{"id":26877,"date":"2025-11-03T19:55:51","date_gmt":"2025-11-03T14:25:51","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=26877"},"modified":"2025-11-03T19:55:52","modified_gmt":"2025-11-03T14:25:52","slug":"monthly-roundup-top-ppc-news-october-2025","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-october-2025\/","title":{"rendered":"Monthly Roundup | Top PPC News | October 2025"},"content":{"rendered":"\n<p class=\"lead\">Stay informed with this month\u2019s PPC trends and updates. From important platform shifts to emerging strategies, we\u2019ve gathered the essential insights and takeaways you need to elevate your ad performance.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"402\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/Top-PPC-News.jpg\" alt=\"Top ppc news october 2025\" class=\"wp-image-26887\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/Top-PPC-News.jpg 894w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/Top-PPC-News-300x135.jpg 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/11\/Top-PPC-News-768x345.jpg 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16598240?sjid=16711597701245452734-NC\" target=\"_blank\" rel=\"noreferrer noopener\">Action Required: Transition from call ads to call assets<\/a>:- Call ads are being phased out and replaced by responsive search ads (RSAs) that use call assets. To keep driving valuable phone call leads, make sure to switch to using call assets within your RSAs.<\/p>\n\n\n\n<p>Key dates to remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting February 2026, advertisers will no longer be able to create new call-only ads. <\/li>\n\n\n\n<li>By February 2027, existing call-only ads will stop serving and no longer receive impressions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/privacysandbox.com\/news\/update-on-plans-for-privacy-sandbox-technologies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Update on Plans for Privacy Sandbox Technologies<\/a>:- Google is officially retiring several Sandbox APIs, including <em>Attribution Reporting<\/em>, <em>Topics<\/em>, <em>Protected Audience<\/em>, and <em>Shared Storage<\/em>. With that, first-party data becomes even more critical, and <em>CHIPS<\/em> and <em>FedCM<\/em> will continue to evolve as privacy-preserving solutions for cookies and identity.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/merchants\/answer\/16655415\" target=\"_blank\" rel=\"noreferrer noopener\">Policy update: Physical goods subscriptions<\/a>:- Physical goods subscriptions are now rolling out to all eligible Shopping ad merchants in the U.S. With this update, you can offer customers the option to buy your products repeatedly. This gives businesses more flexibility and a repeatable way to purchase what they love.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-expand-ads-ai-overviews-463273\" target=\"_blank\" rel=\"noreferrer noopener\">Google to expand ads in AI Overviews to more markets<\/a>:- Google will expand AI Overview ads beyond the U.S. to select English-speaking markets by late 2025, reshaping search ads as they appear alongside AI summaries instead of traditional results.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en#10072025\" target=\"_blank\" rel=\"noreferrer noopener\">Import cost data from Meta and TikTok ads<\/a>:- You can now seamlessly import Meta and TikTok cost data into Google Analytics to automatically track and analyze ad spend alongside your other marketing data.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/october-2025\/unlocking-more-opportunities-for-partners-and-customers-through-collaboration-with-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">Unlocking more opportunities for partners and customers through collaboration with Amazon<\/a>:-Microsoft Advertising is strengthening its partnership with Amazon DSP to tap into real shopping behaviors, vast reach, and premium ad placements across Amazon\u2019s sites, apps, CTV, and top third-party publishers.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/doj-google-wrap-up-ad-tech-monopoly-hearing-463034\" target=\"_blank\" rel=\"noreferrer noopener\">DOJ and Google wrap up ad tech monopoly hearing<\/a>:- The Justice Department and Google have concluded a two-week hearing on how to tackle Google\u2019s alleged monopoly in online advertising. During the news:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Justice Department wants Google to sell its ad exchange and parts of its tools to restore competition<\/li>\n\n\n\n<li>Google argues this would hurt publishers, advertisers, and small businesses<\/li>\n\n\n\n<li>Closing arguments are set for November, with a ruling expected soon after<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> <a href=\"https:\/\/www.facebook.com\/business\/news\/advertising-week-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising Week 2025: AI-Enabled Performance for Today and Tomorrow<\/a>:- Meta is launching more generative AI and creator tools to unlock entirely new ways for businesses and agencies of all sizes to grow. These tools are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta business AI<\/li>\n\n\n\n<li>New Generative AI Tools for Video Optimization and Conversion<\/li>\n\n\n\n<li>Meta AI business assistant<\/li>\n\n\n\n<li>\u00a0Facebook creator discovery API<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.karooya.com\/blog\/digital-ads-benchmark-report-by-tinuiti-q3-2025-key-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Ads Benchmark Report by Tinuiti | Q3 2025 | Key Highlights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ppc-competitor-analysis-to-track-their-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC Competitor Secrets: How to Monitor, Analyze &amp; Track Their Google Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/why-negative-keywords-matter-more-than-ever-in-performance-max-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Negative Keywords Matter More Than Ever in Performance Max Campaigns?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Stay informed with this month\u2019s PPC trends and updates. From important platform shifts to emerging strategies, we\u2019ve gathered the essential insights and takeaways you need to elevate your ad performance.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-26877","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=26877"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26877\/revisions"}],"predecessor-version":[{"id":26890,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/26877\/revisions\/26890"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=26877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=26877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=26877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}