TL;DR:<\/strong><\/h3>\n\n\n\nGoogle is the top destination for shoppers, meaning limiting advertising to only Amazon misses potential customers. Amazon Attribution bridges this gap by measuring how Google Ads drive Amazon traffic and sales. Since Amazon’s tool lacks keyword-level data, sellers use Karooya’s Attribution Report to track attributed sales by keyword. This allows for efficient, scalable bid optimization by exporting the report and making bulk updates via Google Ads Editor.<\/p>\n\n\n\n
<\/div>\n\n\n\nIf you\u2019re using Karooya\u2019s Attribution Reporting dashboard to track how your Google Ads campaigns drive Amazon sales, you\u2019re already halfway to smarter campaign optimization. The next step is using those insights to update keyword bids efficiently and at scale.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhy Rely on Karooya’s Attribution Report?<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nAmazon’s Attribution tool does not provide keyword-level performance data<\/em> to the advertisers. That’s why Amazon sellers and agencies using Google Ads<\/strong> to promote their products and store pages on Amazon rely on Karooya\u2019s solution<\/strong> to track and measure attributed sales at the keyword level<\/em>.<\/p>\n\n\n\n<\/div>\n\n\n\nKarooya provides a reporting dashboard<\/strong> that allows users to query data, view performance reports, and export them to spreadsheets for further analysis. Customers typically use these keyword performance reports<\/strong> to adjust bids based on performance insights. The exported spreadsheet can then be used to make bulk bid changes<\/strong> directly in Google Ads Editor.<\/p>\n\n\n\n<\/div>\n\n\n\nHow Karooya’s solution helps to:<\/p>\n\n\n\n
\n- Generate and export the keyword performance report from the Karooya dashboard<\/li>\n\n\n\n
- Use the exported spreadsheet to make bulk bid updates via Google Ads Editor<\/li>\n\n\n\n
- Importing the updated bids into Google Ads<\/li>\n<\/ul>\n\n\n\n
Let’s find out..<\/p>\n\n\n\n
<\/div>\n\n\n\nStep 1:<\/strong> Get Your Keyword Insights from the Karooya Dashboard<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n1. Log in to Karooya’s dashboard<\/p>\n\n\n\n
2. Select the account that sends traffic to your Amazon store <\/p>\n\n\n\n
3. Select the date range you wish to analyse and click on “Get Attribution Report<\/strong><\/em>“<\/p>\n\n\n\n4. Click the Export button to download the report as a spreadsheet<\/p>\n\n\n\n
5. Open the file and navigate to the Keyword Performance Report<\/strong><\/em> tab<\/p>\n\n\n\n![\"karooya](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/image-3-1024x541.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nThe Keyword Performance Report<\/em><\/strong> gives you everything you need to make informed keyword bid adjustments. It includes columns for keyword and campaign details, key performance metrics like impressions, clicks, cost, sales value, and ACOS, as well as volume indicators such as search impression share.<\/p>\n\n\n\n<\/div>\n\n\n\n Step 2:<\/strong> Decide Bid Changes Based on Performance<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nTo start making changes, confirm that all your campaigns are set to the Manual CPC bidding strategy<\/em><\/strong>. Once that’s done, you can dive in. Look at each keyword and adjust its bid in the Max CPC column<\/em><\/strong>. Please follow these guidelines as you edit.<\/p>\n\n\n\n\n- Good ACOS + Conversions: Increase bid<\/li>\n\n\n\n
- High spend + Poor ACOS: Lower bid<\/li>\n\n\n\n
- Low impressions & good ACOS: Slight increase to gain volume<\/li>\n\n\n\n
- High Search Impression Share (80%+): Bid cautiously. You may already be maxing out<\/li>\n\n\n\n
- Low Search Impression Share + Good ACOS: Great signal to raise bids<\/li>\n\n\n\n
- Keep bid changes gradual: \u00b110\u201325% adjustments per cycle<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Step 3: Prepare the Sheet for Google Ads Editor<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nOnly keep these columns:<\/p>\n\n\n\n
\n- Campaign<\/li>\n\n\n\n
- Ad Group<\/li>\n\n\n\n
- Keyword<\/li>\n\n\n\n
- Criterion Type<\/li>\n\n\n\n
- Max CPC<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
