{"id":25295,"date":"2024-12-11T11:39:02","date_gmt":"2024-12-11T06:09:02","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=25295"},"modified":"2024-12-11T11:39:03","modified_gmt":"2024-12-11T06:09:03","slug":"ppcchat-ppc-holiday-wish-list-3","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-ppc-holiday-wish-list-3\/","title":{"rendered":"PPCChat | PPC Holiday Wish List | 10th December 2024"},"content":{"rendered":"\n<p class=\"lead\">PPCChat is a forum where experts share their insights and concerns about leading PPC platforms. This week, PPC professionals shared their holiday wish lists for Google Ads, Microsoft Advertising, Meta, and more. Here&#8217;s a recap of this week&#8217;s PPCChat session, hosted by <a href=\"https:\/\/x.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">Julie F. Bacchini<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q1-what-is-on-your-holiday-wish-list-for-google-ads-or-microsoft-ads\"><strong>Q1: What is on your holiday wish list for Google Ads or Microsoft Ads?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Search term data? The old look and feel (interface) and lower cpcs. <a href=\"https:\/\/twitter.com\/runnerkik\" target=\"_blank\" rel=\"noreferrer noopener\">@runnerkik<\/a><\/p>\n\n\n\n<p>If I could make my Google Ads wishes come true, they would include: <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Better support<\/li><li>More transparency<\/li><li>Bring back all query data<\/li><\/ul>\n\n\n\n<p>Exact search being exact search. <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>CLS filtering for placements, search term data, ability to direct PMax spend towards prioritized channels. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Also, search term data and better support would be the next items on my list. <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>More transparency &#8211; especially in PMax, Demand Gen, and RSAs. Would love to know exactly what is working! <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>I would also love to see Google and Microsoft Ads use some of their allegedly super awesome amazing AI to show actual insights like: <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>you are paying more than your direct competitors, this might be why<\/li><li>here are placements that are wasting your spend<\/li><li>your ads get fewer clicks than your competitors &#8211; this might be why<\/li><\/ul>\n\n\n\n<p>I would love to get the dedicated agency teams back. Miss the old structure. <a href=\"https:\/\/twitter.com\/revaminkoff\" target=\"_blank\" rel=\"noreferrer noopener\">@revaminkoff<\/a><\/p>\n\n\n\n<p>As long as we are wishing\u2026 how about some standards for sites that can have ads placed on them???? The amount of trash placements out there is STAGGERING. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Small things: <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>day of the week starts on Monday by default<\/li><li>Not rename things in GMC Next that was not broken<\/li><li>That Google Analytics and other Google products has a similar Manager Account for Google Ads or Advanced Accounts like GMC<\/li><li>Looker Studio would not break as often<\/li><li>That you can sort by any column in GMC Next<\/li><\/ul>\n\n\n\n<p>Ohhh how about data on the AI overviews that keywords trigger? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> &nbsp;that&#8217;s where my cls wish comes from. <a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/p>\n\n\n\n<p>Accepting we&#8217;re stuck with the new UI, please at least let us collapse\/shrink the side bar. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q2: What is on your holiday wish list for Meta or any other ad platforms?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I wish that Microsoft would merge LinkedIn with Microsoft Ads already. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>That they stop trying to shove all their AI down our throats and that we have to turn it off each time we duplicate an ad. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p>That Meta would have any type of actual support for advertisers who are not mega brands. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I don\u2019t run me ads, but it drives me crazy to see all the clickbait non-friend stuff in the feed\u2026It\u2019s wildly inappropriate. I\u2019d actually like to only see my friends and family content on a timeline format versus algorithm and I\u2019d like to see ads for brands that I wanna discover like the good old days&nbsp;\u2026<a href=\"https:\/\/twitter.com\/runnerkik\" target=\"_blank\" rel=\"noreferrer noopener\">@runnerkik<\/a><\/p>\n\n\n\n<p>Shouldn\u2019t retargeting be better with all the AI capabilities? It is especially bad on FB where if you interact with an ad, you immediately see ads for very similar things like every third post. It is terrible for advertisers. I miss the days when you could get more insights from audience data on platforms like FB too. I did a project 5 or 6 years ago where we were literally running ads on FB to figure out what kind of content resonated with which audiences and their particular characteristics. It was the most interesting project I have ever worked on. And you cannot do that kind of insight acquisition today. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I also wish more of the tech would work outside the USA and in countries with smaller populations like Canada, UK, Australia\u2026ect. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p>If AI\/ML are meant to help us, then let it off the leash. If placements are trash, tell us. If we&#8217;re spending $5K a month on lookalikes and it assesses the data and finds that interests are best, tell us to turn of LLA &amp; maximize interests ad sets. Give the AI a personality based off data &#8211; not sales-driven knowledge graphs. Let off-leash ML doesn&#8217;t worry about maximizing shareholder coffers. Let it give us all the advice based on data only, not scripts. Pmax, Advantage+, ASC, etc. It&#8217;s like a friend of your friend that tries to get in with you, at first you think it&#8217;s friendly, but you notice every word out of there mouth feels manipulative, like they have hidden agendas. Same with Google\/Meta ML. