Ads Creative Studio planned to sunset in Q1 2025<\/a>:- Google will discontinue Ads Creative Studio in the first quarter of 2025. Here’s the timeline for the sunset:<\/p>\n\n\n\n Antitrust Ruling on Google: Key Transparency Measures for Advertisers Explained<\/a>:- The U.S. vs. Google antitrust ruling has significantly changed the search text advertising market. This post highlights the key proposals from the judgment: greater access to ad performance data, improved keyword matching, transparent auction processes, and increased data portability.<\/p>\n\n\n\n DOJ plans to push for Chrome sale after Google antitrust victory<\/a>:- The DOJ is set to push for the sale of Google’s Chrome following its victory in an antitrust case. This action and restrictions on Google\u2019s product integrations could significantly impact how ads are delivered, measured, and optimized. It may also pave the way for greater competition and transparency in the advertising industry.<\/p>\n\n\n\n Increasing the power of engagement and creators on YouTube<\/a>:- For brands, YouTube offers a platform to connect with and engage audiences at every stage of the buying journey, including through YouTube Shorts. Google has introduced a range of new tools to help brands stand out and build meaningful connections on YouTube, leveraging both Shorts and collaborations with YouTube creators.<\/p>\n\n\n\n Google Ads Introduces \u201cConversation Started\u201d Conversion Action<\/a>:- Google Ads has launched a new conversion action called ‘Conversation Started,’ aimed at tracking when users initiate conversations via message-based assets. While details of the rollout suggest compatibility with various messaging platforms, it seems specifically designed for WhatsApp Message Assets in Google Ads.<\/p>\n\n\n Copilot enhancements and other updates for November<\/a>:- Microsoft announced some exciting product updates in November. A few updates are: <\/p>\n\n\n\n Review past incidents with ease on Ads Status in your preferred language<\/a>:- With the ‘History’ page in Amazon Ads, advertisers can now access and review communications and status updates from Amazon Ads over the past six months.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Hello, valued PPC professionals! We\u2019re excited to bring you the latest updates from the world of PPC in this comprehensive monthly roundup. Stay informed and ahead of the game with these key insights.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-25261","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=25261"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25261\/revisions"}],"predecessor-version":[{"id":25275,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25261\/revisions\/25275"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=25261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=25261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=25261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Conversation](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/12\/Conversation-action-whatsapp-message-google-ads.jpg\")
<\/a><\/figure><\/div>\n\n\n