![\"Prepared](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/AMZ-report-KW-1024x476.jpg\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nRemove all other columns to avoid upload errors. <\/p>\n\n\n\n
<\/div>\n\n\n\nStep 4: Upload New Bids in Google Ads<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n1. Open Google Ads Editor. Expand the Keyword & Targeting<\/strong><\/em> section and click on Make Multiple Changes<\/strong><\/em>.<\/p>\n\n\n\n<\/div>\n\n\n\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/image-5-1024x494.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\n2. Select the option: \u201cMy data includes columns for campaigns and ad groups\u201d<\/em><\/strong>. Click Paste from clipboard.<\/strong><\/em> Click Process<\/em><\/strong> to validate the data<\/p>\n\n\n\n<\/div>\n\n\n\n![\"Paste](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/image-6-1024x637.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\n3. After clicking on Process<\/em><\/strong>, you will reach the following page.<\/p>\n\n\n\n<\/div>\n\n\n\n![\"Finish](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/image-7-1024x534.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\n4. If no errors appear, click Keep<\/strong><\/em> changes.<\/p>\n\n\n\n<\/div>\n\n\n\n![\"Final](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/image-8-1024x598.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\n5. Preview and publish:
a) Click Check changes \u2192 final review
b) Click Post (top-right) to push updates live<\/p>\n\n\n\n
<\/div>\n\n\n\nThese steps let you update keyword bids in bulk. Keep monitoring performance and schedule regular reviews to stay on track.<\/p>\n\n\n\n
<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n\n- Start Here: Key Metrics to Track on Amazon Attribution<\/a><\/li>\n\n\n\n
- How To Import Amazon Attribution Data In Google Ads<\/a><\/li>\n\n\n\n
- How to Improve Conversion Rates with Amazon Attribution?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Google wins first place among shoppers for their purchase journey. So if you are limiting your advertising efforts to only Amazon, you\u2019re missing out on nearly half of your potential customers. Amazon Attribution helps to bridge that gap. It allows you to measure how your Google Ads drive traffic and sales on Amazon.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-26779","post","type-post","status-publish","format-standard","hentry","category-amazon-ads"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26779"}],"version-history":[{"count":45,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779\/revisions"}],"predecessor-version":[{"id":27003,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779\/revisions\/27003"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
If you\u2019re using Karooya\u2019s Attribution Reporting dashboard to track how your Google Ads campaigns drive Amazon sales, you\u2019re already halfway to smarter campaign optimization. The next step is using those insights to update keyword bids efficiently and at scale.<\/p>\n\n\n\n
Why Rely on Karooya’s Attribution Report?<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nAmazon’s Attribution tool does not provide keyword-level performance data<\/em> to the advertisers. That’s why Amazon sellers and agencies using Google Ads<\/strong> to promote their products and store pages on Amazon rely on Karooya\u2019s solution<\/strong> to track and measure attributed sales at the keyword level<\/em>.<\/p>\n\n\n\n<\/div>\n\n\n\nKarooya provides a reporting dashboard<\/strong> that allows users to query data, view performance reports, and export them to spreadsheets for further analysis. Customers typically use these keyword performance reports<\/strong> to adjust bids based on performance insights. The exported spreadsheet can then be used to make bulk bid changes<\/strong> directly in Google Ads Editor.<\/p>\n\n\n\n<\/div>\n\n\n\nHow Karooya’s solution helps to:<\/p>\n\n\n\n
\n- Generate and export the keyword performance report from the Karooya dashboard<\/li>\n\n\n\n
- Use the exported spreadsheet to make bulk bid updates via Google Ads Editor<\/li>\n\n\n\n
