{"id":27326,"date":"2026-02-04T22:46:34","date_gmt":"2026-02-04T17:16:34","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=27326"},"modified":"2026-02-04T22:46:36","modified_gmt":"2026-02-04T17:16:36","slug":"ppcchat-mistakes-in-ppc-accounts","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-mistakes-in-ppc-accounts\/","title":{"rendered":"PPCChat | Mistakes in PPC Accounts | 3rd February 2026"},"content":{"rendered":"\n

Today\u2019s PPCChat focused on \u201cMistakes in PPC Accounts.\u201d<\/strong> Host Julie F Bacchini<\/a> invited experts to share the most common pitfalls they see when managing ad accounts, along with tricky platform nuances that are easy to overlook and much more.<\/p>\n\n\n\n\n\n\n\n

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Q1: What are common setup or structuring mistakes you see in ad accounts? Do you find different types of mistakes more often in different platforms or is it fairly consistent across platforms?<\/strong><\/h4>\n\n\n\n
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In setups, I find geographic settings are often leaky. And conversion actions that are either not setup right or are poor choices to designate as conversions (a.k.a. something for the platform to optimize toward). @NeptuneMoon<\/a><\/p>\n\n\n\n

Auto targeting\/placements enabled. @Chriskostecki<\/a><\/p>\n\n\n\n

Yes, on the auto-applied anything @Chriskostecki<\/a> ,especially because it is in more than one place on platforms these days! @NeptuneMoon<\/a><\/p>\n\n\n\n

Yes, I exclude all foreign markets by practice across most networks, and it seems to cut out some traffic trying to mirror target locations. @Chriskostecki<\/a><\/p>\n\n\n\n

Disclaimer: I work for Microsoft. Double-counting conversions. Too many ad groups for the budget. Average CPCs not aligned to the budget. Bid adjustments unintentionally driving up CPCs. Accidental duplicates. @navahhopkins<\/a><\/p>\n\n\n\n

Ooohhh spread too thin with budget is a great one @navahhopkins<\/a> What do you mean spending $400 across the entire country isn\u2019t enough????? @NeptuneMoon<\/a><\/p>\n\n\n\n

autocreated anything being enabled without people realizing it is a big one I’ve seen a lot of recently. Non-logical ad groups\/asset groups\/campaign structures – it should be clear to an outside observer\/auditor what is where. Too many people still launch without conversion tracking in place correctly. @revaminkoff<\/a><\/p>\n\n\n\n

Would naming conventions for campaigns fall under this too @revaminkoff<\/a> because OMG the things I have seen\u2026@NeptuneMoon<\/a><\/p>\n\n\n\n

@NeptuneMoon<\/a> 100%!! @revaminkoff<\/a><\/p>\n\n\n\n

1. AARs accidentally turned on is a bit one. 2. Locations not set up correctly (people in vs. people looking for information about) 3. Bidding by ROAS or CPA with no amount set. 4. Tags not set up correctly (sometimes not counting conversions or $$$) 5. Having too many assets in a PMax campaign (yes, you can have too many) 6. Companies not creating videos for PMax 7. Just not doing video ads at all in this day and age…@lchasse<\/a><\/p>\n\n\n\n

Location: Presence In & Interested In Auto Optimization – for creating site links & assets and auto applying recommendations. Obsessing over Optimization Score, Counting page views as conversions
Not passing values back and updating conversions. Not using customer list and lists from GA4
Not checking search terms and seeing only keywords. Not checking placements for pMaX..@alimehdimukadam<\/a><\/p>\n\n\n\n

Oh and…<\/p>\n\n\n\n