Unpacking Paid Search Insights from Q3 2025<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/10\/Untitled-design-7-1.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nPerformance Max campaigns got a boost with new features<\/a>. Advertisers can now tap into more precise audience targeting, clearer reporting on new customer acquisition, better visibility into creative performance, and AI-powered recommendations. Together, these updates give marketers more control and insight to drive stronger results<\/p>\n\n\n\n<\/div>\n\n\n\nManaging ads across your website and app can be challenging. To help, Google has introduced new features designed to bridge that gap. These updates<\/a> make it simpler to streamline your workflow, build a seamless customer journey\u2014from finding you on the web to converting in your app\u2014and ultimately drive better results for your business.<\/p>\n\n\n\n<\/div>\n\n\n\nAdvertisers worldwide can now try AI Max for Search campaigns<\/a>\u2014a simple one-click tool that puts the power of Google AI directly into your Search campaigns. The beta version is available across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API.<\/p>\n\n\n\n<\/div>\n\n\n\nAsset Studio<\/a>, powered by Google AI, is your go-to space for bringing creative ideas to life. Soon, its generative AI tools will support your entire creative journey\u2014from developing and reviewing to sharing high-performing assets.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/10\/Asset-studio-Google-ads-1024x401.jpg\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nGoogle is increasingly using large language models to spot and block \u201cinvalid traffic<\/a>\u201d that doesn\u2019t come from real people, safeguarding advertiser budgets and preserving trust.<\/p>\n\n\n\n<\/div>\n\n\n\nAmazon has noticeably scaled back its paid search activity, particularly on Google Shopping<\/a>. This move has left many advertisers wondering \u2014 is it part of a bigger strategic shift or just a temporary pause? It\u2019s also raising questions about who might benefit from this change and what it means for brands that rely heavily on Amazon\u2019s presence.<\/p>\n\n\n\n![\"Amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/10\/image-1024x544.png\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nGoogle Ads is testing a new feature called \u201cSearch Term Categories<\/a>\u201d<\/strong> that brings more transparency to responsive search ads (RSAs). This feature organises user searches into intent-based categories, providing advertisers with a clearer picture of what people are looking for \u2014 including some search terms that were previously hidden due to privacy reasons.<\/p>\n\n\n\n<\/div>\n\n\n\nMicrosoft Advertising has rolled out new controls and reporting features<\/a> for both Audience Ads<\/strong> and Search Ads<\/strong>, giving advertisers greater flexibility and efficiency. Now, you can:<\/p>\n\n\n\n\n- Manage website exclusions from one place across all your accounts and campaigns.<\/li>\n\n\n\n
- Apply exclusions in bulk to multiple campaigns at once\u2014saving time and effort.<\/li>\n\n\n\n
- Add up to 10,000 websites to each exclusion list and create up to 100 exclusion lists per account for more precise targeting.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Reaching high-value iOS users is a big growth opportunity for marketers. To make the most of it, Google Ads has rolled out three new solutions<\/a> that help boost performance and deliver better measurement on iOS.<\/p>\n\n\n\n<\/div>\n\n\n\nThe Social Shift: What\u2019s New in Q3 2025?<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/10\/Untitled-design-8-1.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\n“Recommendations<\/a>\u201d is a new feature in Reddit Ads Manager that helps advertisers easily optimize their campaigns and improve performance. Whether you\u2019re a seasoned advertiser or just getting started with Reddit Ads, these smart suggestions make it easier to run more effective and impactful campaigns.<\/p>\n\n\n\n<\/div>\n\n\n\nReddit’s automated bidding for the Brand Awareness & Reach objective helps advertisers boost performance with less effort. Advertisers can choose between Lowest Cost<\/strong> or Cost Cap<\/strong> strategies to maximize impressions and simplify brand budget management on Reddit.<\/p>\n\n\n\n<\/div>\n\n\n\nMeta\u2019s latest product updates<\/a>, including the expansion of Reels trending ads, now let advertisers and agencies place their brands alongside the most trending and culturally relevant Reels content.<\/p>\n\n\n\n<\/div>\n\n\n\nThe holiday season is just around the corner! Here are three smart ways Meta is suggesting to turn the festive buzz into real sales and those carts into conversions:<\/p>\n\n\n\n
\n- Master the algorithms<\/strong> – Use AI and automation to power up your campaigns and stay ahead of the competition.<\/li>\n\n\n\n
- Go omnichannel<\/strong> \u2013 Reach your audience wherever they are with a connected ad experience across platforms.<\/li>\n\n\n\n
