AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more.\u00a0Get all these expert insights in the highly recommended list of PPC posts.<\/p>\n
<\/p>\n
Here is this Week’s PPC News:<\/p>\n
<\/p>\n
1.\u00a0Use AdWords Automations To Beef Up Your Bidding Strategy<\/a><\/p>\n
![\"automations\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/05\/automations.png\")
\n
2.\u00a0Move over, text ads: How data feeds are driving new search experiences<\/a><\/p>\n
With Structured data feeds you can offer rich experience for more personalized and actionable results. If you haven’t yet tried it out, then Christi Olson<\/a> takes you through it in this post.<\/p>\n
<\/p>\n<\/div>\n<\/div>\n
3.\u00a0At Google I\/O, new features to find the right users for your app<\/a><\/p>\n
Universal app campaigns have seen a tremendous rise in app installs since its launch. In this new announcement, Google has made improvements to help app developers find the right users for their app. Learn more in this post.<\/p>\n<\/div>\n
<\/p>\n
4.\u00a0How To Pick The Best PPC Ad<\/a><\/p>\n
In her AMA session<\/a>, Melissa Mackey<\/a> came across some interesting questions. Of the many queries asked, here is a post on a question put across by a PPCer on ‘how to choose the best ad basis its conversions’.<\/p>\n
<\/p>\n
5.\u00a0Retargeting Doesn\u2019t Work?!?<\/a><\/p>\n
Julie F Bacchini<\/a> discusses about retargeting and how it is a powerful tool to connect with your audience. But are you losing out on your traffic due to some bad practices? In this post, learn how to do retargeting in the right manner.<\/p>\n
<\/p>\n
6.\u00a0Bing Ads Editor 11.0: Multi-account management support, visual redesign, and more<\/a><\/p>\n
Bing has recently announced its updated Editor 11.0, to help advertisers efficiently manage their campaigns. Learn what’s new and how they have made managing account on the user interface and Editor simpler.<\/p>\n![\"bing](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/05\/bing-editor_11_0.png\")
\n
<\/p>\n
7.\u00a0Here\u2019s an AdWords script to check for empty ad groups<\/a><\/p>\n
Daniel Gilbert<\/a> shares a useful script to help you identify empty ads or keywords in your AdWords ad group. Get the script in this post to not only find those empty ad groups but also other\u00a0best practices that you must consider for your campaigns.<\/p>\n
<\/p>\n
8.\u00a0How to Boost Email Marketing with Customer Match Gmail Ads<\/a><\/p>\n
Here’s\u00a0Amanda West-Bookwalter<\/a> taking us through the role of Customer Match Gmail Ads in giving your e-mail marketing campaigns a jump. So if you haven’t given it a try yet, this post will enlighten you to do so.<\/p>\n![\"email](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/05\/email_marketing_issues.png\")
\n
<\/p>\n
9. Everything Keywords<\/a><\/p>\n
The ppcchat session that discussed about Google Keyword Planner, modified broad match keywords, segmenting campaigns by keyword match types and more. Here’s the transcribed streamcap of the chat hosted by Matt Umbro<\/a><\/p>\n
<\/p>\n
10.\u00a020% of Google\u2019s Mobile Search Queries are Now Voice Queries<\/a><\/p>\n
Jennifer Slegg<\/a> shares some key points from the recent keynote for Google I\/O. Here’s the video to the keynote that focused on how SEO is changing with the rise in voice queries. More opportunity for advertisers!<\/p>\n
<\/p>\n
Related Articles:<\/strong><\/p>\n
\n- Expanded Text Ad Preview Tool<\/a><\/li>\n
- Free AdWords Audit Report<\/a><\/li>\n
- Track Expanded Text Ads\u2019 Performance with AdWords Script<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more.\u00a0Get all these expert insights in the highly recommended list of… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2593","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2593"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2593\/revisions"}],"predecessor-version":[{"id":4603,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2593\/revisions\/4603"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}