{"id":2876,"date":"2016-07-01T23:44:40","date_gmt":"2016-07-01T18:14:40","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=2876"},"modified":"2017-06-29T09:57:52","modified_gmt":"2017-06-29T04:27:52","slug":"top-10-ppc-posts-q2-2016","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-10-ppc-posts-q2-2016\/","title":{"rendered":"Top 10 PPC Posts from Q2 2016"},"content":{"rendered":"

The second quarter of the year 2016 witnessed a myriad of possible changes that Google intends to bring up. During the Google Performance Summit, a lot of prospect opportunities were shared, one of them being ‘Expanded Text Ads<\/a>‘. Even Bing is in the process of introducing an improved text ad experience. Further there is a helpful tool created to preview your expanded text ads so that advertisers can prepare for the change in the meanwhile. This and many other top PPC articles covered in this quarter’s recap.<\/p>\n

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Here’s the Quarter 2 roundup of PPC news:<\/p>\n

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1.\u00a0Ads and analytics innovations for a mobile-first world<\/a><\/p>\n

Knowing that the revolution in mobile has arrived, Google introduced some incredible modification in the way mobile audience will be attended to and how advertisers can reach out to them. Witness the range of changes made, from expanded ads to responsive display ads.<\/p>\n\"responsive\n

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2.\u00a0Facebook and AdWords: Better Together<\/a><\/p>\n

Paid search audience exposed to Facebook advertising drove 30% more Return on Ad Spend, a study has revealed. Knowing so, this post discusses the ways in which you can utilize both the platforms together to generate results.\u00a0Tara West<\/a> shares insight in this post.<\/p>\n

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3.\u00a0One-On-One With Google CEO Sundar Pichai<\/a><\/p>\n

Sundar Pichai<\/a> talks of\u00a0the new products in line and his plans to make Google lead an AI first world. Here\u2019s is the conversation he had with the Forbes team. There\u2019s much to learn from this discussion. Read it here.<\/p>\n

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4.\u00a0Compatibility with Expanded Text Ads is coming to Bing Ads<\/a><\/p>\n

Jamie Chung<\/a>, from Bing Ads shares that Bing too will provide an improved text ad experience, post Google\u2019s announcement of launching the new \u2018Expanded Text Ads Format<\/a>\u2018.<\/p>\n\"bing\n

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5.\u00a0Google Adds \u201cDeal\u201d Tag to Local 3-Pack and Local Finder Map Hotel Results<\/a><\/p>\n

Google recently added a \u2018DEAL\u2019 tag to\u00a0their hotel listings. This is done so, to help customers with their hotel search and find out hotels offering price lower than their normal rate or offering a discount in comparison to market price. Jennifer Slegg<\/a>shares the details.<\/p>\n

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6.\u00a0Announcing Expanded Text Ad Preview Tool<\/a><\/p>\n

Create your first expanded text ad with Karooya\u2019s Expanded Text Ad Preview Tool<\/a>\u00a0and check how it will get displayed on mobile\/ desktop. Also, share the experience with your business and clients and prepare beforehand for the change.<\/p>\n\"Expanded\n

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7.\u00a020% of Google\u2019s Mobile Search Queries are Now Voice Queries<\/a><\/p>\n

Jennifer Slegg<\/a> shares some key points from the recent keynote for Google I\/O. Here\u2019s the video to the keynote that focused on how SEO is changing with the rise in voice queries. More opportunity for advertisers!<\/p>\n

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8.\u00a010 Things You Need to Know About New Data-Driven Attribution in AdWords<\/a><\/p>\n

Here are the ten key things that you must keep in mind that will help you move beyond last click attribution and identify the attribution model for your business. More details in this post.<\/p>\n

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9. \u00a0A Closer Look at Data Driven Attribution<\/a><\/p>\n

Advertisers have been excited with the newly launched data driven model and\u00a0Martin Roettgerding<\/a> discusses about the same in his recent post. Here\u2019s his evaluation of this new model.<\/p>\n\"data\n

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10.\u00a0Decision trees for SEM segmentation<\/a><\/p>\n

How to segment through PPC account is a debatable topic and Aaron Levy<\/a> attends to it with a helpful flowchart. Get more insight on how he positions segmentation as your ally and not your enemy.<\/p>\n

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