About the Invalid Activity Credit Report<\/a>:- Google has introduced the Invalid Activity Credit Report<\/strong> to give advertisers greater visibility into credits issued for invalid traffic and other invalid ad activity. Available for Search<\/strong> and Performance Max<\/strong> campaigns, the report helps advertisers understand how invalid clicks and interactions affect campaign costs and performance.<\/p>\n\n\n\n Cannes Lions 2026: New Creative and Creator Tools for Every Marketer to Cross the AI Threshold<\/a>:- At the 2026 Cannes Lions Festival, Meta showcased how AI is becoming a valuable partner for marketers, not just an automation tool. The company introduced new AI-powered tools for creative development, creator collaborations, and advertising to help businesses build better campaigns faster, giving marketers more time to focus on strategy and storytelling.<\/p>\n\n\n\n Book appointments directly from your Lead Ads<\/a>:- For service-based businesses, getting a lead is just the beginning. The next step is turning that lead into a booked appointment. Meta’s new Embedded Appointment Booking<\/strong> for Facebook Lead Ads Instant Forms makes this easier by letting people book an appointment right after submitting a lead form, without leaving Facebook.<\/p>\n\n\n\n Product explorer in Merchant Center and other product news for June 2026<\/a>:- Last month, Microsoft Advertising introduced two new features designed to help advertisers optimise their product catalogs and display required disclaimers without compromising high-performing ad copy. The updates include Product Explorer in Microsoft Merchant Center<\/strong> and the Disclaimer feature<\/strong>.<\/p>\n\n\n\n Streamline campaign analysis with unified reporting, now generally available<\/a>:- Amazon Ads has made Unified Reporting generally available in the Ads Console, allowing advertisers to view reporting from multiple manager or advertiser accounts, ad products, and countries in a single report. This eliminates the need to combine separate reports manually and makes cross-account performance analysis much easier.<\/p>\n\n\n Live from Cannes 2026: Real Conversations are Driving the New Consumer Decision Journey<\/a>:- At Cannes Lions 2026, Reddit unveiled a suite of new advertising tools powered by Reddit Community Intelligence\u2122<\/strong>, an AI engine built on more than 25 billion Reddit posts and comments<\/strong>. Here are the key announcements:<\/p>\n\n\n\n Pinterest\u2019s new AI tools for the discovery era: from ads to personalized shopping<\/a>:- Ahead of Cannes Lions 2026, Pinterest introduced a range of AI-powered tools designed to help advertisers work more efficiently, improve campaign performance, and deliver more personalised shopping experiences. These AI-powered tools are:<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n The PPC landscape continued to evolve this month, with major advertising platforms rolling out new AI-powered features, reporting enhancements, and campaign management updates. Here’s a roundup of the most important PPC news and product updates you need to know from the past month.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-28000","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/28000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=28000"}],"version-history":[{"count":12,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/28000\/revisions"}],"predecessor-version":[{"id":28027,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/28000\/revisions\/28027"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=28000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=28000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=28000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"unified](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2026\/07\/image-1-1024x457.png\")
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