Introducing Ads in Threads: Extend Your Campaigns to a Rapidly Growing Community<\/a>:- Meta is testing ads on Threads with a small group of advertisers to help users discover brands they love. Advertisers can easily extend their existing image ads to Threads with a simple checkbox.<\/p>\n\n\n\n Kick off 2025 with new Performance Max features<\/a>:- Following the launch of a suite of powerful Performance Max features in 2024, Google is now introducing new enhancements to PMax aimed at improving results and providing greater transparency into the factors driving performance. These features are:<\/p>\n\n\n\n Unlock Deeper Insights with Microsoft Clarity\u2019s Google Ads Integration<\/a>:- The Google Ads integration with Microsoft Clarity, initially introduced in a private preview in December 2024, is now available to all users! This integration links Google Ads performance metrics with Clarity\u2019s behavioural insights, providing a comprehensive approach to analyzing and optimizing advertising campaigns.<\/p>\n\n\n Reddit introduces business analytics tools and AMA ads<\/a>:- Reddit has introduced two major product updates: a trends analysis tool for businesses and a new ad format designed for its well-known Ask Me Anything (AMA) sessions. These innovations offer a fresh way to tap into genuine discussions among the platform\u2019s 100 million daily active users.<\/p>\n\n\n\n Meta Updates Audience Targeting Options for Advantage+ Catalog Ads<\/a>:- As part of Meta’s ongoing efforts to enhance its automated ad targeting features, the “Audience Types” option will no longer be available for Advantage+ catalog ads with the sales objective. However, advertisers will still have the ability to retarget ads and reach potential customers through catalog custom audiences.<\/p>\n\n\n\n Meridian is now available to everyone<\/a>:- Google is introducing Meridian, an open-source marketing mix model (MMM) designed for marketers and data scientists. This tool enables consumers to make more informed, data-driven decisions when evaluating outcomes across various channels.<\/p>\n\n\n\n New ways to help you drive performance with Demand Gen<\/a>:- Google is launching new features to improve your Demand Gen campaigns, offering expanded controls for channel-specific customization, enhanced creative options, and more detailed product and in-store information in your ads.<\/p>\n\n\n\n Amazon Ads launches Amazon Retail Ad Service<\/a>:- Amazon Retail Ad Service allows online retailers to display product ads on their search, browse, and product pages, helping customers discover new options and make informed purchasing decisions.<\/p>\n\n\n\n Special ad categories have expanded and now include financial products and services<\/a>:-To ensure fairness in advertising, Meta is expanding its special ad categories beyond housing, employment, and credit to include more financial products and services. Starting January 21, 2025, U.S.-based advertisers or those targeting U.S. audiences must use the special ad category for financial campaigns. Ads may be rejected if the correct category is not selected.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Greetings readers! We’re thrilled to share the latest PPC updates in this in-depth monthly roundup. Stay up-to-date and ahead of the curve with these essential insights.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-25550","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=25550"}],"version-history":[{"count":12,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25550\/revisions"}],"predecessor-version":[{"id":25575,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/25550\/revisions\/25575"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=25550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=25550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=25550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Microsoft](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/02\/Microsoft-clarity-1024x501.jpg\")
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