{"id":24924,"date":"2024-09-25T09:57:46","date_gmt":"2024-09-25T04:27:46","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=24924"},"modified":"2024-09-25T09:57:47","modified_gmt":"2024-09-25T04:27:47","slug":"ppcchat-favorite-ppc-tools-time-savers","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-favorite-ppc-tools-time-savers\/","title":{"rendered":"PPCChat | Favorite PPC Tools &#038; Time Savers | 24th September 2024"},"content":{"rendered":"\n<p class=\"lead\">Whether you are a seasoned marketer or new to PPC, PPC tools and time-saving techniques help to enhance overall productivity. During this week&#8217;s PPCChat session, hosted by <a href=\"https:\/\/x.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F Bacchini<\/a>, participants discussed the tools that assist PPC professionals in managing their campaigns, shared their favorite time-saving tips for PPC management, and covered much more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q1-do-you-currently-use-any-tools-to-help-you-with-your-ppc-management-if-so-which-ones-and-for-how-long\"><strong>Q1: Do you currently use any tools to help you with your PPC management? If so, which ones and for how long?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I&#8217;ve used a lot over the years, but these days it&#8217;s a pretty straightforward Google Sheet for pacing, Adverity to BQ for reporting, and a light sprinkle of supermetrics for social funsies. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Big shocker: Optmyzr, I&#8217;ve been using it for about 6 years (before I went to work for them).<br>I also use TalkNotes and Descripts for content production. Mike Rhoades scripts However I tend to be faster than most tools &#8211; the main things I get value out of are visualization tools (like Canva) <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>I mainly use tools for reporting. My account volume is pretty low (purposely). I have used Swydo for reporting and like it. It integrates easily with data sources and produces nice-looking reports.&nbsp; Been using it off and on for the last 7 or 8 years. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I&#8217;ve used a lot through my career but as a freelancer I&#8217;ve found that the cost vs the clients I have doesn&#8217;t always align so more recently I&#8217;ve found scripts which work nicely BUT you need to invest the time to be able to understand them, I quite like coding so really find it fun! <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> We do have a script-specific question coming up. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>As someone who has worked for a bunch of tools &#8211; most things can be done by the human &#8211; the thing you&#8217;re paying for is that the interface is easer\/faster to work in and\/or you&#8217;re able to do something that would require a heavy code lift. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Very attached to Funnel for all things reporting and data analysis. Having everything centralised is a big help. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>I think tools can be super helpful. Especially if you have a team working on accounts. And they often have better rules\/failsafes in them than the platforms (management tools that is). <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Was using Opteo a while back and then Adalysis (had access for free) but now paying so thinking about how much value this is adding. Started replicating some features with scripts &#8211; budget pacing, alerts, ngrams, search cannibalisation etc. Are this less valuable with the move away from manual bidding? <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a><\/p>\n\n\n\n<p>Use Oviond for reporting. Have used Optimyzer &amp; Opteo in the past. Lot of scripts for automation. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>Also, tools get the benefit of thousands of minds vs trust falling with the ad platform or being stuck in your personal workflow silo. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Google Sheets is my biggest tool at the moment from Audit Templates, Pacing Sheets and PPC Site Migration Templates, I use it for everything. Evoluted also subscribes to Channable (product feed optimisation), Diginius (Microsoft Ads insights and more), DashThis (reporting), Canva (proposals, decks and quick creative amends)I\u2019ve trialled Optimyzer for real-time data bid adjuster and I used Opteo when I first went agency-side. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a> I&#8217;ll shamelessly plug our study that dropped today about bidding&nbsp;<a href=\"https:\/\/www.optmyzr.com\/blog\/impact-of-ppc-bidding-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.optmyzr.com\/blog\/impact-of-ppc-bidding-strategies\/<\/a>&nbsp;&#8211; manual still has a place if you&#8217;re willing to do the work but in most cases Smart or Auto is better. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Optmyzr + Google Sheets + Zapier. <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p>Native to ad platforms I&#8217;m looking forward to trying out the AI assistants more as they roll out\/get better, specifically to query root causes etc. Used similar functionality in Optmyzr in the past. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>Please share how that goes when you do it <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a> &nbsp;&#8211; maybe a post for PPC Chat? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Yes, good idea, will add it to my &#8216;to write&#8217; list. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> Super helpful, thanks. <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a><\/p>\n\n\n\n<p>Check is in the mail <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a>. In all seriousness it&#8217;s really interesting how many of you tried out Optmyzr &#8211; if you&#8217;re open to it, I&#8217;d love to hear in DMs what your experience was like (don&#8217;t want to dominate the chat) <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Using Claude most days now for scripts, asset ideas, comparing data sets etc. <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a><\/p>\n\n\n\n<p>I like Sparktoro too for finding audiences and pathways. And Keywords everywhere &#8211; although admittedly with the way keyword matching works these days keyword analysis is less useful. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I&#8217;d happily try it to give some feedback. getting the budget approved, however, that&#8217;s the first part of the saga. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Oh yeah, I use Sparktoro too. <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a> how are you finding Claude? <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p>I can&#8217;t believe I forgot Clarity!!!! <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>I love that, but I don&#8217;t see that as PPC Management. &nbsp;<a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p>Seen a few people saying Claude still has the edge when it comes to coding\/data analysis. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>Oh, I use OpenAI for all my javascript and speaking my thoughts aloud needs\u2026 I also use it for D&amp;D prep too but that\u2019s off-topic. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Microsoft Clarity is the bomb!!! <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Optmyzr for ppc optimization, new biz audits, and occasionally reporting too, Shape for budget management (we&#8217;re looking for an alternative ever since ninja bought them and hiked our prices), power bi for client-facing, real-time reporting dashboards, GPT for a bunch of stuff but lately I use custom built client bots or convos to get ideas for new biz \/ new industry research, keyword lists (to get things started before I build on it, copywriting (that strikes the right tone, &#8216;phraseology&#8217;, brand-feel) etc, spyfu for more data-depth in KW research and to prevent organic overlap on high cost non-brand terms when needed, sparktoro for audience research (especially social accts), ga4 for historical insights &amp; troubleshooting conv. tracking landing pages, etc), g-suite + notepad for everything else. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>Re. SparktoroHow exactly is it being used for PPC audiences? (maybe this belows in its own thread) <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a> &nbsp;Great, better than chat GPT for me, love the artefact layout, and builds code for example next to the prompts rather than below. <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a><\/p>\n\n\n\n<p>I use swydo! I love it for reporting, and connecting ad accounts. Especially for quick visualizations and looking at campaign group performances. <a href=\"https:\/\/twitter.com\/MicheleJaeger1\" target=\"_blank\" rel=\"noreferrer noopener\">@MicheleJaeger1<\/a><\/p>\n\n\n\n<p>I find it interesting that Sparktoro is being used by PPCs as Rand tends to voice disdain for PPC in most cases. Not that it&#8217;s inherently a bad thing &#8211; but it&#8217;s interesting. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>I need to learn more about custom bots. my big corporate Holdco life is not super welcoming to that &#8211; nothing like a legal team to keep everyone safe AND ruin our fun. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Thanks, <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a> I use GPT for coding and many other things. I think I&#8217;m going to have to give it a play! <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a> I use Sparktoro for conversation analysis. long-tail keywords and those VERY FUN close variants. plus, keyword tools often return nulls for my public safety campaigns. naloxone is not a great seed word in the keyword tool. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Rand has certainly evolved on the paid thing &#8212; and he&#8217;s pretty open to doing whatever. <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p>Interesting a few of you use Swydo, what makes you use that more than things like Looker (DataStudio)? <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/ppcchatgroup.slack.com\/team\/U05JP94QRUJ\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/a>: I find it interesting that Sparktoro is being used by PPCs as Rand tends to voice disdain for PPC in most cases<\/p><\/blockquote>\n\n\n\n<p>I know right, I\u2019ve seen him speak (virtually) a few times about how PPC is just paying for clicks you\u2019d get anyway and how AirBnB or [another big household name] stopped paying for ads and didn\u2019t see their revenue drop. I loved his Lost and Founder book but his PPC stance (at the time) was jarring for me. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a> <\/p>\n\n\n\n<p>Sparktoro is about mapping possibilities for me. <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a> Looker Studio, to me, feels like someone\u2019s CompSci project. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a> How we use sparktoro (helpful for abm clients, like enterprise saas):<a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>We\u2019re currently using DashThis for reporting but I\u2019m keen to move to something a bit more flexible as it\u2019s limited on its API Access so building dashboards to track QS changes by weeks isn\u2019t possible because only QS is available not QS (hist) or the factor metrics (ad relevance, landing page exp., and expected CTR) <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Is anyone using any tools for campaign approvals\/client comms? Selfishly asking because I&#8217;m working on something in this area. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>Scripts, Notion and ClickUp are most things that help us run and manage our PPC Campaigns. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q2: Do you have a tool that you cannot live without? What makes it so indispensable?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google suite, descript, and talk notes. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Optmyzr &amp; Zapier. <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p>Didn&#8217;t even think about Google Suite &#8211; that&#8217;s definitely a must. Lose my mind when I&#8217;m sent an excel file as an attachment these days. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>The rest can burn for all I care. <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p>The other check&#8217;s in the mail&lt;3 <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Caffeine first and foremost, an amazing team who moves worlds for our clients, Google Sheets, and of course, excel. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I too use Google Sheets and Slides and Docs. I like it because I can work on either computer seamlessly. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Puppy snuggles are also an underrated tool. sometimes the key to figuring out what&#8217;s wrong in an account is a head nuzzle away <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Google Sheets and Excel. &nbsp;(And Spotify you know the tool to keep the room from being silent all the time) <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p>Does talking with industry friends about accounts count as a tool? Cause if so, INDISPENSABLE to the max! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>another tool.. Discord.. I love discord.. But that&#8217;s not 100% industry related but it&#8217;s my way of life LOL <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p>Google Sheets + OpenAI ChatGPT <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Google Sheets, Claude (recent favorite) and Oviond (coz I got it as an LTD long back) <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>Google Sheets to organise my life. Chat GPT to say all my crazy ideas and work out if they could actually work\u2026 and for coding support. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Discord is great!!!! Easily where I&#8217;m the most active <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>All the GPT folks, how do you ensure you&#8217;re not uploading proprietary IP into the tool? is it just for new research? <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>We have a PPC Chat Discord\u2026 <a href=\"https:\/\/discord.gg\/4BHKAxur\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/discord.gg\/4BHKAxur<\/a> <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a> I can\u2019t work with music in the background if there\u2019s lyrics. It\u2019s too distracting. I\u2019ve worked all yesterday and today in silence (it\u2019s 5:30 pm here) and I\u2019ll do the same tomorrow. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a> WOW Have you tried Lofi Girl? &#8211; Go to Coffee house chill vibes. <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a> &nbsp;let me interest you in some jazz &#8211; not a lyric to be found!!! <a href=\"https:\/\/www.youtube.com\/channel\/UCHmKSTluBgI3LP0yheEZAeg\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/channel\/UCHmKSTluBgI3LP0yheEZAeg<\/a> <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a> &nbsp;I rarely share anything that isn\u2019t public knowledge of just crazy ideas from my brain<br>re. Chat GPT <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>metal or bust. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a> re. JazzI have multiple instrumental and non-lyrical playlists on Spotify. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> and <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a> most of my discord activity is Twitch\/gaming related&#8230;join me if you dare! <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I see your gaming activity and raise you positivity server focusing on gaming buddies. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a> re. Discord, mine is fantasy football, crying about the Jags losing, Marketing O\u2019Clock and gaming. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>This reminded me: games are the best tool to teach new practitioners how to be marketers. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Really like ClickUp for helping us manage our tasks. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p>I used ClickUp <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a>. It&#8217;s great for workload management. <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p>We have ASANA for like 6 years\u2026 I had to leave as it just got usable. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q3: Do you use scripts in any way in your PPC management? If so, which do you use and how long have you used them? And if not, why not?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I should add that Rules count in this question too. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Not at the moment. I do miss my ngrams, but after enough time troubleshooting and not getting things to work the way I needed, I let them drop off. Rules, however, I use constantly. &nbsp;<a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I love scripts + rules. We use them for everything from management to pmax to exporting search terms. <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/p>\n\n\n\n<p>I am a big fan of rules. Even if they just alert me to something. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Yes &#8211; I love Mike Rhoades and Nils Rooijman for scripts. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Created one with the help of GPT last year. It generates a daily summary of accounts, finds any budget anomalies, conversion anomalies, auto-adds the daily data in Google Sheet &#8211; that is linked to a looker studio. Gives an overview of pacing, alerts if something needs to be looked at, etc. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>Fred&#8217;s pretty great too. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>I might start playing with this soon for a multi-location rental client that&#8217;s dependent on the weather forecast in different regions (7-14 days out). I haven&#8217;t used it yet but the feature list is what I&#8217;ve been looking for, for a while now so fingers crossed (<a href=\"https:\/\/www.weatherads.