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>I would love Microsoft to improve the bulk editing capabilities both in MSFT Ads and LinkedIn. Too many clicks to make repetitive changes. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>Agreed. LinkedIn has crashed on me so many times when filtering or making large changes. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>The MSFT editor has so many frustrating UX inconsistencies that I&#8217;d happily use a wish on getting standardised. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Want to edit an RSA? Now you have to scroll to save it&#8230;<\/li><li>Want to edit a sitelink? Select it, click edit, *click edit again, and then it opens in a side bar&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q3: What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>List goes: <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Making changes to their site without telling us and thus breaking tracking<\/li><li>Making changes to their site and removing GTM entirely<\/li><li>Think that just because there&#8217;s a high CTR means it&#8217;ll result in a high CR<\/li><\/ul>\n\n\n\n<p>#2 feels like a story. (a story I want to hear sometime) <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>It&#8217;s happened too many times. It&#8217;s a whole freaking series. <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>Ohh good god\u2026 <a href=\"https:\/\/twitter.com\/runnerkik\" target=\"_blank\" rel=\"noreferrer noopener\">@runnerkik<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Actually value what we do (management)<\/li><li>Don\u2019t ask me to outline everything on a proposal so you can either do it yourself or take it elsewhere.<\/li><\/ol>\n\n\n\n<p>I wish they had more realistic ideas about the demand for their products or services\u2026 the early internet mythos is still pervasive. Like a lot of businesses think if they just have the right Google ad their business will blow up to the point of crashing it. And that just isn\u2019t where most businesses are. Having that mindset gets in the way of being able to do good work for them and get them reasonable results. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Come to discovery meetings with &#8211; at minimum &#8211; a guideline budget, instead of being surprised their &#8216;ideal&#8217; strategy is out of their price range. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>We&#8217;ve had clients be cagey about their numbers (margins etc) and that doesn&#8217;t help anyone. <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>Stop asking for reporting that no one reads\u2026<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I also want the number of no-shows to calls about their campaigns to reduce as well. <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>Going into Google to check if their ads are running. <a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>Take landing pages &amp; CRO seriously. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p>Making changes in the accounts goes without saying, right? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Also, provide or consolidate all their campaign prep feedback on the first round, why am I getting 5 different opinions spread across a week. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a> and not mentioning they&#8217;ve made those changes. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a> A single point of authority is key to not losing your mind. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>We shifting and going 100% into ecom, DTC and retail next year. I wish most realized and accepted that the market has changed in so many ways. 2023 results are rarely what brands will seeing 2024. Some of our clients are but some are flat and some are also down. If I could make it rain cash I would tomorrow\u2026.but so much are out of our control. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p>What they knew? Lack of collaboration on requested assets slows down experiments and tests. If I need it Dec. 2, that means I won&#8217;t them in-channel till Dec. 9 (unless I hurry or switch priorities), which means I won&#8217;t have conversion data till late Dec, early Jan.If you change priorities, it&#8217;s going to take a while to switch gears across your account. Especially when you&#8217;ve already trained value-bidding models on a different priority. KW research, kw tests, bidding, conv. setup, ML learning windows. It&#8217;s a lot of work. Rarely is that understood. If you ignore my strategic advice re: product, pricing, necessary UI\/CRO requests, it&#8217;s going to hurt your performance. Similarly, if I do an honest audit of a lack of performance and it points back to those items which were ignored or put off being the culprit, it&#8217;s hypocritical to point the finger back on my team. Especially when the data, logic, &amp; recommendations were clear as day.Impatience during learning periods.Contradictory goals. <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a> similar story in B2B, market is changing fast, and throwing more money at it isn&#8217;t necessarily going to fix the target shortfall. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>Especially heading into 2025 &#8211; there is much outside of our control that can significantly impact PPC performance. Listen to us when we bring these topics up. <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a> About 30% of our biz is B2B ecom and that is changing even faster we have found in the last 18 months. More are looking to modernize their tech and get better at conversion tracking. B2B is anything but boring for those who think it is. Hottest space in 2025 I will say. