{"id":26066,"date":"2025-06-03T00:01:40","date_gmt":"2025-06-02T18:31:40","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=26066"},"modified":"2025-06-03T00:01:40","modified_gmt":"2025-06-02T18:31:40","slug":"monthly-roundup-top-ppc-news-may-2025","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-may-2025\/","title":{"rendered":"Monthly Roundup | Top PPC News | May 2025"},"content":{"rendered":"\n<p class=\"lead\">To our valued PPC professionals: We&#8217;re delighted to present this monthly roundup, packed with the latest updates and key insights to keep you at the forefront of the industry.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16290177?sjid=8661085225622460619-NC\" target=\"_blank\" rel=\"noreferrer noopener\">Google Marketing Live 2025: Your roundup of announcements<\/a>:- At Google Marketing Live on May 21, 2025, Google unveiled new innovations that are transforming how advertisers connect with their audiences. Explore this roundup of all the key announcements.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/advertising.amazon.com\/en-us\/library\/news\/ai-pause-format-prime-video\/?ref_=a20m_us_libr\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon announces AI-powered pause ads and new advertising formats for Prime Video<\/a>:- Amazon is launching new AI-powered streaming ads that appear during pauses, directly linking brands to relevant on-screen content. They&#8217;re also introducing enhanced interactive and shoppable ad formats that display real-time product information like prices, deals, reviews, and Prime shipping to encourage purchases.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/advertising.amazon.com\/en-us\/library\/news\/inside-amazon-dsp-predictive-ai-model\/?ref_=a20m_us_libr\" target=\"_blank\" rel=\"noreferrer noopener\">Inside the predictive AI model powering Amazon DSP Performance+ and Brand+<\/a>:- Amazon Ads is improving campaign results with new AI-powered tools, Performance+ and Brand+. These solutions use real-time data to predict customer conversions, making ad targeting more intelligent and efficient.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/may-2025\/ads-studio-in-editor-and-other-product-updates-for-may\" target=\"_blank\" rel=\"noreferrer noopener\">Ads Studio in Editor and other product updates for May<\/a>:- In this roundup, Microsoft Advertising has announced new ways to manage the campaigns, assets, and feeds in a better way.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-for-search-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock next-level performance with AI Max for Search campaigns<\/a>:- AI is unlocking the full power of Google Search, making it more dynamic and versatile. With AI Max for Search campaigns, advertisers can boost performance and reach new search queries. Early data shows that those using AI Max typically see 14% more conversions or conversion value, without increasing CPA or lowering ROAS.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/discord-enters-the-ad-arena-455956\" target=\"_blank\" rel=\"noreferrer noopener\">Discord enters the Ad arena<\/a>:- Discord has started testing unskippable, reward-based video ads. These branded video ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Provide<\/strong> <strong>Unskippable, immersive video ads<\/strong>. ads pause if users look away, ensuring full engagement.<\/li><li><strong>Offer opt-in personalization<\/strong>. Users can turn on \u201cIn-Game Rewards\u201d to get promotions customized to their gameplay.<\/li><li><strong>Support<\/strong> <strong>Privacy-friendly targeting<\/strong>. Discord doesn\u2019t require real names or sensitive personal data, allowing brands to target based on interests.<\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"http:\/\/ads-developers.googleblog.com\/2025\/05\/new-ui-only-image-optimization-features.html\" target=\"_blank\" rel=\"noreferrer noopener\">New UI-Only Image Optimization Features for Performance Max Campaigns<\/a>:- \u00a0Image optimisation features in Google Ads UI specifically impacting\u00a0Performance Max campaigns. These new features are: landing page images and image enhancements<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/marketers-data-strategy-app-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Four new ways we\u2019re helping marketers improve data strategies and app measurement<\/a>:- To enhance iOS campaign performance and reporting, Google is introducing four new ways to improve data strategies and app measurement.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/digital-ads-benchmark-report-by-tinuiti-q1-2025-key-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Ads Benchmark Report by Tinuiti | Q1 2025 | Key Highlights<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/googles-revised-antitrust-judgment-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s Revised Antitrust Judgment: What It Means for Advertisers (2025)<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/case-study-optimizing-google-ads-for-amazon-sellers-with-portfolio-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>To our valued PPC professionals: We&#8217;re delighted to present this monthly roundup, packed with the latest updates and key insights to keep you at the forefront of the industry.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-26066","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26066"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26066\/revisions"}],"predecessor-version":[{"id":26079,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26066\/revisions\/26079"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}