![\"Top](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/05\/Top-PPC-Posts-April.jpg\")
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Here is a list of the top 10 posts for the month of April.<\/p>\n
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1.\u00a0Facebook and AdWords: Better Together<\/a><\/p>\n Paid search audience exposed to Facebook advertising drove 30% more Return on Ad Spend, a study has revealed. Knowing so, this post discusses the ways in which you can utilize both the platforms together to generate results.\u00a0Tara West<\/a> shares insight in this post.<\/p>\n <\/p>\n 2.\u00a0Do 50% of adults really not recognise ads in search results?<\/a><\/p>\n This startling information has come into light by a study conducted by Ofcom in their\u00a0Adults\u2019 media use and attitudes report<\/a>. Why or who doesn’t identify an ad on Google definitely brings up another debatable topic which stresses on the solution to control this issue.<\/p>\n <\/p>\n 3.\u00a0A script to set recurring monthly budgets in AdWords<\/a><\/p>\n Distributing\u00a0your monthly budget is generally done by dividing the budget by the no. of days. However, that just might not be the optimal way to do so. Frederick Vallaeys<\/a> shares a useful script that will automate the process and make sure that the monthly budget is utilized effectively.<\/p>\n <\/p>\n 4.\u00a0Google Changes Impact of Ad Formats in Ad Rank<\/a><\/p>\n Faced issues with ad extensions getting displayed in SERP results\u00a0sometimes and sometimes not? \u00a0Google has introduced a new policy where they have adjusted the impact of ad formats in the ad rank calculation. Get more details in this post by\u00a0Erin Sagin<\/a>.<\/p>\n <\/p>\n 5.\u00a0How To View AdWords Data In Google Analytics<\/a><\/p>\n Linking Analytics with your AdWords account is important for the reasons mentioned by Stephanie White<\/a> in this post. Here are the things that you can help your analysis with by linking the two Google properties.<\/p>\n <\/p>\n 6.\u00a0Boost CTR with Callout and Review Extensions<\/a><\/p>\n Ad Extensions adds a layer to your add that helps in easy decision making for the searchers. Bing recently updated their ad extension portfolio with ‘Callout’ and ‘Review’ extension to build trust in your brand, improve the CTR and the ability to showcase what is unique about your business.<\/p>\n <\/p>\n 7.\u00a0Merkle | Digital Marketing Report Q1 2016 \u2013 Highlights<\/a><\/p>\n Merkle recently launched its Q1 digital marketing report. Here are some of the important highlights from the report.<\/p>\n <\/p>\n 8.\u00a0First-page minimum bids continue to rise in wake of Google desktop SERP changes<\/a><\/p>\n Since the major announcement of the way desktop SERP results was updated, there were speculations\u00a0that it will\u00a0significantly affect businesses. Andy Taylor<\/a> discusses the bidding trends observed post the change. Here\u2019s more about it.<\/p>\n <\/p>\n 9.\u00a0Google Makes Changes to Ad Rank. New Focus on Prominence<\/a><\/p>\n Here are a list of things updated by Google AdWords as shared with\u00a0Joe Martinez<\/a> by a Google representative (one of them explained\u00a0by Erin Sagin in her post ‘Google Changes Impact of Ad Formats in Ad Rank<\/a>‘)<\/p>\n <\/p>\n 10.\u00a0Leveraging Bid Modifiers for PPC Success<\/a><\/p>\n Robert Brady<\/a> discusses how bid modifiers are directly connected to your financial results and how it can optimize your campaign performance, without putting in efforts to create new ones. Learn more here.<\/p>\n <\/p>\n <\/p>\n Related Articles:<\/strong><\/p>\n If you have missed out on all that happened in the PPC space last month, then here is a recap of the announcements made, useful AdWords scripts shared, digital marketing trends for first quarter and many more expert tips and suggestions.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2444","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2444"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2444\/revisions"}],"predecessor-version":[{"id":4612,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2444\/revisions\/4612"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>\n<\/a>\n<\/a>\n<\/a>\n\n