{"id":2720,"date":"2016-06-14T00:29:51","date_gmt":"2016-06-13T18:59:51","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2720"},"modified":"2017-06-29T09:52:37","modified_gmt":"2017-06-29T04:22:37","slug":"weekly-ppc-news-expanded-text-ads-bing","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-expanded-text-ads-bing\/","title":{"rendered":"Weekly PPC News – Expanded Text Ads Soon Coming To Bing Ads, Voice Search Relevance & more"},"content":{"rendered":"

Bing shall soon\u00a0provide\u00a0an improved text ad experience, post the announcement<\/a> made by Google, how SEOs need to pull up their socks with the expanded text ads<\/a> taking most of the real estate. Also, get more insight on what potential the newly announced features have, how marketers must be prepared for demographic targeting, how voice search is resulting in ads being served for\u00a0irrelevant queries.<\/p>\n

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All this and more in this Week’s PPC recap:<\/p>\n

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1.\u00a0What You Need to Know About Google Demographics for Search Ads, Including 20 Months of Data<\/a><\/p>\n

With demographic targeting having been launched, Andy Taylor<\/a> discusses the major points that marketers must make a note of as this features starts getting rolled out.<\/p>\n

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2.\u00a0Compatibility with Expanded Text Ads is coming to Bing Ads<\/a><\/p>\n

Jamie Chung<\/a>, from Bing Ads shares that Bing too will provide an improved text ad experience, post Google’s announcement of launching the new ‘Expanded Text Ads Format<\/a>‘.<\/p>\n\"bing<\/a>\n

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3.\u00a0Managing Enterprise Level PPC Accounts<\/a><\/p>\n

Here’s the transcribed streamcap from the ppcchat that discussed about what enterprise account are, how to manage these account, the rules that PPCers use while setting the enterprise account, and many more questions attended to.<\/p>\n

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4.\u00a0Bing Ads now accepting signups for Shared Budgets pilot<\/a><\/p>\n

Ginny Marvin<\/a> shares the recent update from Bing Ads where they announced that they were developing the ability for marketers to share budget across multiple campaigns. Know more in this post<\/p>\n

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5.\u00a0Introducing AdWords Conversion Import for Salesforce<\/a><\/p>\n

Now easily track down your offline conversion led by AdWords clicks, with the help of ‘AdWords Conversion Import for salesforce’ that helps measure the same.<\/p>\n\"Conversion<\/a>\n

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6.\u00a010 ways to get ready for the new AdWords<\/a><\/p>\n

Frederick Vallaeys<\/a> discusses the potential of the features announced\u00a0during the recent Google Performance Summit and how you should\u00a0gear yourself up to use the new features.<\/p>\n

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7.\u00a0Voice Search and PPC Relevance: A Match Made in Hell<\/a><\/p>\n

Melissa Mackey<\/a> shares how voice search is often leading to your ad being showed for irrelevant search queries and how the need of close variants has arisen as a result of this. What’s your take on this?<\/p>\n\"voice<\/a>\n

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8.\u00a0The High CPL Audit Checklist: What Are You Missing?<\/a><\/p>\n

Witnessing a sudden spike in your CPL? Here’s a checklist that is worth considering when you find out the problem ad groups or campaigns. Get in control of your leads with this useful audit checklist by Abby Woodcock.<\/p>\n

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9.\u00a0How to Get Credit for Your AdWords Conversions<\/a><\/p>\n

If your conversion getting attributed to a different source other than PPC, then Adam Lundquist<\/a> shares the solution for it, i.e., by utlizing\u00a0a different attribution model. Learn more in this post.<\/p>\n\"attribution<\/a>\n

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10.\u00a0Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be Accounting For<\/a><\/p>\n

Andy Taylor<\/a> discusses the possible impact of expanded text ads on organic search and how along with PPCers, SEO also need to brace themselves up for this new feature.<\/p>\n

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