some assets serve infrequently but have a high performance rating.) Performance is based on your stated campaign goals. This whitepaper on RSAs may also be helpful: <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/responsive_search_ads_a_guide_to_writing_ads_that_perform_2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/services.google.com\/fh\/files\/misc\/responsive_search_ads_a_guide_to_writing_ads_that_perform_2023.pdf<\/a> <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>Thanks Ginny! I&#8217;ve read that. In the PDF and the Google Docs, it&#8217;s always stated as &#8220;perform best&#8221; but with so many different performance\/success metrics it&#8217;s unclear what that means. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-RSA-ads-Metrics.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-RSA-ads-Metrics.png\" alt=\"GML 2024 Metrics RSA ads being optimize for\" class=\"wp-image-24158\" width=\"540\" height=\"85\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-RSA-ads-Metrics.png 720w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/05\/GML-2024-RSA-ads-Metrics-300x47.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/figure><\/div>\n\n\n<p>Happy to share more about the use case &amp; concerns if that helps contextualize the question. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q8: Are there plans to add targeting and exclusions to PMAX campaigns beyond location?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\" rel=\"noreferrer noopener\">James Svoboda<\/a><\/strong><\/h4>\n\n\n\n<p>(<em>We currently have several clients in a common category, but only serve higher-end clients.\u00a0 They are Lead-Gen based so initial conversion do not equal quality leads and we\u2019re struggling with getting enough offline conversions imported.<\/em>)<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There&#8217;s YouTube placement exclusions + the form to add negative keywords and topic exclusions. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a> Yep. In this case, good ol&#8217; Lookalike audiences based on Customer Match would be incredibly helpful&#8230;\u00a0<a href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\" rel=\"noreferrer noopener\">@Realicity<\/a><\/p>\n\n\n\n<p>It&#8217;s kind of an interesting idea that Google Limited look a like to demand Gen (I e. That&#8217;s a top-of-funnel audience). I always looked at them as warmer audiences but that might be a me problem. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q9: Which of the announced features and functionalities will we be able to get access to first? Can you give us a rough idea of when the big ones will roll out (and which ones are already available and where)?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here&#8217;s a rundown on some of the announcements: <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ads in AI Overviews is starting with a small test in the U.S., English-only.<\/li><li>We&#8217;re testing the dynamic experience with AI-generated recommendations in the U.S. &#8212; English-only to start. (The example shared during the keynote was a search for &#8220;short-term storage&#8221; and being able to click into an ad to upload photos of your rooms to get a recommendation on how much storage space you&#8217;ll need as well as packing supply quantities.)<\/li><li>For PMax:\u00a0 brand guidelines is now in beta &#8212; English-only to start.<\/li><li>Image references and image editing for PMax are rolling out globally in English.<\/li><li>And additional reporting for PMax is coming soon, globally.<\/li><\/ul>\n\n\n\n<p>WOOO! Love these updates. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>For Shopping ads, 3D Spin is starting with shoes and will be available soon to all applicable advertisers. Virtual try on is starting with tops and will also be available to all applicable advertisers soon. Video highlights will be running in pilot to start. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>And Google Ads Data Manager and Measurement Diagnostics are now available globally. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>As mentioned earlier, Trusted Execution Environments (TEE) is expected to be available for advertisers over the course of this year. I think that covers it. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>THANK YOU! Super helpful. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q10: Can you provide some more detail on image generation tools? Specifically if your uploaded image assets include product photos with brand logos in them, will the AI be able to render variations that include the products with the branding?<\/strong> <strong>From<\/strong> <strong><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are some content restrictions when generating images. Logos are one example. The image generation tools will avoid generating content with products with brand names and logos. The tools will also avoid generating images with individual people, for example. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>We also have strict ads policies that govern the types of ads and advertisers allowed on the platform. Note that our policies and reviews for Brand Identity assets (such as business name and logo assets) are not changing with this feature. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<p>This page has more details on content restrictions and eligibility for using image generation tools: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/14150986?hl=en#:~:text=Generative%20AI%20tools%20in,Generative%20AI%20use%20policy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/14150986?hl=en#:~:text=Generative%20AI%20tools%20in,Generative%20AI%20use%20policy<\/a>  <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q11: How firewalled is your profit margin data? Will it be used for recommendations such as \u201cyour competitors are 20% more profitable than you are\u2026\u201c?