From AI-powered campaign optimizations to advanced analytics and new ad formats, Google Ads introduced powerful solutions designed to enhance campaign performance, streamline ad management, and drive meaningful engagement with audiences.<\/p>\n\n\n
![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2024\/12\/Google-ads-launches-for-2024.png\")
<\/a><\/figure><\/div>\n\n\nAccelerate Growth with Cutting-Edge AI Solutions<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nGoogle’s AI-powered solutions have helped maximize campaign performance. They have unlocked new ways to drive better results than any other paid advertising platform.<\/p>\n\n\n\n
<\/div>\n\n\n\nGoogle AI is Powering the Future of Search<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- To connect people quickly with relevant businesses, products, and services, Ads in AI Overviews<\/a> are now available for mobile users in the US.<\/li>
- Shopping Ads on Google Lens<\/a> helps to connect with new customers<\/li>
- Develop high-performing Search campaigns using the conversational experience<\/a> powered by Gemini models. Google is currently rolling this feature out in Spanish, French, and German.<\/li>
- Brand inclusions<\/a> allow your branded search campaigns to leverage the advantages of the broad match while ensuring ads are shown only for queries that feature your chosen brands.<\/li>
- Use a single negative keyword<\/a> to exclude misspelled variations, rather than manually adding each misspelling as a separate negative.<\/li>
- Discover additional search terms in the search terms report. Misspelled search queries<\/a> and their correctly spelt counterparts are now included in the Search Term report<\/a><\/span>.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Maximize Your Marketing with Google AI and Performance Max<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n1.<\/strong> Improved reporting and insights <\/strong><\/h4>\n\n\n\n- With asset-level reporting<\/a>, understand which assets drive the best conversion performance.<\/li>
- Identify underperforming asset groups using asset coverage reports.<\/li>
- Segment and download the performance data of your asset groups to conduct a more detailed analysis of your campaign results.<\/li>
- Uncover new audience insights<\/a> with Detailed demographics which help to understand untapped segments.<\/li>
- Optimize campaign budgets with budget pacing insights<\/a>. This allows you to monitor real-time spending, providing insights into your current and projected campaign expenses, as well as your forecasted conversion performance.<\/li>
- Final URL expansion<\/a> allows you to appear in new, high-value search queries and direct customers to landing pages that better align with their intent.<\/li>
- Overhauled performance insights<\/a>, a single streamlined view which is a combination of insights, explanations, and recommendations.<\/li>
- Utilize impression share reporting<\/a> in Performance Max to gain insights into your presence for text and Shopping ads on the Search results page, and to determine if you’re losing visibility to competitors.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
2. Drive stronger ROI<\/strong><\/h4>\n\n\n\n- Acquire new customers that are high value <\/strong>with the new customer acquisition goal<\/a><\/li>
- Show ads that feature <\/strong>redeemable store coupons<\/strong><\/a> <\/strong>to help you drive more store visits and sales <\/li>
- Use improved Ad Strength<\/a>. Advertisers who improve their Performance Max Ad Strength to \u201cExcellent\u201d see 6% more conversions on average.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Demand Gen and Google AI for Better Reach<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nAssign video assets to specific surfaces based on creative preferences<\/a>, allowing you to have greater control over the placement of your ads.<\/p>\n\n\n\nConnect with new audiences similar to your existing customers with lookalike segments<\/a><\/p>\n\n\n\n<\/div>\n\n\n\nStand Out in Retail with AI-Powered Tools and Insights<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- Enhance shopping with the new Google Shopping<\/a>, featuring a deals page and AI tools for personalized product recommendations and insights.<\/li>
- Leverage the new feature in Product Studio<\/a> to create branded videos showcasing your product’s key attributes and features.<\/li>
- Optimize sales with AI-powered automated discounts<\/a> in the Merchant Center, dynamically adjusting Shopping ad prices to maximize gross profit across your inventory.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Optimize Creativity and Performance with New App Campaign Features<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- Boost in-app conversions with tailored nudges and recommendations for Web to App Connect<\/a> in Search, Performance Max, or Shopping campaigns.<\/li>
- Recent improvements to on-device conversion measurement<\/a> enhance the scalability and performance of your tCPA iOS app campaigns.<\/li>
- Quickly evaluate the performance of various creative concepts, such as a collection of new videos, through Uplift experiments for App campaigns<\/a>.<\/li>
- Analyze and tailor your app campaign performance reports with enhanced asset reporting<\/a>.<\/li>
