{"id":2825,"date":"2016-06-27T15:06:41","date_gmt":"2016-06-27T09:36:41","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2825"},"modified":"2017-04-29T09:22:44","modified_gmt":"2017-04-29T03:52:44","slug":"weekly-ppc-news-new-deals-tag","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-new-deals-tag\/","title":{"rendered":"Weekly PPC News – Influencing with ad copy, Google adds New ‘Deals’ tag & more"},"content":{"rendered":"

Get introduced to the impact of voice search on retailers, how custom labels can be used to improve PLA performance, Purna Virji’s tips on influencing customer’s brain with your ad copy, the new ‘DEAL’ tag introduced for hotel listings. All this and more news captured in this week’s PPC recap.<\/p>\n

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Here is\u00a0the PPC news roundup:<\/p>\n

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1.\u00a0How SaaS Startups Should Be Using AdWords<\/a><\/p>\n

Is high CPC and intense competition intimidating you? The author of this articles, discusses the techniques that you could put to use to generate quality leads and hence return for the amount being spent.<\/p>\n\"using\n

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2.\u00a0In the Age of Dying CSEs, Feed Management is More Important Than Ever<\/a><\/p>\n

Melissa Rowland shares the findings that reveal how CSEs have got consolidated with time and how PLAs have continued to evolve over the last few years. More details in this post.<\/p>\n

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3.\u00a0Why retailers shouldn\u2019t overreact to the voice search revolution<\/a><\/p>\n

Voice search has lately been considered to bring about a major revolution. Andy Taylor<\/a>, in this post,\u00a0shares data and insights on how it has been impacting retailers at large.<\/p>\n

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4.\u00a0Five insights your paid search team should be stealing from organic<\/a><\/p>\n

Matt Lawson<\/a> how you can benefit from the reports launched as part of deeper integration of Analytics and Search Console and apply them for the benefit of your paid search campaigns.<\/p>\n\"metrics\n

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5.\u00a0Influencing with ad copy: how to truly drive action<\/a><\/p>\n

Making your ad persuasive and influential is a challenge most advertisers meet with. Purna Virji<\/a> discusses how to influence the customer’s brain to make the click and eventually drive conversion.<\/p>\n

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6.\u00a0Behold The Hidden Feature Of Custom Labels<\/a><\/p>\n

Reinhard Einwagner<\/a> discusses how custom labels can realistically make a difference to your PLA performance. Use custom labels to get the shopping performance data and analyze it to test different hypotheses\u00a0on your Google shopping performance.<\/p>\n\"google\n

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7.\u00a0Google Adds \u201cDeal\u201d Tag to Local 3-Pack and Local Finder Map Hotel Results<\/a><\/p>\n

Google recently added a ‘DEAL’ tag to\u00a0their hotel listings. This is done so, to help customers with their hotel search and find out hotels offering price lower than their normal rate or offering a discount in comparison to market price. Jennifer Slegg<\/a> shares the details.<\/p>\n

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