- Team up with creators<\/strong> \u2013 Combine authentic creator content with high-performing Reels to drive holiday conversions like never before.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Brand Rights Protection helps businesses identify and report misuse of their brand in ads and posts across Facebook and Instagram. Meta is now expanding scam ad reporting<\/a> to all accounts, making it easier for businesses to flag suspected scam ads quickly and at scale.<\/p>\n\n\n\n<\/div>\n\n\n\nMeta\u2019s Q2 earnings<\/a> highlight just how powerful video has become. Instagram video watch time has jumped more than 20% year over year worldwide, while Facebook saw a similar 20% rise in the U.S. Let’s dive into three key takeaways from across Meta\u2019s platforms to help marketers tap into this momentum and boost their video performance.<\/p>\n\n\n\n<\/div>\n\n\n\nKarooya\u2019s Best PPC Articles of Q3 2025<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/10\/Untitled-design-9-1.png\")
<\/a><\/figure><\/div>\n\n\n<\/div>\n\n\n\nGoogle Ads is taking a major leap forward with AI Max<\/a><\/strong>\u2014a new suite of AI-powered features built to broaden keyword reach, boost automation, and keep performance transparent.<\/p>\n\n\n\n<\/div>\n\n\n\nOn July 11, 2025, the UK\u2019s Competition and Markets Authority<\/a> (CMA) released a series of reports examining competition in key sectors such as search engines and housebuilding. These include the Proposed Decision along with supporting annexes on Market Outcomes and Profitability Analysis. <\/p>\n\n\n\n<\/div>\n\n\n\nTinuiti\u2019s Q2 Digital Marketing Report<\/a> offers an in-depth look at how major platforms like Google, Meta, and Amazon performed. The insights from this report help advertisers stay ahead of trends and make smarter, data-driven decisions that improve campaign performance.<\/p>\n\n\n\n<\/div>\n\n\n\nPerformance Max (PMax) campaigns have become the backbone of Google Ads automation. Powered by Google\u2019s AI, they help you reach audiences across multiple channels. However, sometimes your ads might appear for searches that don\u2019t match your goals \u2014 and that\u2019s where negative keywords<\/a> step in to protect your budget and relevance.<\/p>\n\n\n\n<\/div>\n\n\n\nThe court\u2019s latest ruling targets Google\u2019s dominance in search text ads, introducing new rules for auction transparency and syndication access. Other advertiser requests were declined in the U.S. v. Google<\/a><\/em> antitrust order issued on September 2, 2025.<\/p>\n\n\n\n<\/div>\n\n\n\nPowering up your ads with AI<\/a> means combining data-driven insights with human creativity. AI helps to generate ad variations, and when you fine-tune those AI ideas with your brand\u2019s voice, you get ads that people can\u2019t scroll past.<\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n\n- Quarterly Roundup | Top PPC News | Q2 2025<\/a><\/li>\n\n\n\n
- Quarterly Roundup | Top PPC News | Q1 2025<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here\u2019s a quick roundup of what has changed.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-26691","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26691"}],"version-history":[{"count":20,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26691\/revisions"}],"predecessor-version":[{"id":26751,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26691\/revisions\/26751"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/figure><\/div>\n\n\nPerformance Max campaigns got a boost with new features<\/a>. Advertisers can now tap into more precise audience targeting, clearer reporting on new customer acquisition, better visibility into creative performance, and AI-powered recommendations. Together, these updates give marketers more control and insight to drive stronger results<\/p>\n\n\n\n Managing ads across your website and app can be challenging. To help, Google has introduced new features designed to bridge that gap. These updates<\/a> make it simpler to streamline your workflow, build a seamless customer journey\u2014from finding you on the web to converting in your app\u2014and ultimately drive better results for your business.<\/p>\n\n\n\n Advertisers worldwide can now try AI Max for Search campaigns<\/a>\u2014a simple one-click tool that puts the power of Google AI directly into your Search campaigns. The beta version is available across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API.<\/p>\n\n\n\n Asset Studio<\/a>, powered by Google AI, is your go-to space for bringing creative ideas to life. Soon, its generative AI tools will support your entire creative journey\u2014from developing and reviewing to sharing high-performing assets.<\/p>\n\n\n Google is increasingly using large language models to spot and block \u201cinvalid traffic<\/a>\u201d that doesn\u2019t come from real people, safeguarding advertiser budgets and preserving trust.<\/p>\n\n\n\n Amazon has noticeably scaled back its paid search activity, particularly on Google Shopping<\/a>. This move has left many advertisers wondering \u2014 is it part of a bigger strategic shift or just a temporary pause? It\u2019s also raising questions about who might benefit from this change and what it means for brands that rely heavily on Amazon\u2019s presence.