PPC is constantly evolving, with new strategies and trends emerging all the time, so there\u2019s a lot to keep up with. In this roundup, we\u2019ve gathered the most important news and feature updates to help you stay informed and ahead.<\/p>\n\n\n\n\n\n\n\n
About auto end screens for video ads<\/a>:- Auto end screens make video ads more interactive by automatically showing a final screen with details about your products or services. This creates an extra opportunity for engagement. For now, it\u2019s available only for in-stream ads in mobile app install campaigns.<\/p>\n\n\n\n AI shopping gets simpler with Universal Commerce Protocol updates<\/a>:- Universal Commerce Protocol (UCP) is an open standard to make online shopping easier for everyone. Google has shared updates on new UCP capabilities and how to make it simpler to get started with UCP across Google surfaces. These updates are:<\/p>\n\n\n\n Negative keywords for PMax and other product news for March 2026<\/a>:- Microsoft Advertising’s March updates offer:<\/p>\n\n\n\n Upcoming Improvements to Offline Conversion Imports<\/a>: Starting in April 2026, the Google Ads API will roll out a set of infrastructure updates to improve the Offline Conversion Import experience.<\/p>\n\n\n\n Resonate with the YouTube audiences that matter most to you, with Veo in Google Ads<\/a>:- Veo<\/a>, Google\u2019s advanced video model, is now in Asset Studio in Google Ads. It lets you turn images into videos, and with Nano Banana<\/a>, you can easily adapt assets to fit your audience better.<\/p>\n\n\n\n Build real-world Performance Max expertise with the new Microsoft Advertising learning path<\/a>:- Microsoft Advertising has launched a new Performance Max learning path in its Learning Lab to help marketers gain hands-on experience. It includes three courses\u2014covering setup, optimization, and troubleshooting\u2014focused on practical, real-world application rather than just theory.<\/p>\n\n\n\n Performance Max updates and other product news for January 2026<\/a>:- In January, Microsoft Advertising introduced new features and updates which focused on giving more controls, transparency, and making the products generally easier to use. These features and updates include:<\/p>\n\n\n\n About Performance Max optimization experiments: A\/B testing assets (Beta)<\/a>:-In this article, you\u2019ll learn how to run an experiment that compares two sets of assets\u2014\u201cA\u201d vs. \u201cB\u201d\u2014within the same asset group, so you can see which creative combination performs best in your Performance Max campaign.<\/p>\n\n\n\n Introducing More Ways to Tap into Shopping on Reddit<\/a>:- Reddit has rolled out new shopping-focused ad tools designed to help brands reach users when they\u2019re actively researching products. The update introduces formats like Collection Ads and improved Dynamic Product Ads, making it easier to showcase product catalogs in a more engaging and visual way.<\/p>\n\n\n\n Unlocking the Power of Manus in Meta\u2019s Business and Creator Tools<\/a>:- As part of the Manus Meta partnership, Meta is rolling out beta features across its apps, bringing Manus\u2019 autonomous AI agent to businesses, entrepreneurs, and creators. These features highlight the ongoing progress of the Meta\u2013Manus partnership and their shared focus on building practical, real-world AI solutions.<\/p>\n\n\n\n Make Pinterest Performance+ campaigns your new default<\/a>:- Launching a campaign is easy, but optimising it manually can be tough. Pinterest Performance+ campaigns help you work smarter by using AI-powered automation in a simple setup\u2014so you can spend less time managing and more time scaling what works.<\/p>\n\n\n\n Simplifying Ad Measurement for a Social-First World<\/a>:- Meta\u2019s incrementality experiments help advertisers understand the true impact of their campaigns. But since fully adopting incrementality takes time, Meta is rolling out updates to measurement and attribution\u2014making it easier to see ad performance using existing tools.<\/p>\n\n\n\n In Case You Saw It: We are Testing a New Shopping Product Experience in Search<\/a>:- People turn to Reddit for real opinions and product recommendations. Now, Reddit is testing an AI-powered search feature that turns those insights into shoppable results using catalogs from select Shopping and Dynamic Product Ads partners.<\/p>\n\n\n\n Ads on Threads: One Year In \u2013 Now Reaching All Users and Markets Globally<\/a>:- Meta is gradually rolling out ads on Threads to users worldwide, starting in late January. The rollout may take a few months, and ads will appear directly in users\u2019 feeds.<\/p>\n\n\n\n Beyond ChatGPT: The Full AI Stack for Negative Keyword Research<\/a>:- Negative keywords are key to keeping a paid search account healthy. In 2026, using AI for negative keyword research is helpful\u2014but it still needs a human touch to keep your PPC campaigns focused on ROI, not just traffic.<\/p>\n\n\n\n Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors<\/a>:- Google Ads Auction Insights helps understand and track your competitors. It covers key metrics like impression share and overlap rate to show how your ads compare. Overall, it helps you make smarter decisions to improve performance and stay ahead.<\/p>\n\n\n\n AI Max Search Campaigns: What Advertisers Gain, What They Give Up<\/a>: AI Max for Search campaigns make<\/span> things more efficient by reducing manual keyword work and helping advertisers find new search terms faster. It also uses AI to understand search intent better, making it easier to scale campaigns.<\/p>\n\n\n\n Why Negative Keywords Matter for Brand Safety in Search?<\/a>:- In today\u2019s automated landscape, brand safety is becoming a bigger concern in paid search, as advertisers have less control over where ads show. That\u2019s where negative keywords come in. They quietly act as gatekeepers, helping protect your brand\u2019s trust, credibility, and first impression.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n PPC is constantly evolving, with new strategies and trends emerging all the time, so there\u2019s a lot to keep up with. In this roundup, we\u2019ve gathered the most important news and feature updates to help you stay informed and ahead.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,3,24,16],"tags":[],"class_list":["post-27540","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-googl-search-tips","category-microsoft-ads","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=27540"}],"version-history":[{"count":17,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27540\/revisions"}],"predecessor-version":[{"id":27571,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27540\/revisions\/27571"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=27540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=27540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=27540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
\n
\n
What Trends Shaped Paid Social This Quarter?<\/strong><\/h3>\n\n\n\n
What Insights Did Karooya Share This Quarter?<\/strong><\/h3>\n\n\n\n
Understanding Amazon ACoS: Targets, Benchmarks, and Optimization<\/a>:- Advertisers often wonder, \u201cIs my ad spend actually working?<\/em>\u201d ACoS helps answer that by showing whether your PPC budget is being used effectively\u2014or just getting wasted.<\/p>\n\n\n\n\n
<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"