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.weatherads.io\/<\/a>) <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>RSA Adder Script. A bespoke script for one account that pauses search keywords if our organic ranking is #3 or higher, and restarts the keyword if the organic ranking drops below #3. Link Checker, Anomaly Checker. A few WIP scripts tooI\u2019m bigger user of my custom columns tbf. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>The most important &#8220;rule&#8221; about rules and scripts is pragmatism. Humans are fallible and if you don&#8217;t account for it, you&#8217;ll break your account. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Oooh&nbsp;<a href=\"https:\/\/ppcchatgroup.slack.com\/team\/U04HUL8AXMX\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a>&nbsp;I&#8217;d be interested if you&#8217;d be willing to share it. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> &nbsp;I feel like the rules you use in accounts is an ode to things that have gone wrong in the past. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a> interested in whether (haha) you like that better than the Optmyzr weather tool. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/grant-douglas-61623b113\/\" target=\"_blank\" rel=\"noreferrer noopener\">@GrantDouglas<\/a> and I played with the optmyzr weather one! We need more control over the length of the forecast and the trigger actions, otherwise we&#8217;d totally use that. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> and <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a> this is something I\u2019m always meaning to use but don\u2019t have the time to setup and test. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a> can I bug you offline for more info? <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Absolutely! <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>I would really like to start using scripts more but I don&#8217;t understand how to implement them and can&#8217;t figure out how to learn the basics &#8211; like literally how to run a script. Open to any suggestions. Embarassed to even ask this&#8230;<a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>Scripts &amp; Rules are a must. I love them both!&nbsp; <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a> I don\u2019t think you are alone\u2026 gives me ideas for content. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> &nbsp;I\u2019m happy to help on this content idea if you need co-writers. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a> &#8211; If you ever want someone to walk you through adding a script to an account my DM&#8217;s are always open! Happy to talk you through it. <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a> Mike Rhodes does a course that is great for learning the basics, recently ran it for quite&nbsp; a low cost too. <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a> and <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a> Thanks so much. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q4: What is your favorite time saving tip for PPC management?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Know what you want to build and optimize toward at the start. If you know that, you can create templates and workflows around it. If you don&#8217;t you end up wasting time on multiple conflicting initiatives. Also have a copy\/paste server in discord <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Bonus points if you call it copy pasta. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Pivot tables are amazing for data segmenting and analysis. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Having an actual process is huge. While each account\u2019s details are different, the underlying foundation is the same. So codify what you can for yourself. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>The amount of time I\u2019ve saved using Pivot Tables and\/or =concatenate formulas in Google Sheets is insaneSpeaking of Google, Google Ads Editor and Microsoft Ads Editor are brilliant too for making bulk changes or a lot of small changes in one go (especially if you have no internet access) <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Have a script running or some automation that gives you a summary of what happened in the account the day before, sends an alert if something looks out of the ordinary. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>How did I forget the editors??? I&#8217;m constantly in those. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Have to do something new or create a new solution or tool, document how you made it, how to use it and how to replicate the results. This will save future you and your team soooo much time. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>I&#8217;d say pacing and live\/end rules save me the most time. it&#8217;s basic, but if you get the basics wrong, you have a lot of meetings and write offs to deal with. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Figure out what moves the needle and don\u2019t focus on anything else. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a> Drop us your&nbsp;scripts, we\u2019re all dying for them. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>2nd <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> &#8212; codify what you can, pivot based on client needs\/preferences if required. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>I\u2019ve been tempted to do a whole BrightonSEO talk on my love for Pivot Tables and the =concatenate formula. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a>  I&#8217;d go to that talk. <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Maybe I should submit it for bSEO San Diego then. <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/p>\n\n\n\n<p>Pivot Tables are soo helpful. So is Editor &#8211; Editor keeps functionalities Google removes for longer lol. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q5: Are there any tools that you wish existed that don\u2019t and\/or are there functionalities within a tool you currently use that you wish existed?