{"id":2641,"date":"2016-06-01T23:45:39","date_gmt":"2016-06-01T18:15:39","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2641"},"modified":"2020-06-22T18:47:07","modified_gmt":"2020-06-22T13:17:07","slug":"top-ppc-posts-may-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-posts-may-2016\/","title":{"rendered":"May 2016 \u2013 Top 10 PPC Posts"},"content":{"rendered":"

This month saw some major developments in the PPC space. Not only was the Google Performance Summit the talk of town, but also how Bing sees voice search as the biggest revolution starting now. If the top trending news of the month of May were missed by you, then here is a recap of the same.<\/p>\n

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The top PPC News for the month of May:<\/p>\n

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1.\u00a0Ads and analytics innovations for a mobile-first world<\/a><\/p>\n

Knowing that the revolution in mobile has arrived, Google introduced some incredible modification in the way mobile audience will be attended to and how advertisers can reach out to them. Witness the range of changes made, from expanded ads to responsive display ads.<\/p>\n\"responsive\n

2.\u00a05 Things Purna Virji\u2019s AMA Session Taught Us<\/a><\/p>\n

Here are the key takeaways from the recent AMA session with Bing Ads Manager, Purna Virji<\/a>.\u00a0From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.<\/p>\n

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3.\u00a0A Closer Look at Data Driven Attribution<\/a><\/p>\n

Advertisers have been excited with the newly launched data driven model and\u00a0Martin Roettgerding<\/a> discusses about the same in his recent post. Here\u2019s his evaluation of this new model.<\/p>\n\"data\n

4.\u00a010 Quick\u00a0paid\u00a0search copy tips\u00a0to\u00a0improve your\u00a0clickthrough\u00a0rates<\/a><\/p>\n

Richard Stokes<\/a> shares some great tips on how you can\u00a0better your ad\u2019s CTR. From adding \u2018www\u2019 in your domain name to adding trademark symbols are some of the changes you can adopt in your ad copy.<\/p>\n

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5.\u00a0Segment Your Performance Data to Identify Opportunities Quickly<\/a><\/p>\n

Need performance insights for your campaign? Now easily segment your data by time, network device and top vs. others\u00a0for your campaign, ad group, ads. Learn more about how to segment your performance data in this post.<\/p>\n\"segmentation\n

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6.\u00a0Use AdWords Automations To Beef Up Your Bidding Strategy<\/a><\/p>\n

Jay Stampfl<\/a> shares some easy steps to automate your bidding strategy. A helpful guide to understand the basics of automation and set the rules precisely. Know more in this post.<\/p>\n

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7.\u00a0One-On-One With Google CEO Sundar Pichai<\/a><\/p>\n

Sundar Pichai<\/a> talks of\u00a0the new products in line and his plans to make Google lead an AI first world. Here\u2019s is the conversation he had with the Forbes team. There\u2019s much to learn from this discussion. Read it here.<\/p>\n

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8.\u00a013 AdWords Dimensions Tab Reports You Aren\u2019t Using<\/a><\/p>\n

Here\u2019s all that you want to know about the dimensions tab and how to use it to get actionable insight to improve your AdWords performance. Johnathan Dane<\/a> discusses all that in this post.<\/p>\n

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9.\u00a0Here\u2019s an AdWords script to check for empty ad groups<\/a><\/p>\n

Daniel Gilbert<\/a> shares a useful script to help you identify empty ads or keywords in your AdWords ad group. Get the script in this post to not only find those empty ad groups but also other\u00a0best practices that you must consider for your campaigns.<\/p>\n

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10.\u00a0How Voice Search Will Change Digital Marketing \u2014 For the Better<\/a><\/p>\n

Microsoft\u2019s Purna Virji<\/a> shares how voice-activated technology especially voice search will change the face of digital marketing. What is voice search, how is it growing, who all are using it and more questions answered in this post.<\/p>\n\"voice\n

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