{"id":24788,"date":"2024-09-05T12:01:45","date_gmt":"2024-09-05T06:31:45","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=24788"},"modified":"2024-09-19T19:54:58","modified_gmt":"2024-09-19T14:24:58","slug":"boosting-campaign-performance-message-assets-beta-google","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/boosting-campaign-performance-message-assets-beta-google\/","title":{"rendered":"Early Access: Boosting Campaign Performance with Message Assets (Beta)"},"content":{"rendered":"\n<p class=\"lead\">In today\u2019s fast-paced digital marketing landscape, innovation is essential for maintaining a competitive edge. Google Ads, always pushing the boundaries of advertising effectiveness, is now testing an exciting new feature\u2014<strong>the WhatsApp message asset<\/strong>, which is currently in beta. advertising strategy.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While still in the experimental phase, this feature has the potential to transform how businesses interact with customers by incorporating the widely-used messaging platform directly into ads. Its future success will depend largely on user adoption and feedback during this testing period, shaping whether it will eventually roll out globally. Here&#8217;s what you need to know about this promising new tool and how it could impact your advertising strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-whatsapp-message-assets-in-google-ads\"><strong>What Are WhatsApp Message Assets in Google Ads?<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>WhatsApp message assets are a new feature in Google Ads that allow advertisers to include a call-to-action in their ads that opens a WhatsApp chat. This enables users to start a conversation with your business directly through WhatsApp, providing a seamless and direct communication channel. Although still in beta, this feature holds significant potential for enhancing customer interaction and driving conversions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eligibility Check and Beta Access:<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since WhatsApp message assets are in beta, the feature may not be available to all Google Ads users. To check if you have access:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Check Eligibility:<\/strong> Visit the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/14888522?hl=en#how_it_works\">Google Ads Support page<\/a> for the latest updates on beta features.<\/li><li><strong>Contact Your Google Ads Representative:<\/strong> If you&#8217;re not sure whether you have access, reach out to your Google Ads representative or account manager for more information.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create or Select a Campaign:<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To add WhatsApp message assets, you first need to either create a new campaign or select an existing one:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Log in to Your Google Ads Account:<\/strong> Go to <a href=\"https:\/\/ads.google.com\/\">Google Ads<\/a> and log in to your account.<\/li><li><strong>Create a New Campaign:<\/strong> Click on the \u201c+ New Campaign\u201d button and follow the prompts to set up your campaign.<\/li><li><strong>Select an Existing Campaign:<\/strong> If you want to add WhatsApp message assets to an existing campaign, navigate to the campaign you want to modify.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add the WhatsApp Message Asset:<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Navigate to Assets:<\/strong> Within the selected campaign, go to the \u201cAssets\u201d tab on the left-hand side menu.<\/li><li><strong>Add a New Extension:<\/strong> Click on the \u201c+\u201d button to add a new ad extension. Look for the \u201cMessage extension\u201d option. Since WhatsApp message assets are in beta, this option might be listed as a \u201cBeta feature\u201d or similar.<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1024x441.png\" alt=\"\" class=\"wp-image-24801\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1024x441.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-300x129.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-768x331.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1536x662.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Configure the WhatsApp Message Asset:<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Choose Message:<\/strong> Select \u201cMessage\u201d as the asset to add<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1-1024x441.png\" alt=\"\" class=\"wp-image-24802\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1-1024x441.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1-300x129.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1-768x331.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1-1536x662.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Enter Details:<\/strong> Provide your WhatsApp business number and a pre-defined message that users will send when they initiate the chat. Ensure your message is clear and encourages users to start a conversation. You can also specify if you wish to add the asset at Account\/ Campaign\/ Ad Group Level<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2-1024x452.png\" alt=\"\" class=\"wp-image-24804\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2-1024x452.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2-300x133.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2-768x339.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2-1536x678.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-2.png 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Preview:<\/strong> Review the setup to make sure everything is correct.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Save and Review:<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Save Changes:<\/strong> After configuring the WhatsApp message asset, click \u201cSave\u201d to apply the changes.<\/li><li><strong>Review Your Campaign:<\/strong> Check the campaign settings to ensure the WhatsApp message asset is correctly integrated and active.<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3-1024x384.png\" alt=\"\" class=\"wp-image-24805\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3-1024x384.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3-300x113.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3-768x288.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3-1536x577.