{"id":26354,"date":"2025-08-04T21:16:01","date_gmt":"2025-08-04T15:46:01","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=26354"},"modified":"2025-08-04T21:16:02","modified_gmt":"2025-08-04T15:46:02","slug":"monthly-roundup-top-ppc-news-july-2025","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-july-2025\/","title":{"rendered":"Monthly Roundup | Top PPC News | July 2025"},"content":{"rendered":"\n<p class=\"lead\">July saw major updates in paid advertising. Google\u2019s AI ads now pull headlines from blog posts and create sitelinks automatically. Google Analytics added Reddit cost tracking for better campaign insights. Amazon cut back on Google Shopping ads, opening the door for other businesses to benefit and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/new-google-ai-max-search-ad-spotted-different-459753\" target=\"_blank\" rel=\"noreferrer noopener\">New Google AI Max ads spotted \u2013 here\u2019s how they\u2019re different<\/a>:- A new version of Google\u2019s AI Max search ad format has been spotted. Nikki Kuhlman, VP of Search at JumpFly, shared an example showing that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitelinks are created automatically instead of being added manually<\/li>\n\n\n\n<li>The ads use longer headlines taken from blog posts<\/li>\n\n\n\n<li>Blog pages are getting much better ROAS than regular landing pages<\/li>\n<\/ul>\n\n\n\n<p>This shows how advanced Google\u2019s ad automation is becoming.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"418\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image.png\" alt=\"\" class=\"wp-image-26385\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image.png 671w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-300x187.png 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-rolls-out-search-term-categories-for-rsas-459615\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads rolls out Search Term categories for RSAs<\/a>:- Google Ads is testing a new feature called \u201cSearch Term Categories\u201d that makes responsive search ads (RSAs) more transparent. It groups user searches into categories based on intent, even showing some searches that were previously hidden for privacy reasons.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/16217130?sjid=17558735738786709262-NC\" target=\"_blank\" rel=\"noreferrer noopener\">Import cost data from Reddit Ads with Google Analytics<\/a>:- Reddit cost data can now be automatically imported into Google Analytics through a smooth integration, allowing advertisers to easily track Reddit ad spend within the platform.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.adthena.com\/resources\/blog\/amazon-drops-google-shopping-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon drops Google Shopping Ads: What it means for advertisers<\/a>:- Amazon has significantly reduced its paid search efforts, especially on Google Shopping. This change has sparked questions among advertisers about whether it\u2019s a strategic shift or just a short-term pause, who stands to gain from it, and how it affects brands that depend on Amazon.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-1024x544.png\" alt=\"Amazon has significantly reduced its paid search efforts, especially on Google Shopping\" class=\"wp-image-26388\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-1024x544.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-300x160.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-768x408.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/08\/image-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/july-2025\/6-sustainable-ad-strategies-for-publishers-with-monetize\" target=\"_blank\" rel=\"noreferrer noopener\">6 Sustainable Ad Strategies for Publishers to Drive Performance with Microsoft Monetize<\/a>:- As the focus on sustainability increases, ad publishers need to take meaningful steps to lower the environmental impact of their inventory. This article outlines six key actions to help publishers make their inventory more efficient in terms of both emissions and revenue.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.business.reddit.com\/blog\/recommendations-in-ads-manager\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Recommendations in Reddit\u2019s Ads Manager<\/a>:-Recommendations is a new feature in Reddit Ads Manager designed to help advertisers quickly optimize their campaigns and boost performance. Whether you&#8217;re experienced or just starting out with Reddit Ads, these suggestions offer a simple way to run smarter, more effective campaigns.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/web.swipeinsight.app\/posts\/meta-unveils-creative-breakdown-for-flexible-formats-and-ai-generated-image-ads-18039\" target=\"_blank\" rel=\"noreferrer noopener\">Meta unveils Creative breakdown for Flexible formats and AI generated image ads<\/a>:- Meta has added a new &#8216;Creative&#8217; breakdown in Ads Manager, allowing advertisers to view ad performance by &#8216;Flexible format&#8217; and &#8216;AI-generated images.&#8217; This update lets advertisers analyze results for up to 10 images and videos within a single campaign and compare the performance of different AI-generated image variations.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ai-max-for-search-what-it-is-how-it-works-and-when-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Max for Search: What It Is, How It Works, and When to Use It?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/using-amazon-ads-data-to-launch-google-ads-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using Amazon Ads data to launch Google Ads Campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-for-amazon-products-budget-bidding-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads for Amazon Products: Budget &amp; Bidding Strategies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>July saw major updates in paid advertising. Google\u2019s AI ads now pull headlines from blog posts and create sitelinks automatically. Google Analytics added Reddit cost tracking for better campaign insights. Amazon cut back on Google Shopping ads, opening the door for other businesses to benefit and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-26354","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26354"}],"version-history":[{"count":12,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26354\/revisions"}],"predecessor-version":[{"id":26393,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26354\/revisions\/26393"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}