{"id":2474,"date":"2016-05-05T22:55:08","date_gmt":"2016-05-05T17:25:08","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2474"},"modified":"2017-07-06T21:57:10","modified_gmt":"2017-07-06T16:27:10","slug":"hero-conf-philadelphia-presentations","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/hero-conf-philadelphia-presentations\/","title":{"rendered":"Hero Conf 2016 Philadelphia – Session Presentations"},"content":{"rendered":"

The latest\u00a0Hero Conf<\/a> session\u00a0was held at Philadelphia from 25th April to 27th April. If you missed any of the sessions or didn’t get a chance to attend the conference, then here is a list of presentation given by PPC experts.<\/p>\n

<\/p>\n

1.\u00a0Killer Custom Adwords Script Applications, Detailed<\/a> by Steve Hammer<\/a><\/p>\n

There\u00a0key uses\u00a0of AdWords scripts, one at the MCC level and other is to integrate the automated feed data. Learn how to migrate to a script to MCC level and more in this presentation.<\/p>\n

 <\/p>\n

2.\u00a0Advanced: Excel<\/a> by Amy Bishop<\/a><\/p>\n

Learn how to use Excel effectively to manage your PPC campaigns. know which formulas work for you, automate daily tasks and more discussed in this presentation.<\/p>\n

 <\/p>\n

3.\u00a0Unlock Your PPC Team’s Potential with Greater Accountability<\/a> by Andrew Miller<\/a><\/p>\n

Improve communication and results from your team members with the tips shared in this presentation. Learn how to make your team more accountable and make them more productive.<\/p>\n

 <\/p>\n

4.\u00a0Make Your Ad The Superhero<\/a> by Matt Umbro<\/a><\/p>\n

Writing effective ad copies is a challenge especially with the competition around. Learn how you can wow your audience and improve your CTR, reduce your CPC and get a good quality score. All discussed in this presentation.<\/p>\n

 <\/p>\n

5. Advanced Bidding in 2016<\/a> by Chris Haleua<\/a><\/p>\n

Staying on top of bid optimization is a key goal for PPCers. This presentation discusses the things you must do before investing in any optimization tool, manual bid patters and staying ahead of competition with your bidding strategy.<\/p>\n

 <\/p>\n

6.\u00a0Next Best Dollar Strategy for PPC Accounts<\/a> by Aaron Levy<\/a><\/p>\n

Explore the keyword structure that helps in sustaining success and maximizing returns on efforts. Learn how to meet customer queries with limited keywords that yet maximize the effectiveness of your data.<\/p>\n

 <\/p>\n

7.\u00a0The PPC Essentials for Successful Lead Generation<\/a>\u00a0by Sahil Jain<\/a><\/p>\n

Learn about the\u00a0PPC strategies that can help\u00a0drive leads, create valuable content, optimize landing page, implementing conversion tracking and ad targeting to optimize your campaign performance.<\/p>\n

 <\/p>\n

8.\u00a0Advanced International PPC – One Size Doesn’t Fit All<\/a>\u00a0by Maddie Cary<\/a>
\nThis presentation explores International PPC, international consumers and how you can go about creating an effective international campaign. Learn the tried and tested tips and tricks learned from the top 10 markets around the world.<\/p>\n

 <\/p>\n

9.\u00a0Let’s Get Visual, Visual! Turning Auction Insights Into Actionable Data<\/a>\u00a0by Maddie Cary<\/a><\/p>\n

Learn how to transform complex auction data to visually appealing and\u00a0actionable graphs along with the steps to drive better PPC performance by identifying what competitors are doing.<\/p>\n

 <\/p>\n

10.\u00a0How Hollywood Got Display Advertising All Wrong<\/a>\u00a0by John Lee<\/a><\/p>\n

In this presentation learn about display advertising, from programmatic display\u00a0to the\u00a0targeting strategies for Gmail ads, from dynamic ads \u00a0and how text ads work on the display network.<\/p>\n

 <\/p>\n

11.\u00a0Exploding B2B Conversion Rates with Hypertargeting and LinkedIn<\/a> by AJ Wilcox<\/a><\/p>\n

How B2B PPC differs from B2C is the focus area of this presentation.\u00a0Further learn the\u00a0LinkedIn PPC tricks and how to use retargeting of\u00a0your LinkedIn targeting to get the results.<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n