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-3.png 1777w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor and Optimize:<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Check Performance:<\/strong> Regularly review the performance of your WhatsApp message assets in the \u201cAssets\u201d section of Google Ads to see how they\u2019re contributing to your campaign goals.<\/li><li>To accurately measure your message extension performance, segment the data by going to <strong>Segment >This Extension vs. Other<\/strong>. Doing this will give you the exact performance metrics for the extension<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4-1024x381.png\" alt=\"\" class=\"wp-image-24807\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4-1024x381.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4-300x112.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4-768x286.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4-1536x572.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-4.png 1850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adding Lead From Message as Conversion Goal<\/strong><\/h3>\n\n\n\n<p>Once you start receiving conversions through message extension, it will reflect as a conversion goal. Here&#8217;s how you can select message as a conversion goal for a new campaign as well as an existing campaign<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>New Campaign<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In your Google Ads account, click the <strong>Create<\/strong> button and select <strong>Campaign<\/strong>.<\/li><li>Choose your campaign objective, <strong>Leads<\/strong>. Use your existing account-level conversion goals. After generating one conversion, you&#8217;ll have the option to add a <strong>Leads from Messages<\/strong> conversion goal. As you can see here, the option is available, as the message asset generated considerable conversions<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5-1024x474.png\" alt=\"\" class=\"wp-image-24818\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5-1024x474.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5-300x139.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5-768x356.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5-1536x711.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-5.png 1752w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Confirm your conversion goals, select either <strong>Search<\/strong> or <strong>Performance Max<\/strong> as your campaign type, and choose <strong>Leads from your message<\/strong> as your goal.<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6-1024x416.png\" alt=\"\" class=\"wp-image-24819\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6-1024x416.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6-300x122.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6-768x312.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6-1536x624.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/image-6.png 1811w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Click <strong>Continue<\/strong> to complete your campaign setup.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Existing Campaign<\/strong><\/p>\n\n\n\n<p>If your existing campaign does not have a message asset, the &#8220;Leads from Messages&#8221; goal won\u2019t appear. Even if the &#8220;Leads from Messages&#8221; goal appears at the account level, the corresponding message asset must be in place for any campaign in which you want that goal to be relevant. So do the following to enable that first:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You add an existing message asset to the campaign, which already has received conversions<\/li><li>You can create a new asset and add it to the campaign. Once it generates at least one message conversion, you will see the conversion goal &#8216;Lead from Message&#8217; to your existing campaign.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Our Take<\/strong><\/h3>\n\n\n\n<p>In conclusion, the WhatsApp message asset has the potential to enhance your paid search campaigns by creating a direct communication channel with your audience, allowing users to engage with your business in real time. This asset can reduce friction in the customer journey, leading to higher conversion rates by letting prospects ask questions, request information, or make inquiries instantly\u2014right from the ad.<\/p>\n\n\n\n<p>By incorporating WhatsApp, businesses can build stronger relationships with customers through personalized, one-on-one conversations. As this feature is currently in beta, it&#8217;s a great opportunity to test how real-time messaging can optimize your campaigns by improving lead quality and overall user engagement. With its ability to foster direct interactions, it holds the promise of becoming a valuable asset for businesses looking to strengthen their digital marketing efforts. Keep an eye on the results, as early adoption could give you a competitive edge.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/use-google-ads-experiments-updated-interface\/\" target=\"_blank\" rel=\"noreferrer noopener\">Navigating the New Look: How to Use Google Ads Experiments in the Updated Interface<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/introducing-the-google-ad-preview-tool-for-amazon-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing the Google Ad Preview Tool for Amazon Products<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-beginner-quiz-test-your-ppc-prowess\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Beginner Quiz: Test Your PPC Prowess!<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-paced digital marketing landscape, innovation is essential for maintaining a competitive edge. Google Ads, always pushing the boundaries of advertising effectiveness, is now testing an exciting new feature\u2014the WhatsApp message asset, which is currently in beta. advertising strategy.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-24788","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=24788"}],"version-history":[{"count":18,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24788\/revisions"}],"predecessor-version":[{"id":24833,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24788\/revisions\/24833"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=24788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=24788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=24788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}