<\/strong> <strong>From<\/strong> <strong><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I&#8217;ll follow up with more on this, but advertisers can currently share cost of goods sold (COGS) data shared in Google Merchant center to enable product features for merchants, including Google Ads reporting and optimization. The COGS data is not shared with other merchants\/advertisers and is protected using the same security measures applied to all the merchant&#8217;s GMC data. <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q12: For profit optimization goal &#8211; will the system always seek to sell more of the highest profit margin items when this campaign goal is selected? Is there any input or flexibility to add parameters beyond just what the profit margin is on individual products?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q13: Is documentation coming as to how to optimise our campaigns for a few of the AI functionalities &#8211; especially for AI overview and new Search experience, where recommendations are given on the search page itself before a consumer clicks through to an ad?<\/strong> <strong>From <a href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\" rel=\"noreferrer noopener\">Anu Adegbola aka PPC Live founder<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q14: As specific conversion metrics were announced for Performance Max Assets, are there any plans to do the same for responsive search ads? If they are no plans to do the same, please may you explain why not?<\/strong> <strong>From <a href=\"https:\/\/www.linkedin.com\/in\/james-honey-48833a231\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Honey<\/a><\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Queries Experts Have in Mind for Ginny Marvin<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As specific conversion metrics were announced for Performance Max Assets, are there any plans to do the same for responsive search ads? If they are no plans to do the same, please may you explain why not? <a href=\"https:\/\/www.linkedin.com\/in\/james-honey-48833a231\/\" target=\"_blank\" rel=\"noreferrer noopener\">@JamesHoney<\/a><\/p>\n\n\n\n<p>Are there any plans to make offline conversion imports easier? Even the platforms with direct integrations (Hubspot, Salesforce) have issues in implementation and are not plug-and-play. <a href=\"https:\/\/twitter.com\/beyondthepaid\" target=\"_blank\" rel=\"noreferrer noopener\">@beyondthepaid<\/a><\/p>\n\n\n\n<p>Are there any roadmap plans to phase out Standard Search or Shopping campaign formats? This is an apprehension of many, given that within PMax, there are no (current) controls to govern how budget is dispersed across inventory. To further clarify, Shopping inventory is arguable the most DR. If a PMax campaign &#8220;decides&#8221; to over-index into Display\/YouTube for a day (or meaningful stretch), advertisers have no recourse. A common solution is parallel Search + Shopping campaigns, complementing PMax. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>Ginny, I really appreciate how vocal you are in the Paid Search community. Feel free to ignore this question if you think it&#8217;s too pointed. You add a ton of value to what we do and I&#8217;ve found you&#8217;ve helped clear tons of things up for me. That said, this morning, there was a few examples of Google Liasons on the SEO side obfuscating, intentionally lying about how things are working, or grossly misinformed. Why should the community trust what you have to say? <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>What Metric are RSA ads being optimized for? I&#8217;ve read as much public documentation as I could find and there doesn&#8217;t seem to be an answer. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p>Are there plans to add targeting and exclusions to PMAX campaigns beyond location? We currently have several clients in a common category, but only serve higher-end clients.\u00a0 They are Lead-Gen based so initial conversions do not equal quality leads and we&#8217;re struggling with getting enough offline conversions imported. <a href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\" rel=\"noreferrer noopener\">@Realicity<\/a><\/p>\n\n\n\n<p>Is documentation coming as to how to optimise our campaigns for a few of the AI functionalities &#8211; especially for AI overview and new Search experience, where recommendations are given on the search page itself before a consumer clicks through to an ad? <a href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\" rel=\"noreferrer noopener\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a> &#8211; I&#8217;d be happy to hold a separate conversation about SEO and its future if that&#8217;s helpful for you. <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p>Which of the announced features and functionalities will we be able to get access to first? Can you give us a rough idea of when the big ones will roll out (and which ones are already available and where)? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>For profit optimization goal &#8211; will the system always seek to sell more of the highest profit margin items when this campaign goal is selected? Is there any input or flexibility to add parameters beyond just what the profit margin is on individual products? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I know you have talked about this, but let\u2019s answer it here:Can you provide some more detail on image generation tools? Specifically if your uploaded image assets include product photos with brand logos in them, will the AI be able to render variations that include the products with the branding? