{"id":27681,"date":"2026-05-05T00:12:10","date_gmt":"2026-05-04T18:42:10","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=27681"},"modified":"2026-05-05T00:12:11","modified_gmt":"2026-05-04T18:42:11","slug":"monthly-roundup-top-ppc-news-april-2026","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-april-2026\/","title":{"rendered":"Monthly Roundup | Top PPC News | April 2026"},"content":{"rendered":"\n<p class=\"lead\">From new platform features to evolving industry trends, this month\u2019s PPC roundup covers everything advertisers need to know. It\u2019s designed to help you get up to speed quickly\u2014without having to sift through countless updates.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/ads-advisor-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 new ways Ads Advisor is making Google Ads safer and faster<\/a>:- Ads Advisor is rolling out three new safety features for Google Ads:-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It will flag complex policy violations and guide you on how to resolve them <\/li>\n\n\n\n<li>It continuously monitors your account and provides personalized security recommendations <\/li>\n\n\n\n<li>It also automates certifications, reducing weeks of paperwork to near-instant approvals<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/april-2026\/win-across-all-three-eras-of-the-web\" target=\"_blank\" rel=\"noreferrer noopener\">Win across all three eras of the web<\/a>:- Today, customers are using three versions of the web at once:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/05\/image-1024x568.png\" alt=\"\" class=\"wp-image-27695\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/05\/image-1024x568.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/05\/image-300x166.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/05\/image-768x426.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/05\/image.png 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>To help businesses grow across the human, LLM, and agentic web, Microsoft Advertising is rolling out key updates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Visibility (Clarity):<\/strong> See how AI finds your products and what to improve.<\/li>\n\n\n\n<li><strong>Commerce + Checkout:<\/strong> Enable agent-driven shopping with better data and faster checkouts.<\/li>\n\n\n\n<li><strong>AI Max for Search:<\/strong> Reach the right audience with smarter targeting and relevant offers.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/april-2026\/performance-max-updates-and-other-product-news-for-april-2026\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Max updates and other product news for April 2026<\/a>:- Microsoft Advertising&#8217;s product roundup for April is helping drive efficient performance and build advertiser confidence with new tools and transparency. These updates are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>easily import PMax campaigns with NCA goals from Google Ads into Microsoft Advertising<\/li>\n\n\n\n<li>Landing page reporting is now available for the PMax campaign<\/li>\n\n\n\n<li>Seasonality adjustments now work with portfolio bid strategies<\/li>\n\n\n\n<li>Autogenerated assets in Responsive Search ads to improve performance<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/dsa-upgrade-to-ai-max-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">We\u2019re upgrading Dynamic Search Ads to AI Max<\/a>:- Thousands of advertisers are already using AI Max to scale their Search campaigns. With the full feature set, they see about 7% more conversions or conversion value at a similar CPA or ROAS. Starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and broad match will be automatically upgraded to AI Max.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/ads-developers.googleblog.com\/2026\/04\/merchant-api-is-coming-to-google-ads.html\" target=\"_blank\" rel=\"noreferrer noopener\">Merchant API is coming to Google Ads scripts starting April 22, 2026<\/a>:- The Content API for Shopping will be phased out on August 18, 2026, making way for the new Merchant API. For Google Ads Scripts users, support for the Merchant API will start rolling out in the scripts editor from April 22, 2026.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/meta-ads-ai-connectors?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Meta Ads AI Connectors: Manage Your Meta Ads From the AI Tools You Already Use<\/a>:- Meta\u2019s AI connectors are designed for businesses of all sizes, across regions, making it easy to create, manage, and analyze campaigns directly within the AI tools they already use\u2014no developer credentials, API setup, or coding required.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.karooya.com\/blog\/mastering-url-expansion-in-google-search-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mastering URL Expansion in Google Search Campaigns<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/digital-ads-benchmark-report-by-tinuiti-q1-2026-key-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Ads Benchmark Report by Tinuiti | Q1 2026 | Key Highlights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/chatgpt-the-full-ai-stack-for-negative-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyond ChatGPT: The Full AI Stack for Negative Keyword Research<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From new platform features to evolving industry trends, this month\u2019s PPC roundup covers everything advertisers need to know. It\u2019s designed to help you get up to speed quickly\u2014without having to sift through countless updates.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-27681","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=27681"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27681\/revisions"}],"predecessor-version":[{"id":27700,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27681\/revisions\/27700"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=27681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=27681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=27681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}