- Importing the updated bids into Google Ads<\/li>\n<\/ul>\n\n\n\n
Let’s find out..<\/p>\n\n\n\n
<\/div>\n\n\n\nStep 1:<\/strong> Get Your Keyword Insights from the Karooya Dashboard<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n1. Log in to Karooya’s dashboard<\/p>\n\n\n\n
2. Select the account that sends traffic to your Amazon store <\/p>\n\n\n\n
3. Select the date range you wish to analyse and click on “Get Attribution Report<\/strong><\/em>“<\/p>\n\n\n\n4. Click the Export button to download the report as a spreadsheet<\/p>\n\n\n\n
5. Open the file and navigate to the Keyword Performance Report<\/strong><\/em> tab<\/p>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\n\nThe Keyword Performance Report<\/em><\/strong> gives you everything you need to make informed keyword bid adjustments. It includes columns for keyword and campaign details, key performance metrics like impressions, clicks, cost, sales value, and ACOS, as well as volume indicators such as search impression share.<\/p>\n\n\n\n<\/div>\n\n\n\n Step 2:<\/strong> Decide Bid Changes Based on Performance<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nTo start making changes, confirm that all your campaigns are set to the Manual CPC bidding strategy<\/em><\/strong>. Once that’s done, you can dive in. Look at each keyword and adjust its bid in the Max CPC column<\/em><\/strong>. Please follow these guidelines as you edit.<\/p>\n\n\n\n\n- Good ACOS + Conversions: Increase bid<\/li>\n\n\n\n
- High spend + Poor ACOS: Lower bid<\/li>\n\n\n\n
- Low impressions & good ACOS: Slight increase to gain volume<\/li>\n\n\n\n
- High Search Impression Share (80%+): Bid cautiously. You may already be maxing out<\/li>\n\n\n\n
- Low Search Impression Share + Good ACOS: Great signal to raise bids<\/li>\n\n\n\n
- Keep bid changes gradual: \u00b110\u201325% adjustments per cycle<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Step 3: Prepare the Sheet for Google Ads Editor<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nOnly keep these columns:<\/p>\n\n\n\n
\n- Campaign<\/li>\n\n\n\n
- Ad Group<\/li>\n\n\n\n
- Keyword<\/li>\n\n\n\n
- Criterion Type<\/li>\n\n\n\n
- Max CPC<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nRemove all other columns to avoid upload errors. <\/p>\n\n\n\n
<\/div>\n\n\n\nStep 4: Upload New Bids in Google Ads<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n1. Open Google Ads Editor. Expand the Keyword & Targeting<\/strong><\/em> section and click on Make Multiple Changes<\/strong><\/em>.<\/p>\n\n\n\n<\/div>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\n\n2. Select the option: \u201cMy data includes columns for campaigns and ad groups\u201d<\/em><\/strong>. Click Paste from clipboard.<\/strong><\/em> Click Process<\/em><\/strong> to validate the data<\/p>\n\n\n\n<\/div>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\n\n3. After clicking on Process<\/em><\/strong>, you will reach the following page.<\/p>\n\n\n\n<\/div>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\n\n4. If no errors appear, click Keep<\/strong><\/em> changes.<\/p>\n\n\n\n<\/div>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\n\n5. Preview and publish:
a) Click Check changes \u2192 final review
b) Click Post (top-right) to push updates live<\/p>\n\n\n\n
<\/div>\n\n\n\nThese steps let you update keyword bids in bulk. Keep monitoring performance and schedule regular reviews to stay on track.<\/p>\n\n\n\n
<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n\n- Start Here: Key Metrics to Track on Amazon Attribution<\/a><\/li>\n\n\n\n
- How To Import Amazon Attribution Data In Google Ads<\/a><\/li>\n\n\n\n