- Use seasonality adjustments<\/a> to apply bid changes automatically based on upcoming promotional events.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Creative Assets Made Simple and Scalable with Enhanced Generative AI Capabilities<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- One can now use asset generation<\/a> in Performance Max, Demand Gen, Display, and App campaigns, in addition to 6 new languages: German, French, Spanish, Portuguese, Dutch, and Italian.<\/li>
- Google has partnered with Canva, Smartly, Pencil, and Typeface to make creating and uploading assets into Google Ads seamless.<\/li>
- Share ad previews with a review link, making collaboration easier for agencies and in-house teams. This feature is available in Performance Max, Demand Gen, and Display campaigns.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
New Opportunities in YouTube for Unique Experiences <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- Secure the top ad spot and engage your audience with First Position<\/a>, now available across all YouTube content at dynamic rates via Display & Video 360.<\/li>
- Leverage new buying controls in Video View Campaigns<\/a> for cost-per-view customization<\/a> and Shorts-only campaigns.<\/li>
- Get more engagement from your customers with fewer ad breaks<\/a> on YouTube-connected TVs. <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Click here<\/a> to explore the full list of features.<\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- Google\u2019s Proposed Final Judgment: Addressing Antitrust Concerns<\/a><\/li>
- How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store<\/a><\/li>
- Optimizing Google Ads Bids for Amazon Stores: A Step-by-Step Guide<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-25379","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=25379"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions"}],"predecessor-version":[{"id":25421,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions\/25421"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=25379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=25379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=25379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Google’s AI-powered solutions have helped maximize campaign performance. They have unlocked new ways to drive better results than any other paid advertising platform.<\/p>\n\n\n\n
Google AI is Powering the Future of Search<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- To connect people quickly with relevant businesses, products, and services, Ads in AI Overviews<\/a> are now available for mobile users in the US.<\/li>
- Shopping Ads on Google Lens<\/a> helps to connect with new customers<\/li>
- Develop high-performing Search campaigns using the conversational experience<\/a> powered by Gemini models. Google is currently rolling this feature out in Spanish, French, and German.<\/li>
- Brand inclusions<\/a> allow your branded search campaigns to leverage the advantages of the broad match while ensuring ads are shown only for queries that feature your chosen brands.<\/li>
- Use a single negative keyword<\/a> to exclude misspelled variations, rather than manually adding each misspelling as a separate negative.<\/li>
- Discover additional search terms in the search terms report. Misspelled search queries<\/a> and their correctly spelt counterparts are now included in the Search Term report<\/a><\/span>.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Maximize Your Marketing with Google AI and Performance Max<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n1.<\/strong> Improved reporting and insights <\/strong><\/h4>\n\n\n\n- With asset-level reporting<\/a>, understand which assets drive the best conversion performance.<\/li>
- Identify underperforming asset groups using asset coverage reports.<\/li>
- Segment and download the performance data of your asset groups to conduct a more detailed analysis of your campaign results.<\/li>
- Uncover new audience insights<\/a> with Detailed demographics which help to understand untapped segments.<\/li>
- Optimize campaign budgets with budget pacing insights<\/a>. This allows you to monitor real-time spending, providing insights into your current and projected campaign expenses, as well as your forecasted conversion performance.<\/li>
- Final URL expansion<\/a> allows you to appear in new, high-value search queries and direct customers to landing pages that better align with their intent.<\/li>
- Overhauled performance insights<\/a>, a single streamlined view which is a combination of insights, explanations, and recommendations.<\/li>
- Utilize impression share reporting<\/a> in Performance Max to gain insights into your presence for text and Shopping ads on the Search results page, and to determine if you’re losing visibility to competitors.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
2. Drive stronger ROI<\/strong><\/h4>\n\n\n\n- Acquire new customers that are high value <\/strong>with the new customer acquisition goal<\/a><\/li>
- Show ads that feature <\/strong>redeemable store coupons<\/strong><\/a> <\/strong>to help you drive more store visits and sales <\/li>
- Use improved Ad Strength<\/a>. Advertisers who improve their Performance Max Ad Strength to \u201cExcellent\u201d see 6% more conversions on average.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Demand Gen and Google AI for Better Reach<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nAssign video assets to specific surfaces based on creative preferences<\/a>, allowing you to have greater control over the placement of your ads.<\/p>\n\n\n\nConnect with new audiences similar to your existing customers with lookalike segments<\/a><\/p>\n\n\n\n<\/div>\n\n\n\nStand Out in Retail with AI-Powered Tools and Insights<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- Enhance shopping with the new Google Shopping<\/a>, featuring a deals page and AI tools for personalized product recommendations and insights.<\/li>
