{"id":2486,"date":"2016-05-13T12:52:48","date_gmt":"2016-05-13T07:22:48","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2486"},"modified":"2020-06-22T18:47:08","modified_gmt":"2020-06-22T13:17:08","slug":"ad-extensions-bingads-adwords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ad-extensions-bingads-adwords\/","title":{"rendered":"Bing Ads Ad Extensions vs AdWords Ad Extensions – Sitelinks, Calllout, Location & more"},"content":{"rendered":"

Sometimes the ad copy isn’t sufficient enough to connect with your audience. To help advertisers share additional pieces of information in AdWords and Bing Ad, ad extensions<\/em> provides the options depending on what you want to show. For example, if you wish to direct customers to your\u00a0store you can use the location extension, similarly if you wish to drive calls to your business you can use the call extension.<\/p>\n

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Depending on the convenience of users AdWords and Bing Ads update their ad extensions with enhancements or improvements. Bing Ads recently introduced two new extensions<\/a>.<\/p>\n

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As you must be handling your PPC accounts both on AdWords and Bing Ads, knowing what all ad extensions are common will ensure that the campaigns are\u00a0aligned on both platforms.<\/p>\n

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Here\u2019s updating you with the ad extensions currently available in Bing Ads and AdWords<\/span>.<\/strong><\/h1>\n

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1. Sitelink Extension<\/h4>\n

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These are the additional links that are\u00a0displayed along with your ad copy. The links are specific landing pages where\u00a0you wish to drive the audience.<\/p>\n

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<\/th>\nBing Ads<\/th>\nAdWords<\/th>\n<\/tr>\n
Specifications<\/b><\/td>\n\n
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  • Limit of 35 characters in headline and description<\/li>\n
  • You can add upto 10 sitelinks for each campaign<\/li>\n<\/ul>\n<\/td>\n
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