{"id":27030,"date":"2025-12-03T01:15:57","date_gmt":"2025-12-02T19:45:57","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=27030"},"modified":"2026-01-04T16:11:08","modified_gmt":"2026-01-04T10:41:08","slug":"monthly-roundup-top-ppc-news-october-2025-2","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-october-2025-2\/","title":{"rendered":"Monthly Roundup | Top PPC News | November 2025"},"content":{"rendered":"\n<p class=\"lead\">Your November 2025 PPC Roundup is here. November saw significant developments across major platforms, including Google Ads and Microsoft Advertising. We&#8217;ve compiled a summary of the most important updates to help you maintain a competitive edge in your campaigns.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/12\/People-holding-a-board-on-which-Top-PPC-News-has-been-written-1024x579.jpg\" alt=\"\" class=\"wp-image-27039\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/12\/People-holding-a-board-on-which-Top-PPC-News-has-been-written-1024x579.jpg 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/12\/People-holding-a-board-on-which-Top-PPC-News-has-been-written-300x170.jpg 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/12\/People-holding-a-board-on-which-Top-PPC-News-has-been-written-768x434.jpg 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2025\/12\/People-holding-a-board-on-which-Top-PPC-News-has-been-written.jpg 1472w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16710258\" target=\"_blank\" rel=\"noreferrer noopener\">Access new inventory and channel performance reporting in Performance Max campaigns<\/a>:- To reach the audience\u00a0and gain more visibility, PMax has launched two key updates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drive more in-store sales with Ads on Waze<\/li>\n\n\n\n<li>Get more visibility into channel performance<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16713852?sjid=18325459316105595248-NC\" target=\"_blank\" rel=\"noreferrer noopener\">New Brand Suitability Controls For YouTube Feed &amp; Discover<\/a>:- Google is expanding its brand-suitability controls to more ad placement environments. Inventory types are now supported on the YouTube Home Feed, Watch Next Feed, and Discover, creating a consistent suitability framework across YouTube, Discover, and the Google Display Network.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.seroundtable.com\/microsoft-advertising-mobile-app-retired-40481.html\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Advertising Mobile App <\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.seroundtable.com\/microsoft-advertising-mobile-app-retired-40481.html\" target=\"_blank\">to Be Retired<\/a>: Starting January 2026, the Microsoft Advertising mobile app will no longer be supported<\/span>. Advertisers can not create or manage campaigns through the app, but still access them. To manage the campaigns, advertisers need to use the Microsoft Advertising web interface or other supported tools instead.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/november-2025\/introducing-image-animation-and-performance-comparison-for-better-creative-and-richer-insights\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Image Animation and Performance Comparison for Better Creative and Richer Insights<\/a>:- Microsoft Advertising just unveiled powerful new features in Copilot in Microsoft Advertising Platform \u2014 unlocking smarter creative and deeper insights. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/editor\/answer\/16663512?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Editor version 2.11<\/a>:- The newest Editor update brings campaign-level negative keywords, Performance Max search term visibility, and enhanced automation features for high-volume ad management. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-november-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover new features for the holiday season with November\u2019s Demand Gen Drop<\/a>: Demand Gen continues to deliver measurable impact across YouTube and Google\u2019s visual surfaces \u2014 and it\u2019s only getting better. Even more features are launching right in time for the holidays: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Image\u00a0and\u00a0Video Enhancements<\/li>\n\n\n\n<li>Availability of Pathmatics<\/li>\n\n\n\n<li>Asset Uplift A\/B Experiments<\/li>\n\n\n\n<li>Suitability controls\u00a0and\u00a0excluded content themes<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/november-2025\/asset-level-editorial-review-and-other-updates-for-november\" target=\"_blank\" rel=\"noreferrer noopener\">Asset-level editorial review and other updates for November<\/a>:- The Holiday season is around the corner, and Microsoft Advertising&#8217;s latest releases will help advertisers to set up for success. These updates are: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asset-level editorial review<\/li>\n\n\n\n<li>Conversion Delay<\/li>\n\n\n\n<li>Global availability of Callouts<\/li>\n\n\n\n<li>A smarter, easier, and more efficient reporting experience in Curate<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.business.reddit.com\/blog\/reddit-with-interactive-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Create custom, engaging experiences on Reddit with Interactive Ads<\/a>: Currently in alpha testing with a limited group of advertisers, Reddit\u2019s interactive ads introduce a unique format enabling brands to design immersive experiences where redditors can play, participate, and interact directly inside the ad.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.karooya.com\/blog\/using-karooyas-attribution-report-for-bulk-bid-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using Karooya\u2019s Attribution Report for Bulk Bid Updates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-ai-prompts-templates-for-ad-copy-keywords-and-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads AI Prompts: Templates for Ad Copy, Keywords, and Optimization<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/digital-ads-benchmark-report-by-tinuiti-q3-2025-key-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Ads Benchmark Report by Tinuiti | Q3 2025 | Key Highlights<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your November 2025 PPC Roundup is here. November saw significant developments across major platforms, including Google Ads and Microsoft Advertising. We&#8217;ve compiled a summary of the most important updates to help you maintain a competitive edge in your campaigns.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-27030","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=27030"}],"version-history":[{"count":11,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27030\/revisions"}],"predecessor-version":[{"id":27136,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27030\/revisions\/27136"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=27030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=27030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=27030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}