<\/p>\n\n\n\n Google Ads is testing a new feature called \u201cSearch Term Categories<\/a>\u201d<\/strong> that brings more transparency to responsive search ads (RSAs). This feature organises user searches into intent-based categories, providing advertisers with a clearer picture of what people are looking for \u2014 including some search terms that were previously hidden due to privacy reasons.<\/p>\n\n\n\n Microsoft Advertising has rolled out new controls and reporting features<\/a> for both Audience Ads<\/strong> and Search Ads<\/strong>, giving advertisers greater flexibility and efficiency. Now, you can:<\/p>\n\n\n\n Reaching high-value iOS users is a big growth opportunity for marketers. To make the most of it, Google Ads has rolled out three new solutions<\/a> that help boost performance and deliver better measurement on iOS.<\/p>\n\n\n\n “Recommendations<\/a>\u201d is a new feature in Reddit Ads Manager that helps advertisers easily optimize their campaigns and improve performance. Whether you\u2019re a seasoned advertiser or just getting started with Reddit Ads, these smart suggestions make it easier to run more effective and impactful campaigns.<\/p>\n\n\n\n Reddit’s automated bidding for the Brand Awareness & Reach objective helps advertisers boost performance with less effort. Advertisers can choose between Lowest Cost<\/strong> or Cost Cap<\/strong> strategies to maximize impressions and simplify brand budget management on Reddit.<\/p>\n\n\n\n Meta\u2019s latest product updates<\/a>, including the expansion of Reels trending ads, now let advertisers and agencies place their brands alongside the most trending and culturally relevant Reels content.<\/p>\n\n\n\n The holiday season is just around the corner! Here are three smart ways Meta is suggesting to turn the festive buzz into real sales and those carts into conversions:<\/p>\n\n\n\n Brand Rights Protection helps businesses identify and report misuse of their brand in ads and posts across Facebook and Instagram. Meta is now expanding scam ad reporting<\/a> to all accounts, making it easier for businesses to flag suspected scam ads quickly and at scale.<\/p>\n\n\n\n Meta\u2019s Q2 earnings<\/a> highlight just how powerful video has become. Instagram video watch time has jumped more than 20% year over year worldwide, while Facebook saw a similar 20% rise in the U.S. Let’s dive into three key takeaways from across Meta\u2019s platforms to help marketers tap into this momentum and boost their video performance.<\/p>\n\n\n\n Google Ads is taking a major leap forward with AI Max<\/a><\/strong>\u2014a new suite of AI-powered features built to broaden keyword reach, boost automation, and keep performance transparent.<\/p>\n\n\n\n On July 11, 2025, the UK\u2019s Competition and Markets Authority<\/a> (CMA) released a series of reports examining competition in key sectors such as search engines and housebuilding. These include the Proposed Decision along with supporting annexes on Market Outcomes and Profitability Analysis. <\/p>\n\n\n\n Tinuiti\u2019s Q2 Digital Marketing Report<\/a> offers an in-depth look at how major platforms like Google, Meta, and Amazon performed. The insights from this report help advertisers stay ahead of trends and make smarter, data-driven decisions that improve campaign performance.<\/p>\n\n\n\n Performance Max (PMax) campaigns have become the backbone of Google Ads automation. Powered by Google\u2019s AI, they help you reach audiences across multiple channels. However, sometimes your ads might appear for searches that don\u2019t match your goals \u2014 and that\u2019s where negative keywords<\/a> step in to protect your budget and relevance.<\/p>\n\n\n\n The court\u2019s latest ruling targets Google\u2019s dominance in search text ads, introducing new rules for auction transparency and syndication access. Other advertiser requests were declined in the U.S. v. Google<\/a><\/em> antitrust order issued on September 2, 2025.<\/p>\n\n\n\n Powering up your ads with AI<\/a> means combining data-driven insights with human creativity. AI helps to generate ad variations, and when you fine-tune those AI ideas with your brand\u2019s voice, you get ads that people can\u2019t scroll past.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here\u2019s a quick roundup of what has changed.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-26691","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26691"}],"version-history":[{"count":20,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26691\/revisions"}],"predecessor-version":[{"id":26751,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26691\/revisions\/26751"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/figure><\/div>\n\n\n<\/a><\/figure>\n\n\n\n\n
The Social Shift: What\u2019s New in Q3 2025?<\/strong><\/h3>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\n
Karooya\u2019s Best PPC Articles of Q3 2025<\/strong><\/h3>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\n