{"id":26509,"date":"2025-09-01T23:13:56","date_gmt":"2025-09-01T17:43:56","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=26509"},"modified":"2025-09-01T23:13:57","modified_gmt":"2025-09-01T17:43:57","slug":"monthly-roundup-top-ppc-news-august-2025","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-august-2025\/","title":{"rendered":"Monthly Roundup | Top PPC News | August 2025"},"content":{"rendered":"\n<p class=\"lead\">From new platform features to industry trends, this month&#8217;s PPC roundup brings together everything advertisers need. The goal is to help quickly catch up on what\u2019s new without digging through endless updates.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16451273?sjid=18141173402453814627-NC\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock more visibility and control in Performance Max<\/a>:- A set of new features has been added to Performance Max campaigns, providing advertisers with more visibility. These include:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Reach your audience with new controls<\/strong><\/th><th><strong>Drive new customer growth with enhanced reporting and diagnostics<\/strong><\/th><th><strong>Take action on new creative reporting and insights<\/strong><\/th><\/tr><\/thead><tbody><tr><td>1) Campaign-level negative keyword lists\u00a0<br>2) Increased search theme limits<br>3) More\u00a0demographic targeting<\/td><td>1) Improved new customer acquisition performance and reporting<br>2) Diagnostics for goal-related issues<\/td><td>1) Final URL expansion assets reporting\u00a0<br>2) New creative recommendations for channel performance<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/navahhopkins_microsoft-advertising-website-control-lists-activity-7356734468826525696-zdSK\/\" target=\"_blank\" rel=\"noreferrer noopener\">Manage\u00a0website exclusions across accounts and campaigns<\/a>:- Microsoft Advertising has introduced new controls and reporting features for Audience Ads and Search Ads. Advertisers now can<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage website exclusions centrally across accounts and campaigns<\/li>\n\n\n\n<li>Apply exclusions in bulk to multiple campaigns simultaneously<\/li>\n\n\n\n<li>Add up to 10,000 websites per exclusion list and create as many as 100 exclusion lists per account<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.thomaseccel.com\/blogs\/news\/demand-gen-a-b-test-images-and-videos-in-beta-now?\" target=\"_blank\" rel=\"noreferrer noopener\">Demand Gen A\/B Test Images and Videos in Beta now<\/a>:- Google Ads has introduced the ability, which is in Beta right now, to compare and measure Image and Video A\/B tests in Demand Gen campaigns. This article lets you know how it works.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.practicalecommerce.com\/google-ads-unveils-rsa-asset-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Unveils RSA Asset Stats<\/a>:- Previously, advertisers could only see overall RSA performance and total impressions for each asset and combination. Now, with the reporting update, they can also view clicks and conversions for every headline and description, in addition to the usual aggregate reports.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/09\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"396\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"RSA asset stats in Google Ads\" class=\"wp-image-26520\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/09\/image.png 894w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/09\/image-300x133.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/09\/image-768x340.png 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u200b\u200b<a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/august-2025\/impression-based-remarketing-updates-and-other-product-news-for-august\" target=\"_blank\" rel=\"noreferrer noopener\">Impression-based remarketing updates and other product news for August<\/a>:- In August, Microsoft Advertising announced some exciting product updates, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impression-based remarketing lists from multiple campaigns or ad groups<\/li>\n\n\n\n<li>Lifetime Budgets for Audience ads<\/li>\n\n\n\n<li>Global availability of Audience Planner for Native ads<\/li>\n\n\n\n<li>New customer acquisition goal\u00a0capabilities for PMax campaigns are currently in a closed beta<\/li>\n\n\n\n<li>Modelled conversions for UET consent mode to understand the true impact of campaigns<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/x-formerly-twitter-outlines-plan-for-ad-development-ai\/757171\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More<\/a>:-X is preparing a major holiday ad push, featuring an updated targeting system powered by XAI\u2019s Grok engine and new presentation options designed to make ads more visually appealing. As explained by\u00a0Musk:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe\u2019re geared toward making X the best platform for advertising in the world, and one of the key ways that we\u2019re doing that is by applying the smartest AI in the world, the one that\u2019s got the highest intelligence on every benchmark, which is the Grok AI. And what Grok AI allows us to do is to really understand how to match a product of service with the consumer, with some who would find that interesting.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/3-new-ways-to-unlock-ios-app-campaign-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 new ways to unlock iOS App campaign performance<\/a>:- \u00a0&#8220;Engaging high-value iOS users represents a major growth opportunity for marketers. To support this, Google Ads has introduced three new solutions designed to help marketers maximize this opportunity while improving performance and measurement on iOS.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights-from-metas-q2-earnings-harnessing-the-power-of-video-to-drive-performance\" target=\"_blank\" rel=\"noreferrer noopener\">Insights from Meta\u2019s Q2 Earnings: Harnessing the Power of Video to Drive Performance<\/a>:- Meta\u2019s Q2 earnings underscore the growing importance of video, with Instagram video watch time rising over 20% year-over-year globally and Facebook video watch time up 20% year-over-year in the US. In this blog post, we explore three key insights across Meta platforms that marketers can leverage to drive stronger performance with video.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/updates-to-brand-rights-protection-scam-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing New Updates to Brand Rights Protection Including Expanding Scam Ad Reporting<\/a>:- Brand Rights Protection is a tool that helps businesses spot and report brand misuse in ads and posts on Facebook and Instagram. Meta is expanding scam ad reporting to all accounts, so businesses can now report suspected scam ads more easily and at scale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-bidding-exploration-what-it-is-how-long-it-lasts-and-how-to-manage-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Bidding Exploration: What It Is, How Long It Lasts, and How to Manage It<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/digital-ads-benchmark-report-by-tinuiti-q2-2025-key-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Ads Benchmark Report by Tinuiti | Q2 2025 | Key Highlights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/using-amazon-ads-data-to-launch-google-ads-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using Amazon Ads data to launch Google Ads Campaign<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From new platform features to industry trends, this month&#8217;s PPC roundup brings together everything advertisers need. The goal is to help quickly catch up on what\u2019s new without digging through endless updates.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-26509","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26509"}],"version-history":[{"count":23,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26509\/revisions"}],"predecessor-version":[{"id":26536,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26509\/revisions\/26536"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}