- How to Improve Conversion Rates with Amazon Attribution?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Google wins first place among shoppers for their purchase journey. So if you are limiting your advertising efforts to only Amazon, you\u2019re missing out on nearly half of your potential customers. Amazon Attribution helps to bridge that gap. It allows you to measure how your Google Ads drive traffic and sales on Amazon.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-26779","post","type-post","status-publish","format-standard","hentry","category-amazon-ads"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26779"}],"version-history":[{"count":45,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779\/revisions"}],"predecessor-version":[{"id":27003,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779\/revisions\/27003"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Amazon’s Attribution tool does not provide keyword-level performance data<\/em> to the advertisers. That’s why Amazon sellers and agencies using Google Ads<\/strong> to promote their products and store pages on Amazon rely on Karooya\u2019s solution<\/strong> to track and measure attributed sales at the keyword level<\/em>.<\/p>\n\n\n\n Karooya provides a reporting dashboard<\/strong> that allows users to query data, view performance reports, and export them to spreadsheets for further analysis. Customers typically use these keyword performance reports<\/strong> to adjust bids based on performance insights. The exported spreadsheet can then be used to make bulk bid changes<\/strong> directly in Google Ads Editor.<\/p>\n\n\n\n How Karooya’s solution helps to:<\/p>\n\n\n\n Let’s find out..<\/p>\n\n\n\n 1. Log in to Karooya’s dashboard<\/p>\n\n\n\n 2. Select the account that sends traffic to your Amazon store <\/p>\n\n\n\n 3. Select the date range you wish to analyse and click on “Get Attribution Report<\/strong><\/em>“<\/p>\n\n\n\n 4. Click the Export button to download the report as a spreadsheet<\/p>\n\n\n\n 5. Open the file and navigate to the Keyword Performance Report<\/strong><\/em> tab<\/p>\n\n\n The Keyword Performance Report<\/em><\/strong> gives you everything you need to make informed keyword bid adjustments. It includes columns for keyword and campaign details, key performance metrics like impressions, clicks, cost, sales value, and ACOS, as well as volume indicators such as search impression share.<\/p>\n\n\n\n To start making changes, confirm that all your campaigns are set to the Manual CPC bidding strategy<\/em><\/strong>. Once that’s done, you can dive in. Look at each keyword and adjust its bid in the Max CPC column<\/em><\/strong>. Please follow these guidelines as you edit.<\/p>\n\n\n\n Only keep these columns:<\/p>\n\n\n\n Remove all other columns to avoid upload errors. <\/p>\n\n\n\n 1. Open Google Ads Editor. Expand the Keyword & Targeting<\/strong><\/em> section and click on Make Multiple Changes<\/strong><\/em>.<\/p>\n\n\n\n 2. Select the option: \u201cMy data includes columns for campaigns and ad groups\u201d<\/em><\/strong>. Click Paste from clipboard.<\/strong><\/em> Click Process<\/em><\/strong> to validate the data<\/p>\n\n\n\n 3. After clicking on Process<\/em><\/strong>, you will reach the following page.<\/p>\n\n\n\n 4. If no errors appear, click Keep<\/strong><\/em> changes.<\/p>\n\n\n\n 5. Preview and publish: These steps let you update keyword bids in bulk. Keep monitoring performance and schedule regular reviews to stay on track.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Google wins first place among shoppers for their purchase journey. So if you are limiting your advertising efforts to only Amazon, you\u2019re missing out on nearly half of your potential customers. Amazon Attribution helps to bridge that gap. It allows you to measure how your Google Ads drive traffic and sales on Amazon.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-26779","post","type-post","status-publish","format-standard","hentry","category-amazon-ads"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26779"}],"version-history":[{"count":45,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779\/revisions"}],"predecessor-version":[{"id":27003,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26779\/revisions\/27003"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Step 1:<\/strong> Get Your Keyword Insights from the Karooya Dashboard<\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n Step 2:<\/strong> Decide Bid Changes Based on Performance<\/strong><\/h3>\n\n\n\n
\n
Step 3: Prepare the Sheet for Google Ads Editor<\/strong><\/h3>\n\n\n\n
\n
<\/figure><\/div>\n\n\nStep 4: Upload New Bids in Google Ads<\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\n
a) Click Check changes \u2192 final review
b) Click Post (top-right) to push updates live<\/p>\n\n\n\n\n