{"id":25798,"date":"2025-03-27T01:26:31","date_gmt":"2025-03-26T19:56:31","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=25798"},"modified":"2025-03-27T01:26:32","modified_gmt":"2025-03-26T19:56:32","slug":"ppcchat-first-party-data-in-ppc","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-first-party-data-in-ppc\/","title":{"rendered":"PPCChat | First Party Data In PPC | 25th March 2025"},"content":{"rendered":"\n

Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini<\/a> discussed first-party data, the biggest challenges for the clients when it comes to first-party data, and what experts’ hopes are for first-party data in PPC in the future. <\/p>\n\n\n\n\n\n\n\n

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Q1: Are the brands that you work with effectively collecting any first party data from their customers and\/or prospects? If so, how are they doing it and what are they collecting? If not, why not? Let\u2019s define first-party data too\u2026 in my mind it is customer and\/or prospect data that a brand has collected in some way.<\/strong><\/h4>\n\n\n\n
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Yes and no\u2026 we\u2019ve got lots of data, plenty of it useful, but governance remains an issue. Too many transactional account emails and spam data being mixed in (B2B) @ChrisMurray<\/a><\/p>\n\n\n\n

I\u2019d say that first party data collection is hit and miss? Clients collect data about sales and prospects but it is not always kept in a terribly organized way. @NeptuneMoon<\/a><\/p>\n\n\n\n

Yes we’re collecting 1st party data from a variety of sources (digital and IRL). Making sure we have the appropriate opt-ins and opt-outs is key! @_GilHong<\/a><\/p>\n\n\n\n

Some. The public sector teams are very worried about it, but one crown corp is setting up a fully opt-in program we’re going to help run! @JuliaVyse<\/a><\/p>\n\n\n\n

Trying to get sales people to update their records in a standardized way is a near impossible task! @_GilHong<\/a><\/p>\n\n\n\n

Some do. Mixture of things.<\/p>\n\n\n\n