{"id":27601,"date":"2026-04-15T22:32:30","date_gmt":"2026-04-15T17:02:30","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=27601"},"modified":"2026-04-15T22:32:31","modified_gmt":"2026-04-15T17:02:31","slug":"ppcchat-managing-digital-ads-during-world-chaos","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-managing-digital-ads-during-world-chaos\/","title":{"rendered":"PPCChat | Managing Digital Ads During World Chaos | 14th April 2026"},"content":{"rendered":"\n

This week\u2019s discussion focused on expert perspectives on what\u2019s happening in the industry right now\u2014are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini<\/a> led the conversation.<\/p>\n\n\n\n\n\n\n\n

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Q1: How are you generally feeling with all that is going on in the world right now?<\/strong><\/h4>\n\n\n\n
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i’m tired boss.. @Aaronlevy<\/a><\/p>\n\n\n\n

@Aaronlevy<\/a> dude – same. Most of you probably don\u2019t know that my degree is in international politics, so I understand more than I wish I did sometimes. @NeptuneMoon<\/a><\/p>\n\n\n\n

It’s really exhausting going about our “normal” lives with WWIII going on in the background. @navahhopkins<\/a><\/p>\n\n\n\n

I may be like an ostrich burying its head in the sand, but in times like these, I try to insulate, focus on family, hobbies, work, and meaningful human connections. That’s not to say I completely ignore news, but I don’t let it drag me down. @teabeeshell<\/a><\/p>\n\n\n\n

@teabeeshell<\/a> that is a valid coping mechanism. @NeptuneMoon<\/a><\/p>\n\n\n\n

I am not political, so don’t get too caught up in stuff to be honest. I just adjust as needed for my clients depending on how things may be impacting them (if at all). I don’t know enough about global politics to have a big opinion otherwise. @Ichasse<\/a><\/p>\n\n\n\n

@Ichasse<\/a> I believe the term \u201chot mess\u201d applies well right now. @NeptuneMoon<\/a><\/p>\n\n\n\n

It’s such a roller coaster\u2026@revaminkoff<\/a><\/p>\n\n\n\n

I’m scrolling through the available emojis and finding them inadequate. @aldwin<\/a><\/p>\n\n\n\n

Trying to be a voice of stability for clients these days.  Focusing on what I can impact, which is a lot. @KurtHenninger<\/a><\/p>\n\n\n\n

I did not get wrapped up in Biden’s super high inflation and I did not get too wrapped up in Trumps tariffs, etc\u2026 Without knowing what is presented in the national security briefing each morning, I don’t know enough about if we needed to mess with Iran, etc.. I stay way away from politics, because it just seems to get folks mad depending on what side you are on. I don’t have a political team so to speak, lol. @Ichasse<\/a><\/p>\n\n\n\n

The situation in the Strait of Hormuz is a global catastrophe on multiple levels. @NeptuneMoon<\/a><\/p>\n\n\n\n

So here’s the thing: we’re at a point where some ad platforms can’t (or won’t) distinguish between what’s political and what’s not. I get ads all the time for content that’s absolutely political and thinking about the advertisers (even if I disagree with them and have thoughts and feelings about an American presenting brand being based in the UAE), they’re being forced to waste money on humans who have provided signals they’re not interested through reporting and blocking. @navahhopkins<\/a><\/p>\n\n\n\n

It’s so frustrating how much I feel like this is a) human caused b) bullying and c) feeling like there’s not much to do about it. @revaminkoff<\/a><\/p>\n\n\n\n

That’s nuts to me – regardless of what thoughts\/feelings has on the state of the world – I’m dumbfounded by the creative\/targeting\/compliance pieces. @navahhopkins<\/a><\/p>\n\n\n\n

@navahhopkins<\/a> we had to have a lotttt of those conversations with clients in our last 19 once-in-a-lifetime events. “we don’t want to be on any content about the war or covid”. ok well that’s going to eliminate most news, blogs and social media” @Aaronlevy<\/a><\/p>\n\n\n\n

@navahhopkins<\/a> The \u201cnot interested\u201d functions are a joke and blocking ads doesn\u2019t stop similar ones from getting to you either @NeptuneMoon<\/a><\/p>\n\n\n\n

@navahhopkins<\/a> , @Aaronlevy<\/a> I’m grateful we haven’t gone down that avenue yet, because I worry it would be impossible. @revaminkoff<\/a><\/p>\n\n\n\n

The biggest issues for clients are things like the cost of the shipping for products overseas, which let’s be honest is where most of our products are made (you can argue if that is right\/wrong and there are good discussion points on both sides), but that impacts product pricing quite a bit. Fuel is going to cost as much as it did under Biden here soon and that also impacts product cost. These things unfortunately impact margins for brands and decreases the discretionary spend folks have for spending on products. That is probably the biggest issue currently is the erosion of margins if companies try to keep prices stable for their products. @Ichasse<\/a><\/p>\n\n\n\n

I’m really grateful that Microsoft has strict no political ad policies – some editorial is always going to slip through because no one is perfect – it’s just an area that is really helpful to have a stance on. @navahhopkins<\/a><\/p>\n\n\n\n

instability is not good for business, but it does help advertising. We can cut to the chase to deliver results.
I am really concerned with supporting tech behemoths that do not seem to support our well being
I have been using everything going on to turn my focus more local economies and reassess the value of sending dollars to somewhere that does not have a vested interest in where I live
Also, I buy an extra bag of rice every week when I grocery shop – just in case. @Chriskostecki<\/a><\/p>\n\n\n\n

@NeptuneMoon<\/a> you can filter out political content on LinkedIn (again – nothing is perfect) – it can help though! @navahhopkins<\/a><\/p>\n\n\n\n

linkedin is vv good at eliminating politics. i would love if it could eliminate slop, but suppose that goes for the whole internet @Aaronlevy<\/a><\/p>\n\n\n\n

My inner world is already chaotic, just dealing with day-to-day life. I\u2019ve gotten to a point where I\u2019m so focused on getting through each day that adding politics and the economy on top of it feels like it could push me over the edge. Right now, my paid media work doesn\u2019t require me to stay informed, but by next month, it will. @DiiPooler<\/a><\/p>\n\n\n\n

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Q2: How\/is your work in PPC being impacted with all that is going on in the world right now?<\/strong><\/h4>\n\n\n\n
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I have been seeing an uptick in posts about performance dipping or dropping and I try to remind people that volatile times typically result in pulling back on spending for both consumers and businesses. @NeptuneMoon<\/a><\/p>\n\n\n\n

Clients are definitely more hesitant to invest in growth.  PPC budgets are tight. @KurtHenninger<\/a><\/p>\n\n\n\n

It’s better than it was last year so far :knock on wood: but I’m still afraid that the economic and political issues are going to lead people to cut back budgets and be less willing to take risks, or even invest in marketing at all. @revaminkoff<\/a><\/p>\n\n\n\n

In my experience, the biggest impacts include: @teabeeshell<\/a><\/p>\n\n\n\n