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I&#8217;m just here for the answers. I&#8217;ll get this started with something I wish Optmyzr would invest in: more robust support for creative and audiences. Please back me up so our dev team can do this <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Media Plan and Forecasting Tool. There are some, not completely automated though.<a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>Ohhh <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a> &nbsp;forecasting is a good one. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Forecasting for SURE. I don&#8217;t have a great answer for this, because most of what we need done is bespoke <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Richard Fergie has a tool called Forecast Forge but that is an area that is lacking in a lot of tools. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>What would you want the forecasting tool to do. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>FB &amp; LI specifically. LinkedIn crashes on me a lot. FB overwrites my copy if I move through the text boxes too fast. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>I do a lot with competitive research and it is a lot of manual work\u2026. I would love something that did data gathering in a more automated way. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Ideally, take historical data, and combine it seasonality &amp; budget allocation. What keyword &amp; performance planner does, but better? This is a little vague, needs better articulation. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>Competitive research is hard because to do it you need to scrape data and be in violation of API and channel revenue partnerships. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Is there a tool that does essentially a \u201ccompetitor tracker\u201d that I am unaware of? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>That&#8217;s why most tools struggle there &#8211; but it&#8217;s a valid request. offline editor too! <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a> would you want it to be just your data or would you want industry data too? <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a>&nbsp;I use ppcreveal for it. Not 100% there but does the job for me. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> Industry level benchmarks would definitely help for goal setting\/comparison. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a> Does Optmyzr show \u201chow you\u2019re doing in your industry\u201d type data&nbsp;? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>So Optmyzr does have that for current performance &#8211; I&#8217;ll check with the team to see how hard it would be to put that in a forecasting tool. Yes, <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> &nbsp;&#8211; it&#8217;s our PPC Benchmark tool. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>If you want to try out Optmyzr, I do have a PPC Chat affiliate link, so you can try it out and support the community. A win win! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPCChat Participants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Julia Vyse <a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noreferrer noopener\">@JuliaVyse<\/a><\/li><li>Julie F Bacchini <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/li><li>Navah Hopkins <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/li><li>Meriem <a href=\"https:\/\/twitter.com\/4m_digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Meriem<\/a><\/li><li>Chris Murray <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/li><li>Andy Hathaway <a href=\"https:\/\/www.linkedin.com\/in\/andyhath\/\" target=\"_blank\" rel=\"noreferrer noopener\">@AndyHathaway<\/a><\/li><li>Ali Mehdi Mukadam\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/li><li>Chris Ridley <a href=\"https:\/\/twitter.com\/C_J_Ridley\" target=\"_blank\" rel=\"noreferrer noopener\">@C_J_Ridley<\/a><\/li><li>Sam <a href=\"https:\/\/twitter.com\/DigitalSamIAm\" target=\"_blank\" rel=\"noreferrer noopener\">@DigitalSamIAm<\/a><\/li><li>Tim Halloran\u00a0<a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/li><li>Michele Jaeger <a href=\"https:\/\/twitter.com\/MicheleJaeger1\" target=\"_blank\" rel=\"noreferrer noopener\">@MicheleJaeger1<\/a><\/li><li>Duane Brown <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/li><li>Reva Minkoff <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/cpc-growth-trends-google-paid-search-shopping-ads-text-ads-2020-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPC Growth Trends in Google Paid Search, Shopping Ads, &amp; Text Ads (2020-2024)<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/free-google-ads-script-by-karooya\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free Google Ads Script By Karooya<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-identify-negative-keywords-that-improve-ad-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Identify Negative Keywords that Improve Ad Performance?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are a seasoned marketer or new to PPC, PPC tools and time-saving techniques help to enhance overall productivity. During this week&#8217;s PPCChat session, hosted by Julie F Bacchini, participants discussed the tools that assist PPC professionals in managing their campaigns, shared their favorite time-saving tips for PPC management, and covered much more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-24924","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=24924"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24924\/revisions"}],"predecessor-version":[{"id":24943,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/24924\/revisions\/24943"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=24924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=24924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=24924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}