{"id":27997,"date":"2026-09-08T01:19:33","date_gmt":"2026-09-07T19:49:33","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=27997"},"modified":"2026-09-08T01:19:34","modified_gmt":"2026-09-07T19:49:34","slug":"keyword-cannibalization-in-google-ads-how-to-identify-and-stop-competing-keywords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/keyword-cannibalization-in-google-ads-how-to-identify-and-stop-competing-keywords\/","title":{"rendered":"Keyword Cannibalization in Google Ads: How to Identify and Stop Competing Keywords?"},"content":{"rendered":"\n<p class=\"lead\">PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tl-dr\"><strong>TL;DR<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword cannibalisation<\/strong> occurs when multiple keywords, ad groups, or campaigns are eligible to match the same search query.<\/li>\n\n\n\n<li>In <strong>Google Ads 2026<\/strong>, some overlap is normal because Google&#8217;s AI matches ads based on search intent, not just keywords.<\/li>\n\n\n\n<li>Common causes include <strong>overlapping match types, missing negative keywords, poor campaign structure, and Search &amp; Performance Max overlap<\/strong>.<\/li>\n\n\n\n<li>Use the <strong>Search Terms Report<\/strong>, audit similar keywords, review campaign structure, and monitor campaign overlap to identify issues.<\/li>\n\n\n\n<li><strong>Karooya&#8217;s Cross Ad Group Impressions Report<\/strong> helps uncover search queries triggering ads across multiple ad groups, making it easier to identify overlapping targeting.<\/li>\n\n\n\n<li>Focus on <strong>reducing unnecessary overlap<\/strong>, not eliminating every duplicate keyword.<\/li>\n\n\n\n<li><strong>Organise campaigns by search intent<\/strong>, use <strong>negative keywords<\/strong> to route traffic correctly, and regularly review performance to improve reporting, relevance, and campaign efficiency.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-keyword-cannibalisation-in-google-ads\"><strong>What is Keyword Cannibalisation in Google Ads?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Google Ads, Keyword Cannibalisation happens when multiple keywords within the same account are eligible to match the same search query. A better explanation could be:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Keyword cannibalization is more likely when similar keywords across different campaigns or ad groups are eligible for the same search queries, particularly when they use different match types and aren&#8217;t managed with negative keywords or a clear campaign structure.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keyword cannibalisation isn&#8217;t always a bad thing. With Google&#8217;s AI-powered keyword matching, some overlap is natural and expected. There&#8217;s no need to eliminate every instance of overlap. Instead, the goal is to ensure that important search queries consistently trigger the most relevant keyword, ad, and landing page.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-causes-keyword-cannibalisation\"><strong>What Causes Keyword Cannibalisation?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keyword Cannibalisation is a real PPC problem. It can arise from various factors. Let&#8217;s explore some of the common reasons why this occurs:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-match-types-in-google-ads\"><strong>1. Match Types<\/strong> <strong>in Google Ads<\/strong><\/h4>\n\n\n\n<p>Not every search is created equal. Match types decide which search queries can trigger your ads. Google Ads currently supports Broad Match, Phrase Match, and Exact Match. Broad Match is the most flexible, allowing your ad to match a wide variety of search queries.  If your account contains multiple Broad Match keywords covering similar themes, Google may consider several of them eligible to match the same search query.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;if you target a keyword with both Broad Match and Exact Match, both versions may be eligible to trigger the same search query, causing them to compete with each other during the ad auction.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-13-2026-05_29_12-PM-1024x341.png\" alt=\"\" class=\"wp-image-28084\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-13-2026-05_29_12-PM-1024x341.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-13-2026-05_29_12-PM-300x100.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-13-2026-05_29_12-PM-768x256.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-13-2026-05_29_12-PM-1536x512.png 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-13-2026-05_29_12-PM-2048x682.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Previously, Broad, Phrase, and Exact Match relied more heavily on the words used in a search query. Today, Google uses AI-powered search intent to determine which keywords are eligible to match. As a result, the same search query can qualify for multiple keywords across different match types.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-missing-negative-keywords\"><strong>2. Missing Negative Keywords<\/strong><\/h4>\n\n\n\n<p>Negative keywords act as traffic filters. They allow multiple campaigns or ad groups to remain eligible<strong> <\/strong>for the same search queries. Without them, Google has to decide which eligible keywords and campaigns should enter the auction. It reduces your control over where the search query is routed. Let&#8217;s take an example of &#8220;<strong><em>laptops<\/em><\/strong>&#8220;.