{"id":2584,"date":"2016-05-17T00:20:47","date_gmt":"2016-05-16T18:50:47","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2584"},"modified":"2017-06-29T09:48:45","modified_gmt":"2017-06-29T04:18:45","slug":"weekly-ppc-news-adwords-attribution","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-attribution\/","title":{"rendered":"Weekly PPC News – Beyond AdWords Last Click Attribution, Flexible Bidding & more"},"content":{"rendered":"

Learn about new data driven attribution model, measuring sitelink extensions performance, accessing Google Analytics insight on AdWords Express dashboard, links to Hero Conf session presentations, using dimension reports and more. All this and other PPC posts covered in this Week’s recap of PPC News.<\/p>\n

<\/p>\n

1.\u00a0AdWords Express now shows Google Analytics goal results<\/a><\/p>\n

Small business can link their AdWords Express account with Google Analytics account and view all conversion\/ goal completion data on their AdWords Express dashboard. Ginny Marvin<\/a> shares google’s new\u00a0announcement in this post.<\/p>\n\"adwords\n

 <\/p>\n

2.\u00a06 Reasons to Give AdWords\u2019 Flexible Bidding Strategies A Chance<\/a><\/p>\n

Andrea Taylor<\/a> discusses shares the 6 reasons that convinced her and will convince you to try AdWords flexible bidding strategies. Get more details here.<\/p>\n

 <\/p>\n

3.\u00a010 Things You Need to Know About New Data-Driven Attribution in AdWords<\/a><\/p>\n

Here are the ten key things that you must keep in mind that will help you move beyond last click attribution and identify the attribution model for your business. More details in this post.<\/p>\n

 <\/p>\n

4.\u00a0Easy AdWords Bidding Strategies for Newbies & Math Haters<\/a><\/p>\n

Bid strategy is an ongoing process and might appear challenging for newbies or the ones who hate numbers. Erin Sagin<\/a> shares some easy tips to get going with setting and adjusting your bids.<\/p>\n\"adwords\n

 <\/p>\n

5.\u00a0Move beyond last click attribution in AdWords<\/a><\/p>\n

In this latest announcement they share a best practices guide for ‘Beyond Last Click Attribution’ that will help you know how to act on attribution, determine how important last click attribution is for\u00a0your business and more.<\/p>\n

 <\/p>\n

6.\u00a0You Can Now Copy and Paste Ads and Keywords in Bing Ads<\/a><\/p>\n

Here’s a new feature that will help you copy paste similar ads or keywords from one campaign to the other within a single account. The pasting option has some additional features that further simplifies the copying task. More details here.<\/p>\n\"additional\n

 <\/p>\n

7.\u00a0How To Measure Sitelink Extensions Performance<\/a><\/p>\n

Extensions boost your ad quality and hence your Ad performance. Stephanie White<\/a> discusses about one of such ad extensions i.e., Sitelink Extension, how to review them by using AdWords and Analytics sitelink reports.<\/p>\n

 <\/p>\n

8.\u00a0Hero Conf 2016 Philadelphia \u2013 Session Presentations<\/a><\/p>\n

If you missed any of the sessions or didn\u2019t get a chance to attend the conference, then here is a list of presentation given by PPC experts. Here is a list of 11 of such insightful sessions.<\/p>\n

 <\/p>\n

9.\u00a013 AdWords Dimensions Tab Reports You Aren\u2019t Using<\/a><\/p>\n

Here’s all that you want to know about the dimensions tab and how to use it to get actionable insight to improve your AdWords performance. Johnathan Dane<\/a> discusses all that in this post.<\/p>\n\"dimensions\n

 <\/p>\n

10.\u00a0Building Successful PPC: Implementing Ad Extensions<\/a><\/p>\n

Ad extension success stories makes them a feature worth using in your ads. Here is a post that explores all the ad extensions and how you can implement them into your campaigns.<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n