- Leverage the new feature in Product Studio<\/a> to create branded videos showcasing your product’s key attributes and features.<\/li>
- Optimize sales with AI-powered automated discounts<\/a> in the Merchant Center, dynamically adjusting Shopping ad prices to maximize gross profit across your inventory.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Optimize Creativity and Performance with New App Campaign Features<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- Boost in-app conversions with tailored nudges and recommendations for Web to App Connect<\/a> in Search, Performance Max, or Shopping campaigns.<\/li>
- Recent improvements to on-device conversion measurement<\/a> enhance the scalability and performance of your tCPA iOS app campaigns.<\/li>
- Quickly evaluate the performance of various creative concepts, such as a collection of new videos, through Uplift experiments for App campaigns<\/a>.<\/li>
- Analyze and tailor your app campaign performance reports with enhanced asset reporting<\/a>.<\/li>
- Use seasonality adjustments<\/a> to apply bid changes automatically based on upcoming promotional events.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Creative Assets Made Simple and Scalable with Enhanced Generative AI Capabilities<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- One can now use asset generation<\/a> in Performance Max, Demand Gen, Display, and App campaigns, in addition to 6 new languages: German, French, Spanish, Portuguese, Dutch, and Italian.<\/li>
- Google has partnered with Canva, Smartly, Pencil, and Typeface to make creating and uploading assets into Google Ads seamless.<\/li>
- Share ad previews with a review link, making collaboration easier for agencies and in-house teams. This feature is available in Performance Max, Demand Gen, and Display campaigns.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
New Opportunities in YouTube for Unique Experiences <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n- Secure the top ad spot and engage your audience with First Position<\/a>, now available across all YouTube content at dynamic rates via Display & Video 360.<\/li>
- Leverage new buying controls in Video View Campaigns<\/a> for cost-per-view customization<\/a> and Shorts-only campaigns.<\/li>
- Get more engagement from your customers with fewer ad breaks<\/a> on YouTube-connected TVs. <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Click here<\/a> to explore the full list of features.<\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- Google\u2019s Proposed Final Judgment: Addressing Antitrust Concerns<\/a><\/li>
- How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store<\/a><\/li>
- Optimizing Google Ads Bids for Amazon Stores: A Step-by-Step Guide<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-25379","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=25379"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions"}],"predecessor-version":[{"id":25421,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions\/25421"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=25379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=25379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=25379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- To connect people quickly with relevant businesses, products, and services, Ads in AI Overviews<\/a> are now available for mobile users in the US.<\/li>
- Shopping Ads on Google Lens<\/a> helps to connect with new customers<\/li>
- Develop high-performing Search campaigns using the conversational experience<\/a> powered by Gemini models. Google is currently rolling this feature out in Spanish, French, and German.<\/li>
- Brand inclusions<\/a> allow your branded search campaigns to leverage the advantages of the broad match while ensuring ads are shown only for queries that feature your chosen brands.<\/li>
- Use a single negative keyword<\/a> to exclude misspelled variations, rather than manually adding each misspelling as a separate negative.<\/li>
- Discover additional search terms in the search terms report. Misspelled search queries<\/a> and their correctly spelt counterparts are now included in the Search Term report<\/a><\/span>.<\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\nMaximize Your Marketing with Google AI and Performance Max<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n1.<\/strong> Improved reporting and insights <\/strong><\/h4>\n\n\n\n
- With asset-level reporting<\/a>, understand which assets drive the best conversion performance.<\/li>
- Identify underperforming asset groups using asset coverage reports.<\/li>
- Segment and download the performance data of your asset groups to conduct a more detailed analysis of your campaign results.<\/li>
- Uncover new audience insights<\/a> with Detailed demographics which help to understand untapped segments.<\/li>
- Optimize campaign budgets with budget pacing insights<\/a>. This allows you to monitor real-time spending, providing insights into your current and projected campaign expenses, as well as your forecasted conversion performance.<\/li>
- Final URL expansion<\/a> allows you to appear in new, high-value search queries and direct customers to landing pages that better align with their intent.<\/li>