<\/p>\n\n\n\n<p><strong>Search Query:<\/strong> best gaming laptop<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Campaign<\/th><th>Keyword<\/th><th>Negative Keyword<\/th><\/tr><\/thead><tbody><tr><td>Laptops<\/td><td>laptops<\/td><td>gaming<\/td><\/tr><tr><td>Gaming Laptops<\/td><td>gaming laptops<\/td><td>none<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Without the &#8220;<em>gaming<\/em>&#8221; negative keyword, both campaigns might qualify, but with the &#8220;<em>gaming<\/em>&#8221; negative keyword, only the &#8220;<em>Gaming Laptops<\/em>&#8221; campaign will serve the query.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-poor-campaign-structure\"><strong>3. Poor Campaign Structure<\/strong><\/h4>\n\n\n\n<p>The most common cause of keyword cannibalisation is a poorly structured Google Ads account. When campaigns and ad groups aren&#8217;t clearly organised, the same search query can become eligible for multiple keywords across different campaigns or ad groups. This makes it difficult to control which campaign, ad, or landing page Google serves.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-keyword-cannibalisation-relevant-in-2026\"><strong>Is Keyword Cannibalisation Relevant in 2026?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keyword cannibalisation is still a relevant topic in Google Ads, but it doesn&#8217;t mean exactly what it did 5\u201310 years ago.  With AI-powered matching, Smart Bidding, and campaign types like Performance Max, the focus has shifted from keywords competing to campaign and query overlap. So, the question is not <em>&#8220;Which keyword should trigger my ad?&#8221;<\/em> It can also be <em>&#8220;Which campaign should serve the ad?&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Keyword Cannibalisation<\/strong><\/td><td><strong>Campaign Cannibalisation<\/strong><\/td><\/tr><tr><td>What overlaps?<\/td><td>Keyword vs. keyword<\/td><td>Campaign vs. campaign<\/td><\/tr><tr><td>Main concern<\/td><td>Which keyword gets the query?<\/td><td>Which campaign gets the traffic\/conversion?<\/td><\/tr><tr><td>Impact<\/td><td>Mostly account structure, relevance &amp; reporting<\/td><td>Potentially larger impact on budget, attribution &amp; incrementality<\/td><\/tr><tr><td>Priority<\/td><td>Investigate where overlap is problematic<\/td><td>High priority when running PMax + Search<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Campaign cannibalisation becomes especially important when PMax and Search campaigns run together. Without the right exclusions, PMax can pick up branded or high-intent searches that you may want your Search campaigns to handle. However, keyword cannibalisation still matters. Overlapping or near-duplicate keywords can compete for the same searches and make performance harder to manage.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Addressing campaign-level overlap can also help reduce some keyword-level overlap. As Google relies more on AI to match queries, a well-structured account is increasingly important for guiding traffic to the right campaign.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-identify-keyword-cannibalisation-in-google-ads\"><strong>How to Identify Keyword Cannibalisation in Google Ads?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To identify keyword cannibalisation, we need a systematic way to find out where our keywords are stepping on each other&#8217;s toes. Here are a few ways we can identify keyword cannibalisation in Google Ads.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-analyse-the-search-term-report\"><strong>1. Analyse the search term report<\/strong><\/h4>\n\n\n\n<p>The Search Terms report is one of the most reliable places to start. It shows the actual search queries users entered, along with the keywords that matched those queries. While reviewing the report, look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Same search query appearing in multiple campaigns and ad groups<\/li>\n\n\n\n<li>Multiple keywords matching the same query<\/li>\n<\/ul>\n\n\n\n<p>Although this report is invaluable, it is a manual process. In a Google Ads account which has hundreds of campaigns and more than a hundred keywords, reviewing search queries can be very time-consuming. Karooya has a solution. It&#8217;s Karooya&#8217;s &#8220;<strong><em><a href=\"https:\/\/www.karooya.com\/negative-keywords-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Cross Ad Group Impression Report<\/a><\/em><\/strong>&#8220;.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-cross-ad-group-impressions-in-karooya-how-it-helps-identify-keyword-cannibalisation\"><strong>Cross Ad Group Impressions in Karooya: How It Helps Identify Keyword Cannibalisation<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u2018Cross Ad Group Impressions&#8217; Report, which gives access to data on multiple keywords being matched to a single search query across different ad groups. This is generally undesirable because it means your keywords are competing with each other, thereby raising the CPC.\u00a0<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By reviewing the Cross Ad Group Impressions Report, advertisers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find search queries that trigger ads in multiple ad groups.<\/li>\n\n\n\n<li>Spot overlapping keywords before they become a problem.<\/li>\n\n\n\n<li>Organise campaigns and ad groups so each has a clear purpose.<\/li>\n\n\n\n<li>Use negative keywords to send search queries to the right ad group.