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>How firewalled is your profit margin data? Will it be used for recommendations such as \u201cyour competitors are 20% more profitable than you are\u2026\u201c? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Which of the announced features and functionalities will we be able to get access to first? Can you give us a rough idea of when the big ones will roll out (and which ones are already available and where)? <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This one! This one! The disclaimer at the end of GML was pretty disheartening &#8211; &#8220;basically said we may not do any of this&#8221;. Would love timelines even if it&#8217;s &#8220;2025&#8221;, H2 of 2024, or &#8220;probably not until 2026 the earliest&#8221; <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> &#8211; Why would a brand want to optimize for anything other than max. profitability, outside of inventory constraints? <a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a> I suppose if your campaign goal was profit optimization, then yes that is primary focus. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a> always enjoy talking SEO. email me &#8211;<a href=\"mailto:nicolas@mindfulconversion.com\" target=\"_blank\" rel=\"noreferrer noopener\">nicolas@mindfulconversion.com<\/a>. I&#8217;m also launching a new SEO product that is going to change how people think about SEO &#8212; (I&#8217;m biased!) &#8212; so would love your feedback there. <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a> &#8211; if you ever attended an SMX or read Search Engine Land, you&#8217;d be interacting with Ginny&#8217;s legacy. She is one of us and Google&#8217;s ad products have been WAY more transparent since she took on the role. Maybe research who you&#8217;re casting doubt on before making comments.\u00a0 Being critical of Google is good. Taking out frustration with Google on the messenger isn&#8217;t productive. <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPCChat Participants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Julie F Bacchini\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/li><li>Anu Adegbola aka PPC Live UK founder\u00a0<a href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\" rel=\"noreferrer noopener\">@TheMarketingAnu<\/a><\/li><li>Travis\u00a0<a href=\"https:\/\/twitter.com\/teabeeshell\" target=\"_blank\" rel=\"noreferrer noopener\">@teabeeshell<\/a><\/li><li>Menachem Ani <a href=\"https:\/\/twitter.com\/MenachemAni\" target=\"_blank\" rel=\"noreferrer noopener\">@MenachemAni<\/a><\/li><li>Navah Hopkins <a href=\"https:\/\/twitter.com\/navahf\" target=\"_blank\" rel=\"noreferrer noopener\">@navahf<\/a><\/li><li>Tony Zara <a href=\"https:\/\/twitter.com\/tonyzara\" target=\"_blank\" rel=\"noreferrer noopener\">@tonyzara<\/a><\/li><li>Robert Brady <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">@robert_brady<\/a><\/li><li>Nicolas Garfinkel <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-garfinkel\/\" target=\"_blank\" rel=\"noreferrer noopener\">@NicolasGarfinkel<\/a><\/li><li>Arnold Bertasius <a href=\"https:\/\/twitter.com\/arnolditdepends\" target=\"_blank\" rel=\"noreferrer noopener\">@arnolditdepends<\/a><\/li><li>Reva Minkoff <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/li><li>Melissa Mackey <a href=\"https:\/\/twitter.com\/beyondthepaid\" target=\"_blank\" rel=\"noreferrer noopener\">@beyondthepaid<\/a><\/li><li>James Svoboda <a href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\" rel=\"noreferrer noopener\">@Realicity<\/a><\/li><li>Mike Ryan <a href=\"https:\/\/twitter.com\/mikeryanretail\" target=\"_blank\" rel=\"noreferrer noopener\">@mikeryanretail<\/a><\/li><li>Ginny Marvin <a href=\"https:\/\/twitter.com\/adsliaison\" target=\"_blank\" rel=\"noreferrer noopener\">@adsliaison<\/a><\/li><li>Rae Bassett <a href=\"https:\/\/twitter.com\/raejada\" target=\"_blank\" rel=\"noreferrer noopener\">@raejada<\/a><\/li><li>Julian Phillip <a href=\"https:\/\/www.linkedin.com\/in\/julianphillip\/\" target=\"_blank\" rel=\"noreferrer noopener\">@JulianPhillip<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/mastering-the-challenges-of-amazon-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mastering the Challenges of Amazon Advertising<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/is-the-ad-auction-fair-antitrust-concerns-over-googles-pricing-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is the Ad Auction Fair? Antitrust Concerns Over Google\u2019s Pricing Practices<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/amazon-pre-campaign-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Master Your Amazon Launch with This Pre-Campaign Checklist<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s PPCChat discussion, host Julie F Bacchini welcomed special guest Ginny Marvin. Ginny answered experts&#8217; questions about the announcements and feature updates from Google&#8217;s Marketing Live event held on May 21, 2024.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-24149","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=24149"}],"version-history":[{"count":17,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24149\/revisions"}],"predecessor-version":[{"id":24170,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24149\/revisions\/24170"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=24149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=24149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=24149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}