- Overhauled performance insights<\/a>, a single streamlined view which is a combination of insights, explanations, and recommendations.<\/li>
- Utilize impression share reporting<\/a> in Performance Max to gain insights into your presence for text and Shopping ads on the Search results page, and to determine if you’re losing visibility to competitors.<\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\n2. Drive stronger ROI<\/strong><\/h4>\n\n\n\n
- Acquire new customers that are high value <\/strong>with the new customer acquisition goal<\/a><\/li>
- Show ads that feature <\/strong>redeemable store coupons<\/strong><\/a> <\/strong>to help you drive more store visits and sales <\/li>
- Use improved Ad Strength<\/a>. Advertisers who improve their Performance Max Ad Strength to \u201cExcellent\u201d see 6% more conversions on average.<\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\nDemand Gen and Google AI for Better Reach<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\nAssign video assets to specific surfaces based on creative preferences<\/a>, allowing you to have greater control over the placement of your ads.<\/p>\n\n\n\n
Connect with new audiences similar to your existing customers with lookalike segments<\/a><\/p>\n\n\n\n
<\/div>\n\n\n\nStand Out in Retail with AI-Powered Tools and Insights<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n- Enhance shopping with the new Google Shopping<\/a>, featuring a deals page and AI tools for personalized product recommendations and insights.<\/li>
- Leverage the new feature in Product Studio<\/a> to create branded videos showcasing your product’s key attributes and features.<\/li>
- Optimize sales with AI-powered automated discounts<\/a> in the Merchant Center, dynamically adjusting Shopping ad prices to maximize gross profit across your inventory.<\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\nOptimize Creativity and Performance with New App Campaign Features<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n- Boost in-app conversions with tailored nudges and recommendations for Web to App Connect<\/a> in Search, Performance Max, or Shopping campaigns.<\/li>
- Recent improvements to on-device conversion measurement<\/a> enhance the scalability and performance of your tCPA iOS app campaigns.<\/li>
- Quickly evaluate the performance of various creative concepts, such as a collection of new videos, through Uplift experiments for App campaigns<\/a>.<\/li>
- Analyze and tailor your app campaign performance reports with enhanced asset reporting<\/a>.<\/li>
- Use seasonality adjustments<\/a> to apply bid changes automatically based on upcoming promotional events.<\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\nCreative Assets Made Simple and Scalable with Enhanced Generative AI Capabilities<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n- One can now use asset generation<\/a> in Performance Max, Demand Gen, Display, and App campaigns, in addition to 6 new languages: German, French, Spanish, Portuguese, Dutch, and Italian.<\/li>
- Google has partnered with Canva, Smartly, Pencil, and Typeface to make creating and uploading assets into Google Ads seamless.<\/li>
- Share ad previews with a review link, making collaboration easier for agencies and in-house teams. This feature is available in Performance Max, Demand Gen, and Display campaigns.<\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\nNew Opportunities in YouTube for Unique Experiences <\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n- Secure the top ad spot and engage your audience with First Position<\/a>, now available across all YouTube content at dynamic rates via Display & Video 360.<\/li>
- Leverage new buying controls in Video View Campaigns<\/a> for cost-per-view customization<\/a> and Shorts-only campaigns.<\/li>
- Get more engagement from your customers with fewer ad breaks<\/a> on YouTube-connected TVs. <\/li><\/ul>\n\n\n\n
<\/div>\n\n\n\nClick here<\/a> to explore the full list of features.<\/p>\n\n\n\n
<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n
- Google\u2019s Proposed Final Judgment: Addressing Antitrust Concerns<\/a><\/li>
- How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store<\/a><\/li>
- Optimizing Google Ads Bids for Amazon Stores: A Step-by-Step Guide<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-25379","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=25379"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions"}],"predecessor-version":[{"id":25421,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25379\/revisions\/25421"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=25379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=25379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=25379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- How Amazon Sellers Can Use Affiliate Marketing to Promote Their Products and Store<\/a><\/li>
- Leverage new buying controls in Video View Campaigns<\/a> for cost-per-view customization<\/a> and Shorts-only campaigns.<\/li>
- Recent improvements to on-device conversion measurement<\/a> enhance the scalability and performance of your tCPA iOS app campaigns.<\/li>
- Leverage the new feature in Product Studio<\/a> to create branded videos showcasing your product’s key attributes and features.<\/li>
- Show ads that feature <\/strong>redeemable store coupons<\/strong><\/a> <\/strong>to help you drive more store visits and sales <\/li>
- Shopping Ads on Google Lens<\/a> helps to connect with new customers<\/li>