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q4: What is on your holiday wish list for the PPC industry?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I will take suggestions or wishes for PPC Chat here in this thread too! I would like more voices heard. There are so many really smart PPCers who want to publish articles or speak at conferences or be on webinars or podcasts. I\u2019m doing what I can on that front, but I\u2019d love to see more! <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Less of a wish and more a point of interest is the rise of new channels. Although it means more complication I&#8217;d like to see new search engines start legitimately challenging Google for market share so we&#8217;re not as beholden to them. By way of examples, I&#8217;m thinking of Perplexity&#8217;s new ad offering and Brave as two interesting ones. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>That churn &amp; burn agencies burn to the ground. Client stop just looking at the cost and everyone stopped doing free account audits. We are leaving so much money on the table as an industry that we are kicking ourselves in the arse and it anit pretty. We sold and worked on TWO $10K audits this year, among dozens and dozes of others paid account audits. When I say there is tons of money\u2026 I mean tons of money.&nbsp;<a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p>An industry-wide agreement to charge for all discovery would be very lucrative. <a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/p>\n\n\n\n<p>&nbsp;In honor of my Irish gramma:&#8221;May your pipeline be full and your hours brim o\u2019er,<br>With tasks so abundant you can\u2019t count them all more.<br>May your clients be gentle, their budgets so kind,<br>To trust in your wisdom and not change their mind.<br>As the data flows true and each conversion takes flight,<br>May your dashboards shine bright in the glow of the night.<br>And when all\u2019s said and done and each metric is met,<br>May your fortune and favor grow richer yet!&#8221; <a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/p>\n\n\n\n<p>Master the basics + embrace AI. PPC is a subset of marketing and not a replacement of marketing<br>Look at all areas holistically. Try to tie in results with business KPIs. Cross-functional work is going to be a must. <a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a> Nothing wrong with the Irish Tim. They know what they are doing. <a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/p>\n\n\n\n<p>Enjoy the last few days of the year. Spend time outside of work on rewarding activities that bring joy to your life and the lives of others. <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">@robert_brady<\/a><\/p>\n\n\n\n<p>It has been a hot minute since we have been in a rough or very uncertain economy, so maybe some education on surviving and thriving in more difficult economic times? <a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPCChat Participants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Julie F Bacchini&nbsp;<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noreferrer noopener\">@NeptuneMoon<\/a><\/li><li>Ali Mehdi Mukadam&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/alimehdimukadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">@alimehdimukadam<\/a><\/li><li>Robert Brady&nbsp;<a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noreferrer noopener\">@robert_brady<\/a><\/li><li>Navah Hopkins&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\" target=\"_blank\" rel=\"noreferrer noopener\">@navahhopkins<\/a><\/li><li>Duane Brown&nbsp;<a href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\" rel=\"noreferrer noopener\">@duanebrown<\/a><\/li><li>Tim Halloran&nbsp;<a href=\"https:\/\/twitter.com\/timmhalloran\">@timmhalloran<\/a><\/li><li>Chris Murray&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/chris-murray120\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrisMurray<\/a><\/li><li>Sarah Stemen&nbsp;<a href=\"https:\/\/twitter.com\/runnerkik\" target=\"_blank\" rel=\"noreferrer noopener\">@runnerkik<\/a><\/li><li>Ameet Khabra&nbsp;<a href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\" rel=\"noreferrer noopener\">@adwordsgirl<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/antitrust-ruling-google-key-transparency-measures-for-advertisers-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">Antitrust Ruling on Google: Key Transparency Measures for Advertisers Explained<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/blocking-misspelled-searches-just-got-easier-google-ads-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blocking Misspelled Searches Just Got Easier | Google Ads Update<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/mastering-google-ads-ad-copy-comprehensive-faq-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Write Google Ads Copy Like a Ninja: Your FAQ Handbook<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PPCChat is a forum where experts share their insights and concerns about leading PPC platforms. This week, PPC professionals shared their holiday wish lists for Google Ads, Microsoft Advertising, Meta, and more. Here&#8217;s a recap of this week&#8217;s PPCChat session, hosted by Julie F. Bacchini.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-25295","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=25295"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25295\/revisions"}],"predecessor-version":[{"id":25306,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25295\/revisions\/25306"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=25295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=25295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=25295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}