<\/li>\n\n\n\n<li>Reduce overlap for more accurate reporting.<\/li>\n\n\n\n<li>Show users the most relevant ads and landing pages.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To get this report, register for our&nbsp;<a href=\"https:\/\/www.karooya.com\/negative-keywords-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Negative Keywords Tool<\/a>&nbsp;for free and access the data hands down.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-audit-similar-and-duplicate-keywords\"><strong>2. Audit similar and duplicate keywords<\/strong><\/h4>\n\n\n\n<p>Reviewing similar and duplicate keywords across campaigns and ad groups is important. Match types alone don&#8217;t cause cannibalisation; the issue arises when overlapping keywords are distributed across campaigns or ad groups without clear intent.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-review-campaign-structure\"><strong>3. Review campaign structure<\/strong><\/h4>\n\n\n\n<p>An unorganised campaign will lack a clear purpose. While reviewing the campaign structure, check for overlapping between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand and generic campaigns<\/li>\n\n\n\n<li>Search and Performance Max campaigns<\/li>\n\n\n\n<li>Product category campaigns<\/li>\n<\/ul>\n\n\n\n<p>When multiple campaigns compete for the same search intent, the likelihood of keyword cannibalisation increases.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-review-performance-max-and-search-campaigns\"><strong>4. Review Performance Max and search campaigns<\/strong><\/h4>\n\n\n\n<p>Performance Max (PMax) doesn&#8217;t rely on traditional keywords. Instead, it uses AI-driven signals such as landing pages, asset groups, search themes, and audience signals to find relevant customers across Google&#8217;s channels. When a PMax campaign and a standard Search campaign target the same audience or search intent, they can overlap and compete for the same queries. To reduce this overlap, use campaign controls and exclusions where appropriate.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-fix-cannibalisation-in-google-ads-in-2026\"><strong>How to Fix Cannibalisation in Google Ads in 2026?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/How-to-fix-keyword-cannibalisation-1024x683.jpg\" alt=\"\" class=\"wp-image-28111\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/How-to-fix-keyword-cannibalisation-1024x683.jpg 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/How-to-fix-keyword-cannibalisation-300x200.jpg 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/How-to-fix-keyword-cannibalisation-768x512.jpg 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/How-to-fix-keyword-cannibalisation.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2026, fixing keyword cannibalisation is less about removing duplicate keywords and more about building a logical account structure that gives Google clear signals about which campaign should match each search intent.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As Google Ads relies more on AI-powered intent matching, you don&#8217;t need to remove every duplicate keyword. Instead, reduce unnecessary overlap. Review your account for keywords, ad groups, and campaigns targeting the same search intent, and combine similar or duplicate keywords where needed. A clear account structure helps Google show the right ad and makes it easier to track and improve performance.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Use negative keywords to guide search traffic to the right campaign or ad group. Regularly check your Search Terms Report to spot queries that trigger multiple campaigns or keywords. If the same search query appears in more than one campaign without a valid reason, refine your keywords, add negative keywords, or adjust your campaign structure to reduce overlap.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When running Search and Performance Max campaigns together, monitor search terms and performance data for overlapping queries. Use campaign controls to ensure each campaign serves a distinct purpose rather than competing for the same search intent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ai-overviews-are-costing-publishers40-of-their-clicks-findings-from-a-field-experiment\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Overviews Are Costing Publishers~40% of Their Clicks \u2014 Findings From A Field Experiment<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ai-max-text-customization-how-google-dynamically-changes-search-ad-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Max Text Customization: How Google Dynamically Changes Search Ad Copy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.karooya.com\/blog\/negative-keywords-in-google-ads-2026-are-you-using-them-to-filter-traffic-or-control-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-27997","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-keyword-match-type"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=27997"}],"version-history":[{"count":34,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27997\/revisions"}],"predecessor-version":[{"id":28389,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/27997\/revisions\/28389"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=27997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=27997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=27997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}