{"id":246,"date":"2015-06-29T18:50:17","date_gmt":"2015-06-29T13:20:17","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=246"},"modified":"2017-07-06T22:35:05","modified_gmt":"2017-07-06T17:05:05","slug":"weekly-ppc-news-introducing-ads-on-google-play-music","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-introducing-ads-on-google-play-music\/","title":{"rendered":"Weekly PPC News – Introducing ads on Google Play Music"},"content":{"rendered":"

Master in your GSP campaigns, double your CTR with AB testing of ad copy, use long tail keywords for profitable results and explore ads in the new version of\u00a0Google Play Music. Here are the links to these articles and more.<\/p>\n

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P.S. : Have you updated to Upgraded URL’s yet? If not, then there’s an article to quickly do it within 5 mins.<\/em><\/p>\n

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1.\u00a0How to Double Your CTR with a Scientific AdWords Ad Copy A\/B Test<\/a><\/p>\n

Within ‘no’ time witness your CTR and QS go up and\u00a0CPC plummet. Jamie Smith<\/a>\u00a0explains how. In this post he\u00a0takes us through 4 quick steps to conduct AB test for Adwords ad copy which generates\u00a0significant results.<\/p>\n

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2.\u00a0Google Upgraded URL Migration in 5 Minutes or Less<\/a><\/p>\n

Just a couple of days left before Google automatically updates URL’s to Upgraded URL. Christi Olson<\/a> in this post covers the migration process simplistically. So, if you have been lazy enough, Christi’s claim to do it in 5 minutes might compel you.<\/p>\n

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3.\u00a0Tips to use Gmail Sponsored Promotions effectively<\/a><\/p>\n

Looking for ways to cut down your CPA in your existing GSP campaigns?\u00a0Here are 4 quintessential tips shared by Ryan Fiore. Read this post and get going on optimizing your campaigns effectively.<\/p>\n

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4.\u00a0Google\u2019s Future Relies On Quality Control<\/a><\/p>\n

With mobile search growing by leaps and bounds, Google has to continue giving great user experience across devices. Columnist Andy Taylor<\/a> explores the issues Google faces and the opportunities it must tap. Driving up quality in both, search and user experience, needs to be spearheaded.<\/p>\n

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5.\u00a0Getting Started With AdWords Scripts<\/a><\/p>\n

Fredrick Vallaeys<\/a>\u00a0advocates learning AdWords scripts to save time managing accounts. With the script taking care of the mundane tasks, the marketer can concentrate on other\u00a0crucial activities. So, if you haven’t started yet, read this post to get convinced.<\/p>\n

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6.\u00a0How TV and PPC Go Hand in Hand<\/a><\/p>\n

Thought television could make you reach millions? To some extent, yes! But combining it with PPC opens a sea of opportunities and improves\u00a0your ROI. This post discusses how consumers are now using search while watching TV. Read this article by Hampton Roads Marketing Now<\/a> to know more.<\/p>\n

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7.\u00a038% of AdWords Revenue in Online Retail Comes from Long Tail Keywords<\/a><\/p>\n

This post on Crealytics<\/a>\u00a0exchanges views on\u00a0the potential of long tail keywords. The author, taking online retail as an example, discusses her findings in support of her argument. Finally concluding that long tail keywords are in fact profitable. Read this post to know more.<\/p>\n

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8.\u00a0Reaching consumers through the music they love: Introducing ads on Google Play Music<\/a><\/p>\n

Last week, Google announced the free, ad supported version of Google Play Music. So, if your target customer spends more time there, then this definitely is an option for you to explore. Learn more in this post on AdWords.<\/p>\n

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9.\u00a010 Top Retargeting Tips For AdWords Users<\/a><\/p>\n

‘Make the most out of you remarketing efforts’ says Becky Schelfhout<\/a>\u00a0in this post on Search Engine Land<\/a>. She shares the top 10 tips on retargeting, pulled out from her session about the same at SMX London<\/a>.<\/p>\n

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10.\u00a0The Future of Paid Search<\/a><\/p>\n

Julie F Bacchini<\/a>, from her experience, speaks out on where paid search is heading. The key things that she deliberates about, is the end of keyword led PPC. She states examples of recent developments made by Google in support of her argument. Read this post to learn more.<\/p>\n

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11.\u00a06 Ways to Learn AdWords Without Getting Certified<\/a><\/p>\n

Still trying to catch on to AdWords? Here are 6 resources which will help you sail smoothly from a novice to an expert. So, gain expertise in the basics, starting today!<\/p>\n

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12. Stop Lying: Attribution Modeling and How It Applies to Google AdWords<\/a><\/p>\n

Don’t pause a low-converting keyword without analyzing it thoroughly. Andrew Lolk<\/a> discusses the attribution model in depth and the ways in which you should measure AdWords campaigns. Also, read this useful tip<\/a>\u00a0shared by Jon Diorio<\/a> from AdWords team,\u00a0on using Attribution reports and conversion data<\/a>.<\/p>\n

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