What if Google spin-out?<\/a> The Google antitrust case<\/a> has sparked people’s thinking. Judge Mehta’s findings on Google’s monopoly in search have made people think, “What if Google actually got broken up?<\/em>” The Bloomberg story<\/span> suggests a more muscular effort on the government’s behalf to dent the monopolistic behaviour and bring a reluctant Google to the bargaining table.<\/p>\n\n\n\n Amazon earned $12.8BN in advertising revenue in Q2 2024<\/a>:- Amazon has built an advertising powerhouse, generating $12.8 billion in revenue in Q2 2024 with a 20% year-over-year growth.<\/p>\n\n\n Strengthen Your First-Party Data Strategy with New Tools<\/a>:-In the evolving landscape of digital privacy, establishing a strong first-party data strategy is essential. To support this, Google has launched two new tools\u2014Tag Diagnostics and an updated consent management system\u2014that streamline the process of collecting and using consented first-party data.<\/p>\n\n\n\n Campaign Optimization Updates to Improve Advertiser Performance<\/a>:-AI-powered automation tools enhance the ability to achieve more tailored outcomes. Meta is introducing new methods for businesses to better personalize their campaigns by clearly defining their priorities, while also refining our advertising system to better deliver on those priorities.<\/p>\n\n\n\n Google enhances Local Services Ads with auto-selected photos<\/a>:-Google’s automatic photo selection for Local Services Ads is designed to enhance engagement and improve ad rankings for businesses that upload high-quality images to their profiles. In her tweet<\/a>, Ginny Marvin explains the benefits of this update.<\/p>\n\n\n\n Google phases out Smart Campaigns in favor of Performance Max<\/a>:- Google is phasing out its Smart Campaigns and merging its features into Performance Max campaigns. This change affects advertisers who rely on Google\u2019s streamlined campaign management tool and reflects a broader move towards AI-powered, cross-platform advertising solutions.<\/p>\n\n\n\n Performance Max releases and other updates for August<\/a>:- Microsoft advertising has shared a few product updates for August. These updates are: <\/p>\n\n\n\n Amazon DSP provides modeled attribution for off-Amazon conversions for US advertisers<\/a>:-To provide a more comprehensive understanding of campaign outcomes, Amazon DSP now incorporates modeling to account for off-Amazon conversions from US advertiser campaigns that aren’t directly measured. By modeling these conversions, Amazon DSP enables advertisers to continue assessing the full impact of their advertising spend across both recognized and anonymous supply, helping them to efficiently manage their KPI performance.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n The monthly PPC roundup offers a concise overview of the latest trends, insights, and strategies in pay-per-click advertising. It highlights key performance metrics, emerging best practices, and industry developments to keep marketers informed. Stay informed with a quick overview of what\u2019s working and what to watch out for.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-24792","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=24792"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24792\/revisions"}],"predecessor-version":[{"id":24824,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24792\/revisions\/24824"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=24792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=24792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=24792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/09\/Amazon-revenue.png\")
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