{"id":27436,"date":"2026-03-05T00:56:44","date_gmt":"2026-03-04T19:26:44","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=27436"},"modified":"2026-03-05T00:56:47","modified_gmt":"2026-03-04T19:26:47","slug":"ppcchat-what-is-in-ppcers-mind","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-what-is-in-ppcers-mind\/","title":{"rendered":"PPCChat | What is in PPCers Mind | 3rd February 2026"},"content":{"rendered":"\n

This week\u2019s PPCChat was an open-format discussion where host Julie F Bacchini<\/a> invited experts to share their biggest wishes for ad platforms, as well as their experiences and challenges when job hunting in PPC.<\/p>\n\n\n\n\n\n\n\n

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Topic from <\/a>@navahhopkins<\/a><\/strong>: – what are you biggest wishes for ad platforms?<\/strong><\/h4>\n\n\n\n
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I’d like the Google Ads app to tell me which account it’s talking about when it sends me alerts. @InquisitiveMarketer<\/a><\/p>\n\n\n\n

Better support from every platform. @NeptuneMoon<\/a><\/p>\n\n\n\n

Maybe it’s “just me,” but I feel like I’m playing whack-a-mole. As I learn and understand something good enough to explain, another variable gets thrown in. @StephanieCockerl<\/a><\/p>\n\n\n\n

@StephanieCockerl<\/a> The number of days where I feel very much like an \u201cold dog\u201d these days. @NeptuneMoon<\/a><\/p>\n\n\n\n

@InquisitiveMarketer<\/a> or anytime I get an email about a support case, and they mention the case ID, but no mention of which account. I have a few ongoing cases at the moment, and it’s nearly impossible to figure out which is which without turning into sherlock holmes every time I check an email. Data Transparency, actual control over targeting, not just ‘suggestions’ @AnthonyMcDaniel<\/a><\/p>\n\n\n\n

Honestly it would be refreshing to feel like a platform thought what we did was good\/valuable\/helpful @NeptuneMoon<\/a><\/p>\n\n\n\n

Build back trust by exposing best and worst cases possible, increasing transparency. For example, change X will almost certainly cause spend to increase. With that, best case scenario is that we see Y revenue\/leads increase, and worst case is we see minimal\/no change. As the advertiser, please prepare for both outcomes. @teabeeshell<\/a><\/p>\n\n\n\n

@teabeeshell<\/a> Well that would be amazing. @NeptuneMoon<\/a><\/p>\n\n\n\n

JUST ONCE, I’d like to see an ad platform actually recommend decreasing ad spend based on performance. Even if it was for a single campaign. That’d build a lot of trust equity for me, tbh. @AnthonyMcDaniel<\/a><\/p>\n\n\n\n

@teabeeshell<\/a> Microsoft is actively working on these recommendations\/alerts and one of the big questions we have is how to ensure there’s trust when we make those sort of statements. Do you have thoughts there? @navahhopkins<\/a><\/p>\n\n\n\n

@teabeeshell<\/a> I’m working on something for that. @williamhboggs<\/a><\/p>\n\n\n\n

For what it’s worth – I’m not seeing “innovation” tools in the wish-list – a lot of this seems more like quality of life and customer empathy moments? @navahhopkins<\/a><\/p>\n\n\n\n

@navahhopkins<\/a> I think sharing the possible positive and negative outcomes is a good start. It can feel like every suggestion from a platform is \u201csuper awesome\u201d and will \u201cperform so well in your account\u201d and we all know that is not always what happens. @NeptuneMoon<\/a><\/p>\n\n\n\n

Is that due to lack of trust in platforms to deliver innovation or is it because there’s no more spoons for innovation while balancing existing tools. @navahhopkins<\/a><\/p>\n\n\n\n

Because we often have to pro\/con suggested changes with clients and stakeholders and having more insight into the range of outcomes would be great. There is a lack of trust in platforms too. And not just because the interests of a platform and an individual advertiser can never be 100% aligned. It stems more from things being presented as universally applicable or great when they are not. @NeptuneMoon<\/a><\/p>\n\n\n\n

Personally, I feel pretty “innovated-out”. Too many platforms pushing too many “innovations” that feel more like money-grabs than actual improvements. I’d rather have the existing tools work well before asking for anything “new”. @AnthonyMcDaniel<\/a><\/p>\n\n\n\n

@navahhopkins<\/a> I think that simulations work well, but they tend to favor spending more. Yes, there is sometimes transparency about if you spend X more, your CPA will rise $Y.YY per. That’s helpful, but almost like a color-banded visual would be helpful so an advertiser could know when they are A) pushing the envelope in hope, B) leaving results on the table, or C) within their sweet spot, per an established KPI. @teabeeshell<\/a><\/p>\n\n\n\n

And it is ok that they are not, I\u2019d just love some honesty about that. You know what else I would LOVE to see\u2026 @NeptuneMoon<\/a><\/p>\n\n\n\n